Fragrance comparison

Deep Mind vs Desire Platinum

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 30 Oct 2026 127 ratings analysed

Deep Mind

Maori Collection

3.61109 votes

Rank #19,462 FruityMusky

Full profile Similar & dupes

64%scent match

Closely related

3 wins

Desire Platinum

Alfred Dunhill

4.0618 votes

Rank #48,300 MuskySoft Spicy

Full profile Similar & dupes

Quick verdict

Which one should you pick?

Desire Platinum takes 3 of 5 categories.

Deep Mind
Choose it for a fruity and musky character. Wins on sillage & projection and fragranxe ranking. Best in summer, daytime wear.
Desire Platinum
Choose it for a musky and soft spicy character. Wins on ratings & consensus, longevity and value for money. Best in fall, evening wear.

Deep Mind2/5

Desire Platinum3/5

Ratings & consensus: Desire Platinum
Community sentiment: Not scored
Longevity: Desire Platinum
Sillage & projection: Deep Mind
Value for money: Desire Platinum
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: Deep Mind

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

Deep MindMaori Collection

Desire PlatinumAlfred Dunhill

Winner

Ratings & consensus

Average rating and ownership split

3.61/ 5 · 109 votes

Have 43%Had 11%Want 45%

4.06/ 5 · 18 votes

Have 59%Had 4%Want 37%

Category winnerDesire PlatinumRating weighted by vote count

Community sentiment

How voters split from love to hate

19%Love

45%Like

16%Ok

18%Dislike

2%Hate

109 votes

44%Love

33%Like

11%Ok

6%Dislike

6%Hate

18 votes · too few to score

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity60

〰 Sillage57

♥ Love / hate65

⏱ Longevity65

〰 Sillage56

♥ Love / hate76

Category winners

LongevityDesire Platinum

SillageDeep Mind

Value for money

How fairly priced voters find it

¤ Price value43

¤ Price value52

Category winnerDesire PlatinumBest value score

Main accords

Strength of each scent family · outlined = shared by both

fruity100%

musky90%

sweet80%

green70%

sour60%

powdery50%

musky100%

soft spicy90%

green80%

sweet70%

powdery60%

fruity50%

Scent match64%Closely related · both musky, fruity and sweet

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Notes

Red BerriesMuskRhubarb

No top / heart / base split published

Top

Rhubarb

Heart

Pink Pepper

Base

MuskSandalwood

InformationalShared notesMusk and Rhubarb. Durations are only published for Deep Mind, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring97

Summer100

Fall43

Winter21

Day100

Night10

Spring58

Summer8

Fall100

Winter100

Day73

Night100

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Men3

Unisex35

Women62

Men94

Unisex0

Women6

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#19,462

PerfumerPaolo Terenzi

Launched—

Reviews9

Overall rank#48,300

PerfumerNot listed

Launched—

Reviews0

Category winnerDeep MindHigher overall rank

In a nutshell

Description & review snapshot

Deep Mind by Maori Collection is a crisp fruity aromatic scent built around a punchy clash of tart and clean textures. Launched in 2017 and created by perfumer Paolo Terenzi, the fragrance centers on a sharp rhubarb profile that hits with instant sour freshness before settling into soft red berries and a clean musk ba…

Reviews →

Desire Platinum by Alfred Dunhill is a Woody fragrance for men. Desire Platinum was launched in 2022. Top note is Rhubarb; middle note is Pink Pepper; base notes are Musk and Sandalwood.

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

Common questions

Straight answers from the data above.

Which is better, Deep Mind or Desire Platinum?

Desire Platinum takes 3 of 5 categories. Deep Mind is rated 3.61/5 from 109 votes; Desire Platinum is rated 4.06/5 from 18 votes. Choose Deep Mind for a fruity and musky character. Wins on sillage & projection and fragranxe ranking. Best in summer, daytime wear. Choose Desire Platinum for a musky and soft spicy character. Wins on ratings & consensus, longevity and value for money. Best in fall, evening wear.

Which lasts longer, Deep Mind or Desire Platinum?

Desire Platinum lasts longest (Desire Platinum 65/100, Deep Mind 60/100), based on community performance votes.

Which projects more, Deep Mind or Desire Platinum?

Projection is very close: Deep Mind 57/100, Desire Platinum 56/100 for sillage.

Do Deep Mind and Desire Platinum smell similar?

Closely related: a 64% scent match on Fragranxe. Both share musky, fruity and sweet accords. Common notes include Musk and Rhubarb.

Is Deep Mind or Desire Platinum better for summer or winter?

Deep Mind suits daytime wear; Desire Platinum suits evening wear. Based on community season votes.

What are the notes in Deep Mind and Desire Platinum?

Deep Mind features Red Berries, Musk and Rhubarb. Desire Platinum has top notes of Rhubarb, heart notes of Pink Pepper, a base of Musk and Sandalwood.