Fragrance comparison

ABCBA new alphabet vs Hawai

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 25 Oct 2026 14 ratings analysed

3 wins

ABCBA new alphabet

Unico Perfume

4.569 votes

Rank #36,221 AromaticCitrus

Full profile Similar & dupes

53%scent match

Some overlap

Hawai

Bath & Body Works

4.805 votes

Rank #42,173 OzonicMarine

Full profile Similar & dupes

Quick verdict

Which one should you pick?

ABCBA new alphabet takes 3 of 4 categories.

ABCBA new alphabet
Choose it for a aromatic and citrus character. Wins on longevity, sillage & projection and fragranxe ranking. Best in spring, daytime wear.
Hawai
Choose it for a ozonic and marine character. Wins on value for money. Best in summer, daytime wear.

ABCBA new alphabet3/4

Hawai1/4

Ratings & consensus: Not scored
Community sentiment: Not scored
Longevity: ABCBA new alphabet
Sillage & projection: ABCBA new alphabet
Value for money: Hawai
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: ABCBA new alphabet

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

ABCBA new alphabetUnico Perfume

HawaiBath & Body Works

Winner

Ratings & consensus

Average rating and ownership split

4.56/ 5 · 9 votes

Have 30%Had 0%Want 70%

4.80/ 5 · 5 votes

Have 13%Had 10%Want 76%

Category winnerNot enough dataRating weighted by vote count

Community sentiment

How voters split from love to hate

78%Love

11%Like

0%Ok

11%Dislike

0%Hate

9 votes · too few to score

80%Love

20%Like

0%Ok

0%Dislike

0%Hate

5 votes · too few to score

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity91

〰 Sillage83

♥ Love / hate89

⏱ Longevity60

〰 Sillage63

♥ Love / hate95

Category winners

LongevityABCBA new alphabet

SillageABCBA new alphabet

Value for money

How fairly priced voters find it

¤ Price value72

¤ Price value100

Category winnerHawaiBest value score

Main accords

Strength of each scent family · outlined = shared by both

aromatic100%

citrus92%

marine84%

ozonic77%

musky69%

powdery61%

ozonic100%

marine91%

sweet83%

citrus74%

coconut65%

aromatic56%

Scent match53%Some overlap · both ozonic, marine and citrus

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top15-30 mins

Elemi resinLemonCoconut

Heart2-4 hrs

Sea NotesOzonic notesPlumeria

Base6-8+ hrs

White MuskSandalwood

Top

Maraschino CherryOrangeLemon

Heart

Sea NotesPlumPineappleAcai Berry

Base

Ozonic notesCoconutVanillaRum

InformationalShared notesLemon, Coconut, Sea Notes and Ozonic notes. Durations are only published for ABCBA new alphabet, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring100

Summer100

Fall100

Winter71

Day100

Night60

Spring25

Summer100

Fall0

Winter25

Day100

Night–

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Men11

Unisex89

Women0

Casual 35%Work 30%Date 20%Party 15%

Men33

Unisex0

Women67

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#36,221

PerfumerFederica Russo, Giuseppe Amorese

Launched—

Reviews1

Overall rank#42,173

PerfumerNot listed

Launched—

Reviews0

Category winnerABCBA new alphabetHigher overall rank

In a nutshell

Description & review snapshot

ABCBA new alphabet by Unico Perfume delivers a sharp, mineral shock to the senses. It starts fast. Tart lemon peel cuts right through a milky splash of coconut and piney elemi resin. The immediate contrast feels icy and warm at the same time. Soon, salty sea notes and airy ozone sweep in, smelling like cold coastal wi…

Reviews →

Hawai by Bath & Body Works centers on a bright, aquatic fruit profile that leans heavily into a tropical aesthetic. It opens with a sharp burst of maraschino cherry and citrus, quickly softening into a blend of sea notes, coconut, and creamy vanilla. This is a light, sunny fragrance ideal for warm weather wear, casual…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

Common questions

Straight answers from the data above.

Which is better, ABCBA new alphabet or Hawai?

ABCBA new alphabet takes 3 of 4 categories. ABCBA new alphabet is rated 4.56/5 from 9 votes; Hawai is rated 4.80/5 from 5 votes. Choose ABCBA new alphabet for a aromatic and citrus character. Wins on longevity, sillage & projection and fragranxe ranking. Best in spring, daytime wear. Choose Hawai for a ozonic and marine character. Wins on value for money. Best in summer, daytime wear.

Which lasts longer, ABCBA new alphabet or Hawai?

ABCBA new alphabet lasts longest (ABCBA new alphabet 91/100, Hawai 60/100), based on community performance votes.

Which projects more, ABCBA new alphabet or Hawai?

ABCBA new alphabet projects furthest (ABCBA new alphabet 83/100, Hawai 63/100), based on community performance votes.

Do ABCBA new alphabet and Hawai smell similar?

Some overlap: a 53% scent match on Fragranxe. Both share ozonic, marine and citrus accords. Common notes include Lemon, Coconut, Sea Notes and Ozonic notes.

Is ABCBA new alphabet or Hawai better for summer or winter?

ABCBA new alphabet suits daytime wear; Hawai suits daytime wear. Based on community season votes.

What are the notes in ABCBA new alphabet and Hawai?

ABCBA new alphabet has top notes of Elemi resin, Lemon and Coconut, heart notes of Sea Notes, Ozonic notes and Plumeria, a base of White Musk and Sandalwood. Hawai has top notes of Maraschino Cherry, Orange and Lemon, heart notes of Sea Notes, Plum, Pineapple and Acai Berry, a base of Ozonic notes, Coconut, Vanilla and Rum.