Fragrance comparison

BFF vs Marshmallow

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 15 Nov 2026 174 ratings analysed

3 wins

BFF

KKW Fragrance

4.14158 votes

Rank #30,450 FruitySweet

Full profile Similar & dupes

45%scent match

Some overlap

Marshmallow

Chi Chi

4.1216 votes

Rank #57,165 SweetMusky

Full profile Similar & dupes

Quick verdict

Which one should you pick?

BFF takes 3 of 5 categories.

BFF
Choose it for a fruity and sweet character. Wins on ratings & consensus, sillage & projection and fragranxe ranking. Best in spring.
Marshmallow
Choose it for a sweet and musky character. Wins on longevity and value for money. Best in spring, daytime wear.

BFF3/5

Marshmallow2/5

Ratings & consensus: BFF
Community sentiment: Not scored
Longevity: Marshmallow
Sillage & projection: BFF
Value for money: Marshmallow
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: BFF

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

BFFKKW Fragrance

MarshmallowChi Chi

Winner

Ratings & consensus

Average rating and ownership split

4.14/ 5 · 158 votes

Have 80%Had 20%Want 0%

4.12/ 5 · 16 votes

Have 28%Had 10%Want 61%

Category winnerBFFRating weighted by vote count

Community sentiment

How voters split from love to hate

53%Love

26%Like

7%Ok

12%Dislike

3%Hate

158 votes

25%Love

69%Like

0%Ok

6%Dislike

0%Hate

16 votes · too few to score

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity56

〰 Sillage57

♥ Love / hate78

⏱ Longevity66

〰 Sillage56

♥ Love / hate78

Category winners

LongevityMarshmallow

SillageBFF

Value for money

How fairly priced voters find it

¤ Price value63

¤ Price value90

Category winnerMarshmallowBest value score

Main accords

Strength of each scent family · outlined = shared by both

fruity100%

sweet92%

powdery84%

vanilla77%

woody69%

floral61%

sweet100%

musky86%

powdery72%

floral58%

patchouli44%

rose30%

Scent match45%Some overlap · both sweet, powdery and floral

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top

Wild BerriesStar appleRed Currant

Heart

Pink RosePear BlossomJasmine Sambac

Base

MarshmallowVanillaMuskCedar

Top15 to 30 minutes

Sweet NotesFloral Notes

Heart2 to 3 hours

MuskCotton CandyPink Rose

Base3 to 4 hours

MarshmallowPatchouliVanilla

InformationalShared notesPink Rose, Marshmallow, Vanilla and Musk. Durations are only published for Marshmallow, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring100

Summer0

Fall0

Winter36

Day–

Night–

Spring100

Summer56

Fall100

Winter100

Day100

Night80

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Men0

Unisex2

Women98

Men0

Unisex0

Women100

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#30,450

PerfumerNot listed

Launched—

Reviews0

Overall rank#57,165

PerfumerNot listed

Launched—

Reviews0

Category winnerBFFHigher overall rank

In a nutshell

Description & review snapshot

BFF by KKW Fragrance is a youthful, fruit-forward scent built on a core of sweet marshmallow and playful red berries. Perfect for casual weekend wear in the spring, it offers a sugary, lighthearted profile that leans heavily into gourmand territory. The scent settles into a soft, musky base that sits close to the skin…

Reviews →

Marshmallow by Chi Chi is a feminine fragrance launched in 2021 that leans unapologetically into confectionery sweetness. It opens with an airy mix of sweet notes and gentle floral notes, creating a light, sugary introduction that softens quickly. In the heart, spun cotton candy and pink rose sit over clean musk, prev…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

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Common questions

Straight answers from the data above.

Which is better, BFF or Marshmallow?

BFF takes 3 of 5 categories. BFF is rated 4.14/5 from 158 votes; Marshmallow is rated 4.12/5 from 16 votes. Choose BFF for a fruity and sweet character. Wins on ratings & consensus, sillage & projection and fragranxe ranking. Best in spring. Choose Marshmallow for a sweet and musky character. Wins on longevity and value for money. Best in spring, daytime wear.

Which lasts longer, BFF or Marshmallow?

Marshmallow lasts longest (Marshmallow 66/100, BFF 56/100), based on community performance votes.

Which projects more, BFF or Marshmallow?

Projection is very close: BFF 57/100, Marshmallow 56/100 for sillage.

Do BFF and Marshmallow smell similar?

Some overlap: a 45% scent match on Fragranxe. Both share sweet, powdery and floral accords. Common notes include Pink Rose, Marshmallow, Vanilla and Musk.

Is BFF or Marshmallow better for summer or winter?

Marshmallow suits daytime wear. Based on community season votes.

What are the notes in BFF and Marshmallow?

BFF has top notes of Wild Berries, Star apple and Red Currant, heart notes of Pink Rose, Pear Blossom and Jasmine Sambac, a base of Marshmallow, Vanilla, Musk and Cedar. Marshmallow has top notes of Sweet Notes and Floral Notes, heart notes of Musk, Cotton Candy and Pink Rose, a base of Marshmallow, Patchouli and Vanilla.