Fragrance comparison

Bleu Magador vs Londoner SW1X

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 23 Oct 2026 37 ratings analysed

Bleu Magador

Parfums et Senteurs du Pays Basque

3.8520 votes

Rank #51,080 PatchouliWarm Spicy

Full profile Similar & dupes

26%scent match

Clearly different

3 wins

Londoner SW1X

Bex London

4.2417 votes

Rank #29,920 RoseWarm Spicy

Full profile Similar & dupes

Quick verdict

Which one should you pick?

Londoner SW1X takes 3 of 4 categories.

Bleu Magador
Choose it for a patchouli and warm spicy character. Wins on sillage & projection. Best in fall, daytime wear.
Londoner SW1X
Choose it for a rose and warm spicy character. Wins on ratings & consensus, longevity and fragranxe ranking. Best in fall, evening wear.

Bleu Magador1/4

Londoner SW1X3/4

Ratings & consensus: Londoner SW1X
Community sentiment: Not scored
Longevity: Londoner SW1X
Sillage & projection: Bleu Magador
Value for money: Not scored
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: Londoner SW1X

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

Bleu MagadorParfums et Senteurs du Pays Basque

Londoner SW1XBex London

Winner

Ratings & consensus

Average rating and ownership split

3.85/ 5 · 20 votes

Have 24%Had 19%Want 57%

4.24/ 5 · 17 votes

Have 43%Had 5%Want 52%

Category winnerLondoner SW1XRating weighted by vote count

Community sentiment

How voters split from love to hate

20%Love

60%Like

5%Ok

15%Dislike

0%Hate

20 votes · too few to score

53%Love

29%Like

6%Ok

12%Dislike

0%Hate

17 votes · too few to score

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity80

〰 Sillage79

♥ Love / hate71

⏱ Longevity83

〰 Sillage69

♥ Love / hate81

Category winners

LongevityLondoner SW1X

SillageBleu Magador

Value for money

How fairly priced voters find it

¤ Price valueN/A

Category winnerNot enough dataBest value score

Main accords

Strength of each scent family · outlined = shared by both

patchouli100%

warm spicy92%

floral84%

fruity77%

woody69%

earthy61%

rose100%

warm spicy92%

amber84%

oud77%

woody69%

fresh spicy61%

Scent match26%Clearly different · both warm spicy and woody

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top15-30 mins

Rose

Heart2-4 hrs

PatchouliOsmanthus

Base6-8+ hrs

Spicy Notes

Top

RosePink PepperBasilLemonBergamotMandarin OrangeCloves

Heart

SaffronOlibanumLily-of-the-ValleyOsmanthusJasmine

Base

Agarwood (Oud)PatchouliAmberTonka BeanSandalwoodLeatherOakmossVetiver

InformationalShared notesRose, Patchouli and Osmanthus. Durations are only published for Bleu Magador, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring83

Summer67

Fall100

Winter67

Day100

Night61

Spring40

Summer20

Fall100

Winter60

Day67

Night100

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Not enough votes yet

Date 31%Casual 29%Work 27%Party 13%

Men0

Unisex100

Women0

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#51,080

PerfumerChristian Louis

Launched—

Reviews0

Overall rank#29,920

PerfumerFrançois Robert

Launched—

Reviews4

Category winnerLondoner SW1XHigher overall rank

In a nutshell

Description & review snapshot

Bleu Magador by Parfums et Senteurs du Pays Basque delivers a bold spin on the traditional rose profile. It opens with an immediate flash of dark, velvety rose petals backed by a slight alcohol sting. That sharpness fades within minutes. Soon, rich earthy patchouli rises to meet sweet osmanthus, creating an intriguing…

Reviews →

Londoner SW1X is a bold chypre floral that centers on a jammy, spice-dusted rose balanced by dark oud and leather. Launched in 2014, it offers a sophisticated profile for those who appreciate woody, spicy depth. Best suited for autumn evenings or crisp weather when you want a signature scent that lingers on the skin w…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

Common questions

Straight answers from the data above.

Which is better, Bleu Magador or Londoner SW1X?

Londoner SW1X takes 3 of 4 categories. Bleu Magador is rated 3.85/5 from 20 votes; Londoner SW1X is rated 4.24/5 from 17 votes. Choose Bleu Magador for a patchouli and warm spicy character. Wins on sillage & projection. Best in fall, daytime wear. Choose Londoner SW1X for a rose and warm spicy character. Wins on ratings & consensus, longevity and fragranxe ranking. Best in fall, evening wear.

Which lasts longer, Bleu Magador or Londoner SW1X?

Londoner SW1X lasts longest (Londoner SW1X 83/100, Bleu Magador 80/100), based on community performance votes.

Which projects more, Bleu Magador or Londoner SW1X?

Bleu Magador projects furthest (Bleu Magador 79/100, Londoner SW1X 69/100), based on community performance votes.

Do Bleu Magador and Londoner SW1X smell similar?

Clearly different: a 26% scent match on Fragranxe. Both share warm spicy and woody accords. Common notes include Rose, Patchouli and Osmanthus.

Is Bleu Magador or Londoner SW1X better for summer or winter?

Bleu Magador suits daytime wear; Londoner SW1X suits evening wear. Based on community season votes.

What are the notes in Bleu Magador and Londoner SW1X?

Bleu Magador has top notes of Rose, heart notes of Patchouli and Osmanthus, a base of Spicy Notes. Londoner SW1X has top notes of Rose, Pink Pepper, Basil and Lemon, heart notes of Saffron, Olibanum, Lily-of-the-Valley and Osmanthus, a base of Agarwood (Oud), Patchouli, Amber and Tonka Bean.