Fragrance comparison

037 This Is Magic vs Serena

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 13 Oct 2026 98 ratings analysed

3 wins

037 This Is Magic

Stradivarius

3.8715 votes

Rank #40,752 CitrusAmber

Full profile Similar & dupes

43%scent match

Some overlap

Serena

Avatim

4.1983 votes

Rank #13,912 White FloralFruity

Full profile Similar & dupes

Quick verdict

Which one should you pick?

037 This Is Magic takes 3 of 5 categories.

037 This Is Magic
Choose it for a citrus and amber character. Wins on longevity, sillage & projection and value for money. Best in spring, daytime wear.
Serena
Choose it for a white floral and fruity character. Wins on ratings & consensus and fragranxe ranking. Best in spring.

037 This Is Magic3/5

Serena2/5

Ratings & consensus: Serena
Community sentiment: Not scored
Longevity: 037 This Is Magic
Sillage & projection: 037 This Is Magic
Value for money: 037 This Is Magic
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: Serena

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

037 This Is MagicStradivarius

SerenaAvatim

Winner

Ratings & consensus

Average rating and ownership split

3.87/ 5 · 15 votes

Have 40%Had 20%Want 40%

4.19/ 5 · 83 votes

Have 45%Had 11%Want 44%

Category winnerSerenaRating weighted by vote count

Community sentiment

How voters split from love to hate

40%Love

33%Like

7%Ok

13%Dislike

7%Hate

15 votes · too few to score

46%Love

36%Like

12%Ok

4%Dislike

2%Hate

83 votes

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity63

〰 Sillage56

♥ Love / hate72

⏱ Longevity58

〰 Sillage54

♥ Love / hate80

Category winners

Longevity037 This Is Magic

Sillage037 This Is Magic

Value for money

How fairly priced voters find it

¤ Price value78

¤ Price value66

Category winner037 This Is MagicBest value score

Main accords

Strength of each scent family · outlined = shared by both

citrus100%

amber83%

woody65%

fruity48%

aldehydic30%

white floral100%

fruity92%

sweet84%

woody77%

amber69%

musky61%

Scent match43%Some overlap · both amber, woody and fruity

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top

Mandarin Orange

Heart

Woody Notes

Base

Amber

Top

Wild BerriesGardeniaMandarin Orange

Heart

HoneysuckleJasmine SambacWoody Notes

Base

PralineWhite MuskAmber

InformationalShared notesMandarin Orange, Woody Notes and Amber. Note durations are not published for these fragrances, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring100

Summer33

Fall67

Winter50

Day100

Night50

Spring100

Summer0

Fall0

Winter93

Day–

Night–

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Men13

Unisex0

Women88

Men3

Unisex9

Women88

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#40,752

PerfumerNot listed

Launched—

Reviews1

Overall rank#13,912

PerfumerRoberth Sertório

Launched—

Reviews6

Category winnerSerenaHigher overall rank

In a nutshell

Description & review snapshot

Stradivarius 037 This Is Magic opens with a bright pop of mandarin orange before settling into warm woody notes and a golden amber base. The citrus top note feels fresh and fizzy for the first twenty minutes. As the immediate brightness clears, soft dry woods surface alongside a subtle amber warmth. It stays comfortab…

Reviews →

Serena by Avatim is a sweet white floral gourmand with berries, gardenia and a creamy praline-musk base. Reviewers often describe it as fruity, soft and slightly lactonic, with a more grown-up feel than its playful sweetness might suggest. It suits shoppers who like feminine fruity florals with a cozy, candy-like edge…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

Common questions

Straight answers from the data above.

Which is better, 037 This Is Magic or Serena?

037 This Is Magic takes 3 of 5 categories. 037 This Is Magic is rated 3.87/5 from 15 votes; Serena is rated 4.19/5 from 83 votes. Choose 037 This Is Magic for a citrus and amber character. Wins on longevity, sillage & projection and value for money. Best in spring, daytime wear. Choose Serena for a white floral and fruity character. Wins on ratings & consensus and fragranxe ranking. Best in spring.

Which lasts longer, 037 This Is Magic or Serena?

037 This Is Magic lasts longest (037 This Is Magic 63/100, Serena 58/100), based on community performance votes.

Which projects more, 037 This Is Magic or Serena?

Projection is very close: 037 This Is Magic 56/100, Serena 54/100 for sillage.

Do 037 This Is Magic and Serena smell similar?

Some overlap: a 43% scent match on Fragranxe. Both share amber, woody and fruity accords. Common notes include Mandarin Orange, Woody Notes and Amber.

Is 037 This Is Magic or Serena better for summer or winter?

037 This Is Magic suits daytime wear. Based on community season votes.

What are the notes in 037 This Is Magic and Serena?

037 This Is Magic has top notes of Mandarin Orange, heart notes of Woody Notes, a base of Amber. Serena has top notes of Wild Berries, Gardenia and Mandarin Orange, heart notes of Honeysuckle, Jasmine Sambac and Woody Notes, a base of Praline, White Musk and Amber.