Fragrance comparison

Echo vs PURE PLAY

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 14 Nov 2026 1 ratings analysed

1 wins

Echo

Cranford

4.001 votes

Rank #66,912 AromaticCitrus

Full profile Similar & dupes

63%scent match

Closely related

PURE PLAY

Artemios

—0 votes

Rank #76,422 MarineAromatic

Full profile Similar & dupes

Quick verdict

Which one should you pick?

Echo takes 1 of 1 categories.

Echo
Choose it for a aromatic and citrus character. Wins on fragranxe ranking.
PURE PLAY
Choose it for a marine and aromatic character.

Echo1/1

PURE PLAY0/1

Ratings & consensus: Not scored
Community sentiment: Not scored
Longevity: Not scored
Sillage & projection: Not scored
Value for money: Not scored
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: Echo

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

EchoCranford

PURE PLAYArtemios

Winner

Ratings & consensus

Average rating and ownership split

4.00/ 5 · 1 votes

Have 0%Had 0%Want 100%

—/ 5 · 0 votes

Have 0%Had 0%Want 100%

Category winnerNot enough dataRating weighted by vote count

Community sentiment

How voters split from love to hate

0%Love

100%Like

0%Ok

0%Dislike

0%Hate

1 vote · too few to score

Not enough votes yet

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ LongevityN/A

〰 SillageN/A

♥ Love / hate75

⏱ LongevityN/A

〰 SillageN/A

♥ Love / hateN/A

Category winners

LongevityNo data

SillageNo data

Value for money

How fairly priced voters find it

¤ Price valueN/A

Category winnerNot enough dataBest value score

Main accords

Strength of each scent family · outlined = shared by both

aromatic100%

citrus92%

vanilla84%

woody77%

fresh spicy69%

amber61%

marine100%

aromatic91%

fresh83%

white floral74%

citrus65%

salty56%

Scent match63%Closely related · both aromatic and citrus

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top20-30 mins

Blood MandarinSea NotesAldehydesOrange

Heart2-3 hrs

PepperNeroliCedar

Base6-8 hrs

Elemi resinTonka BeanWhite MuskVanillaVetiverAmber

Top

Sea NotesAldehydesBlood MandarinOrange

Heart

NeroliPepperCedar

Base

Tonka BeanWhite MuskVanillaVetiverAmberElemi resin

InformationalShared notesBlood Mandarin, Sea Notes, Aldehydes and Orange. Durations are only published for Echo, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

No season votes yet

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Not enough votes yet

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#66,912

PerfumerNot listed

Launched—

Reviews0

Overall rank#76,422

PerfumerNot listed

Launched—

Reviews0

Category winnerEchoHigher overall rank

In a nutshell

Description & review snapshot

Echo by Cranford opens with a bright burst of juicy blood mandarin, sweet orange, and sparkling aldehydes that feel like stepping into a brisk ocean breeze. As the initial splash calms down, a subtle kick of black pepper and clean neroli petals emerges, supported by dry cedar wood. The base settles into a comforting b…

Reviews →

PURE PLAY opens with bright orange and blood mandarin over a salty marine accord, then moves into neroli, pepper, and dry cedar. The base looks smoother and warmer on paper, with vanilla, tonka, musk, amber, vetiver, and elemi softening the fresh top. It reads as a modern fresh woody scent with a clean, slightly cream…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

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Common questions

Straight answers from the data above.

Do Echo and PURE PLAY smell similar?

Closely related: a 63% scent match on Fragranxe. Both share aromatic and citrus accords. Common notes include Blood Mandarin, Sea Notes, Aldehydes and Orange.

What are the notes in Echo and PURE PLAY?

Echo has top notes of Blood Mandarin, Sea Notes, Aldehydes and Orange, heart notes of Pepper, Neroli and Cedar, a base of Elemi resin, Tonka Bean, White Musk and Vanilla. PURE PLAY has top notes of Sea Notes, Aldehydes, Blood Mandarin and Orange, heart notes of Neroli, Pepper and Cedar, a base of Tonka Bean, White Musk, Vanilla and Vetiver.