Fragrance comparison

10 AM vs Dunhill Fresh

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 15 Nov 2026 548 ratings analysed

10 AM

Cinnamon Projects

3.006 votes

Rank #66,199 AromaticWoody

Full profile Similar & dupes

40%scent match

Some overlap

Dunhill Fresh

Alfred Dunhill

4.03542 votes

Rank #27,134 GreenAromatic

Full profile Similar & dupes

Quick verdict

Which one should you pick?

No clear winner: the 4 categories split 2–2.

10 AM
Choose it for a aromatic and woody character. Wins on sillage & projection and value for money. Best in spring, evening wear.
Dunhill Fresh
Choose it for a green and aromatic character. Wins on longevity and fragranxe ranking. Best in spring.

10 AM2/4

Dunhill Fresh2/4

Ratings & consensus: Not scored
Community sentiment: Not scored
Longevity: Dunhill Fresh
Sillage & projection: 10 AM
Value for money: 10 AM
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: Dunhill Fresh

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

10 AMCinnamon Projects

Dunhill FreshAlfred Dunhill

Winner

Ratings & consensus

Average rating and ownership split

3.00/ 5 · 6 votes

Have 26%Had 0%Want 74%

4.03/ 5 · 542 votes

Have 44%Had 27%Want 29%

Category winnerNot enough dataRating weighted by vote count

Community sentiment

How voters split from love to hate

17%Love

33%Like

0%Ok

33%Dislike

17%Hate

6 votes · too few to score

32%Love

51%Like

5%Ok

9%Dislike

2%Hate

542 votes

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity55

〰 Sillage54

♥ Love / hate50

⏱ Longevity59

〰 Sillage53

♥ Love / hate76

Category winners

LongevityDunhill Fresh

Sillage10 AM

Value for money

How fairly priced voters find it

¤ Price value75

¤ Price value74

Category winner10 AMBest value score

Main accords

Strength of each scent family · outlined = shared by both

aromatic100%

woody90%

herbal80%

iris70%

lavender60%

soft spicy50%

green100%

aromatic91%

woody83%

fresh spicy74%

powdery65%

violet56%

Scent match40%Some overlap · both aromatic and woody

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Notes

SageCedarIrisLavenderVetiver

No top / heart / base split published

Top

Green NotesMintBasilLavenderFreesiaSage

Heart

VioletIrisMimosa

Base

VetiverCedarOakmossPatchouliAmberCoumarin

InformationalShared notesSage, Cedar, Iris and Lavender. Durations are only published for 10 AM, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring100

Summer50

Fall100

Winter50

Day50

Night100

Spring100

Summer0

Fall0

Winter14

Day–

Night–

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Men0

Unisex100

Women0

Men90

Unisex9

Women1

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#66,199

PerfumerNot listed

Launched—

Reviews4

Overall rank#27,134

PerfumerMaurice Roucel

Launched—

Reviews0

Category winnerDunhill FreshHigher overall rank

In a nutshell

Description & review snapshot

10 AM by Cinnamon Projects is an aromatic and herbal fragrance centered on sharp sage and earthy vetiver, softened by dry cedar, cool lavender, and powdery iris. Released in 2015 as a unisex composition, it presents an invigorating, botanical profile that feels crisp and grounded rather than sweet. The opening strikes…

Reviews →

Dunhill Fresh by Alfred Dunhill is a Woody fragrance for men. Dunhill Fresh was launched in 2005. The nose behind this fragrance is Maurice Roucel. Top notes are Green Notes, Mint, Basil, Lavender, Freesia and Sage; middle notes are Violet, Iris, Mimosa and Freesia; base notes are Vetiver, Cedar, Oakmoss, Patchouli, A…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

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Common questions

Straight answers from the data above.

Which is better, 10 AM or Dunhill Fresh?

No clear winner: the 4 categories split 2–2. 10 AM is rated 3.00/5 from 6 votes; Dunhill Fresh is rated 4.03/5 from 542 votes. Choose 10 AM for a aromatic and woody character. Wins on sillage & projection and value for money. Best in spring, evening wear. Choose Dunhill Fresh for a green and aromatic character. Wins on longevity and fragranxe ranking. Best in spring.

Which lasts longer, 10 AM or Dunhill Fresh?

Dunhill Fresh lasts longest (Dunhill Fresh 59/100, 10 AM 55/100), based on community performance votes.

Which projects more, 10 AM or Dunhill Fresh?

Projection is very close: 10 AM 54/100, Dunhill Fresh 53/100 for sillage.

Do 10 AM and Dunhill Fresh smell similar?

Some overlap: a 40% scent match on Fragranxe. Both share aromatic and woody accords. Common notes include Sage, Cedar, Iris and Lavender.

Is 10 AM or Dunhill Fresh better for summer or winter?

10 AM suits evening wear. Based on community season votes.

What are the notes in 10 AM and Dunhill Fresh?

10 AM features Sage, Cedar, Iris, Lavender and Vetiver. Dunhill Fresh has top notes of Green Notes, Mint, Basil and Lavender, heart notes of Violet, Iris and Mimosa, a base of Vetiver, Cedar, Oakmoss and Patchouli.