Fragrance comparison

Cheeky Cherry vs B.U. My Secret

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 15 Nov 2026 37 ratings analysed

Cheeky Cherry

Chupa Chups

4.176 votes

Rank #57,684 SweetFruity

Full profile Similar & dupes

63%scent match

Closely related

B.U. My Secret

Sarantis

4.1331 votes

Rank #36,210 SweetFruity

Full profile Similar & dupes

Quick verdict

Which one should you pick?

No clear winner: the 4 categories split 2–2.

Cheeky Cherry
Choose it for a sweet and fruity character. Wins on longevity and sillage & projection. Best in summer, daytime wear.
B.U. My Secret
Choose it for a sweet and fruity character. Wins on value for money and fragranxe ranking. Best in spring, daytime wear.

Cheeky Cherry2/4

B.U. My Secret2/4

Ratings & consensus: Not scored
Community sentiment: Not scored
Longevity: Cheeky Cherry
Sillage & projection: Cheeky Cherry
Value for money: B.U. My Secret
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: B.U. My Secret

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

Cheeky CherryChupa Chups

B.U. My SecretSarantis

Winner

Ratings & consensus

Average rating and ownership split

4.17/ 5 · 6 votes

Have 14%Had 5%Want 81%

4.13/ 5 · 31 votes

Have 27%Had 39%Want 33%

Category winnerNot enough dataRating weighted by vote count

Community sentiment

How voters split from love to hate

50%Love

33%Like

0%Ok

17%Dislike

0%Hate

6 votes · too few to score

26%Love

65%Like

6%Ok

3%Dislike

0%Hate

31 votes

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity60

〰 Sillage54

♥ Love / hate79

⏱ Longevity38

〰 Sillage50

♥ Love / hate78

Category winners

LongevityCheeky Cherry

SillageCheeky Cherry

Value for money

How fairly priced voters find it

¤ Price value50

¤ Price value88

Category winnerB.U. My SecretBest value score

Main accords

Strength of each scent family · outlined = shared by both

sweet100%

fruity92%

powdery84%

white floral77%

vanilla69%

cherry61%

sweet100%

fruity88%

cherry77%

white floral65%

fresh53%

green42%

Scent match63%Closely related · both sweet, fruity and white floral

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top15-30 mins

RaspberryCherryMandarin Orange

Heart2-3 hrs

GardeniaMarshmallow

Base4-6 hrs

VanillaMuskSandalwood

Top

ApplePearRaspberry

Heart

CherryCoconutMandarin Orange

Base

MarshmallowGardeniaJasmine

InformationalShared notesRaspberry, Cherry, Mandarin Orange and Gardenia. Durations are only published for Cheeky Cherry, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring0

Summer100

Fall100

Winter0

Day100

Night–

Spring100

Summer73

Fall73

Winter82

Day100

Night27

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Men0

Unisex0

Women100

Men0

Unisex0

Women100

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#57,684

PerfumerNot listed

Launched—

Reviews0

Overall rank#36,210

PerfumerNot listed

Launched—

Reviews3

Category winnerB.U. My SecretHigher overall rank

In a nutshell

Description & review snapshot

Cheeky Cherry by Chupa Chups smells exactly like popping open a bag of bright cherry gummies next to a glass of cold mandarin soda. The opening rush hits fast with tart raspberry and candied cherry pulp. It is loud. It is unapologetically sugary. Within twenty minutes, the sharp citrus edge softens into fluffy white m…

Reviews →

B.U. My Secret is a bright, sweet fruity floral with a clear cherry and marshmallow character. It opens juicy with apple, pear and raspberry, then settles into a playful mix of cherry, soft coconut, white florals and fluffy sweetness. From the available reviews, it comes across as youthful, easy to wear and especially…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

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Common questions

Straight answers from the data above.

Which is better, Cheeky Cherry or B.U. My Secret?

No clear winner: the 4 categories split 2–2. Cheeky Cherry is rated 4.17/5 from 6 votes; B.U. My Secret is rated 4.13/5 from 31 votes. Choose Cheeky Cherry for a sweet and fruity character. Wins on longevity and sillage & projection. Best in summer, daytime wear. Choose B.U. My Secret for a sweet and fruity character. Wins on value for money and fragranxe ranking. Best in spring, daytime wear.

Which lasts longer, Cheeky Cherry or B.U. My Secret?

Cheeky Cherry lasts longest (Cheeky Cherry 60/100, B.U. My Secret 38/100), based on community performance votes.

Which projects more, Cheeky Cherry or B.U. My Secret?

Cheeky Cherry projects furthest (Cheeky Cherry 54/100, B.U. My Secret 50/100), based on community performance votes.

Do Cheeky Cherry and B.U. My Secret smell similar?

Closely related: a 63% scent match on Fragranxe. Both share sweet, fruity and white floral accords. Common notes include Raspberry, Cherry, Mandarin Orange and Gardenia.

Is Cheeky Cherry or B.U. My Secret better for summer or winter?

Cheeky Cherry suits daytime wear; B.U. My Secret suits daytime wear. Based on community season votes.

What are the notes in Cheeky Cherry and B.U. My Secret?

Cheeky Cherry has top notes of Raspberry, Cherry and Mandarin Orange, heart notes of Gardenia and Marshmallow, a base of Vanilla, Musk and Sandalwood. B.U. My Secret has top notes of Apple, Pear and Raspberry, heart notes of Cherry, Coconut and Mandarin Orange, a base of Marshmallow, Gardenia and Jasmine.