Fragrance comparison

Aimer vs Memoire

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 15 Nov 2026 77 ratings analysed

Aimer

Pascal Morabito

4.1029 votes

Rank #49,342 Warm SpicyFruity

Full profile Similar & dupes

16%scent match

Clearly different

5 wins

Memoire

Shiseido

3.9048 votes

Rank #23,105 PowderyMusky

Full profile Similar & dupes

Quick verdict

Which one should you pick?

Memoire takes 5 of 7 categories.

Aimer
Choose it for a warm spicy and fruity character. Wins on ratings & consensus and community sentiment. Best in fall, daytime wear.
Memoire
Choose it for a powdery and musky character. Wins on longevity, sillage & projection and value for money. Best in spring, daytime wear.

Aimer2/7

Memoire5/7

Ratings & consensus: Aimer
Community sentiment: Aimer
Longevity: Memoire
Sillage & projection: Memoire
Value for money: Memoire
Versatility: Memoire
Note pyramid (duration): Not scored
Fragranxe ranking: Memoire

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

AimerPascal Morabito

MemoireShiseido

Winner

Ratings & consensus

Average rating and ownership split

4.10/ 5 · 29 votes

Have 33%Had 6%Want 61%

3.90/ 5 · 48 votes

Have 38%Had 15%Want 48%

Category winnerAimerRating weighted by vote count

Community sentiment

How voters split from love to hate

31%Love

55%Like

7%Ok

7%Dislike

0%Hate

29 votes

29%Love

52%Like

2%Ok

13%Dislike

4%Hate

48 votes

Category winnerAimerMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity48

〰 Sillage37

♥ Love / hate78

⏱ Longevity60

〰 Sillage59

♥ Love / hate72

Category winners

LongevityMemoire

SillageMemoire

Value for money

How fairly priced voters find it

¤ Price value75

¤ Price value88

Category winnerMemoireBest value score

Main accords

Strength of each scent family · outlined = shared by both

warm spicy100%

fruity92%

sweet84%

rose77%

citrus69%

woody61%

powdery100%

musky92%

white floral84%

amber77%

floral69%

rose61%

Scent match16%Clearly different · both rose

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top

RaspberryGinger flowerTangerine

Heart

RoseNeroliGardenia

Base

SandalwoodBenzoinDulce de leche

Top

AldehydesNeroliGardeniaBergamotAmalfi Lemon

Heart

RoseHeliotropeJasmineCarnationYlang-YlangAfrican Orange FlowerOrchid

Base

MuskCivettaSandalwoodStyraxAmberBenzoinVanille

InformationalShared notesRose, Neroli, Gardenia and Sandalwood. Note durations are not published for these fragrances, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring57

Summer14

Fall100

Winter43

Day100

Night13

Spring100

Summer69

Fall69

Winter69

Day100

Night53

Category winnerMemoireMost year-round

Who wears it

Gender appeal votes

Men0

Unisex0

Women100

Men0

Unisex13

Women88

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#49,342

PerfumerNot listed

Launched—

Reviews0

Overall rank#23,105

PerfumerNot listed

Launched—

Reviews7

Category winnerMemoireHigher overall rank

In a nutshell

Description & review snapshot

Aimer opens with a bright pop of tangerine and sweet raspberry, edged with a subtle kick of ginger flower. That initial fruity sparkle calms within twenty minutes, allowing a soft floral heart of rose, gardenia, and neroli to emerge. As the floral notes soften, the base shifts toward warm gourmand territory. Creamy d…

Reviews →

Shiseido Memoire opens with a punch of bright bergamot and dry aldehydes that immediately recalls classic mid-century perfumery. As the initial fizz of citrus settles on the skin, a powdery floral heart of rose, carnation, and sweet heliotrope emerges, shifting the character from clean to softly romantic. It wears lig…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

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Common questions

Straight answers from the data above.

Which is better, Aimer or Memoire?

Memoire takes 5 of 7 categories. Aimer is rated 4.10/5 from 29 votes; Memoire is rated 3.90/5 from 48 votes. Choose Aimer for a warm spicy and fruity character. Wins on ratings & consensus and community sentiment. Best in fall, daytime wear. Choose Memoire for a powdery and musky character. Wins on longevity, sillage & projection and value for money. Best in spring, daytime wear.

Which lasts longer, Aimer or Memoire?

Memoire lasts longest (Memoire 60/100, Aimer 48/100), based on community performance votes.

Which projects more, Aimer or Memoire?

Memoire projects furthest (Memoire 59/100, Aimer 37/100), based on community performance votes.

Do Aimer and Memoire smell similar?

Clearly different: a 16% scent match on Fragranxe. Both share rose accords. Common notes include Rose, Neroli, Gardenia and Sandalwood.

Is Aimer or Memoire better for summer or winter?

For summer, Memoire is the stronger pick. For winter, Memoire is the stronger pick. Aimer suits daytime wear; Memoire suits daytime wear. Based on community season votes.

What are the notes in Aimer and Memoire?

Aimer has top notes of Raspberry, Ginger flower and Tangerine, heart notes of Rose, Neroli and Gardenia, a base of Sandalwood, Benzoin and Dulce de leche. Memoire has top notes of Aldehydes, Neroli, Gardenia and Bergamot, heart notes of Rose, Heliotrope, Jasmine and Carnation, a base of Musk, Civetta, Sandalwood and Styrax.