10 AM vs Rhuigi
Notes, accords, longevity, sillage, seasons and community ratings, side by side.
67%scent match
Closely related
Quick verdict
Which one should you pick?
Rhuigi takes 4 of 4 categories.
10 AMChoose it for a aromatic and woody character. Best in spring, evening wear.
RhuigiChoose it for a aromatic and woody character. Wins on longevity, sillage & projection and value for money. Best in spring, daytime wear.
10 AM0/4
Rhuigi4/4
- Ratings & consensus
- Not scored
- Community sentiment
- Not scored
- Longevity
- Rhuigi
- Sillage & projection
- Rhuigi
- Value for money
- Rhuigi
- Versatility
- Not scored
- Note pyramid (duration)
- Not scored
- Fragranxe ranking
- Rhuigi
Head-to-head breakdown
Every category side by side, with the winner called out.
Fragrance
10 AMCinnamon ProjectsRhuigiZaraWinner
Ratings & consensus
Average rating and ownership split3.00/ 5 · 6 votes
Have 26%Had 0%Want 74%
4.03/ 5 · 72 votes
Have 64%Had 10%Want 26%
Category winnerNot enough dataRating weighted by vote count
Community sentiment
How voters split from love to hate17%Love
33%Like
0%Ok
33%Dislike
17%Hate
6 votes · too few to score
35%Love
54%Like
10%Ok
2%Dislike
0%Hate
52 votes
Category winnerNot enough dataMost positive mix (25+ votes)
Longevity & sillage
0–100 community performance scores
Category winners
LongevityRhuigi
SillageRhuigi
Value for money
How fairly priced voters find itCategory winnerRhuigiBest value score
Main accords
Strength of each scent family · outlined = shared by botharomatic100%
woody90%
herbal80%
iris70%
lavender60%
soft spicy50%
aromatic100%
woody92%
iris84%
earthy77%
herbal69%
cinnamon61%
Scent match67%Closely related · both aromatic, woody and iris
Note pyramid (duration)
Top, heart and base, with how long each lasts when known · gold = sharedNotes
SageCedarIrisLavenderVetiver
No top / heart / base split published
Top
CinnamonGinGrapefruit
Heart
IrisSageLavender
Base
Vetiver
InformationalShared notesSage, Iris, Lavender and Vetiver. Durations are only published for 10 AM, so this is not scored.
Seasons & time of day
Relative to each fragrance's best seasonSpring100
Summer50
Fall100
Winter50
Day50
Night100
Spring100
Summer73
Fall73
Winter28
Day100
Night63
Category winnerNot enough dataMost year-round
Who wears it
Gender appeal votesInformationalProfile onlyAudience is not scored
Ranking & credits
Fragranxe overall rank, nose and launchOverall rank#66,199
PerfumerNot listed
Launched—
Reviews4
Overall rank#8,626
PerfumerNot listed
Launched—
Reviews24
Category winnerRhuigiHigher overall rank
In a nutshell
Description & review snapshot10 AM by Cinnamon Projects is an aromatic and herbal fragrance centered on sharp sage and earthy vetiver, softened by dry cedar, cool lavender, and powdery iris. Released in 2015 as a unisex composition, it presents an invigorating, botanical profile that feels crisp and grounded rather than sweet. The opening strikes…
Reviews →Rhuigi by Zara opens with a brisk gin and grapefruit effect wrapped in cinnamon, then settles into an aromatic iris and lavender core over earthy vetiver. It usually reads fresh, spicy, and slightly powdery rather than dense. For shoppers, this is the kind of Zara release worth sampling if you enjoy masculine fresh sc…
Reviews →InformationalRead bothTaste is personal
How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.
Guided comparison
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Common questions
Straight answers from the data above.
Which is better, 10 AM or Rhuigi?
Rhuigi takes 4 of 4 categories. 10 AM is rated 3.00/5 from 6 votes; Rhuigi is rated 4.03/5 from 72 votes. Choose 10 AM for a aromatic and woody character. Best in spring, evening wear. Choose Rhuigi for a aromatic and woody character. Wins on longevity, sillage & projection and value for money. Best in spring, daytime wear.
Which lasts longer, 10 AM or Rhuigi?
Rhuigi lasts longest (Rhuigi 66/100, 10 AM 55/100), based on community performance votes.
Which projects more, 10 AM or Rhuigi?
Projection is very close: Rhuigi 56/100, 10 AM 54/100 for sillage.
Do 10 AM and Rhuigi smell similar?
Closely related: a 67% scent match on Fragranxe. Both share aromatic, woody and iris accords. Common notes include Sage, Iris, Lavender and Vetiver.
Is 10 AM or Rhuigi better for summer or winter?
10 AM suits evening wear; Rhuigi suits daytime wear. Based on community season votes.
What are the notes in 10 AM and Rhuigi?
10 AM features Sage, Cedar, Iris, Lavender and Vetiver. Rhuigi has top notes of Cinnamon, Gin and Grapefruit, heart notes of Iris, Sage and Lavender, a base of Vetiver.
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