Fragrance comparison

Fashionably London vs Mûre

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 10 Oct 2026 2,040 ratings analysed

4 wins

Fashionably London

Zara

3.742,036 votes

Rank #1,262 RoseMusky

Full profile Similar & dupes

50%scent match

Some overlap

Mûre

Adopt Parfums

4.504 votes

Rank #46,862 CitrusFruity

Full profile Similar & dupes

Quick verdict

Which one should you pick?

Fashionably London takes 4 of 4 categories.

Fashionably London
Choose it for a rose and musky character. Wins on longevity, sillage & projection and value for money. Best in spring.
Mûre
Choose it for a citrus and fruity character. Best in spring, evening wear.

Fashionably London4/4

Mûre0/4

Ratings & consensus: Not scored
Community sentiment: Not scored
Longevity: Fashionably London
Sillage & projection: Fashionably London
Value for money: Fashionably London
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: Fashionably London

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

Fashionably LondonZara

MûreAdopt Parfums

Winner

Ratings & consensus

Average rating and ownership split

3.74/ 5 · 2,036 votes

Have 85%Had 15%Want 0%

4.50/ 5 · 4 votes

Have 14%Had 10%Want 76%

Category winnerNot enough dataRating weighted by vote count

Community sentiment

How voters split from love to hate

37%Love

35%Like

13%Ok

10%Dislike

4%Hate

1,786 votes

50%Love

50%Like

0%Ok

0%Dislike

0%Hate

4 votes · too few to score

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity71

〰 Sillage63

♥ Love / hate73

⏱ Longevity70

〰 Sillage50

♥ Love / hate88

Category winners

LongevityFashionably London

SillageFashionably London

Value for money

How fairly priced voters find it

¤ Price value82

¤ Price value75

Category winnerFashionably LondonBest value score

Main accords

Strength of each scent family · outlined = shared by both

rose100%

musky83%

citrus65%

powdery48%

floral30%

citrus100%

fruity88%

sweet77%

rose65%

aromatic53%

musky42%

Scent match50%Some overlap · both rose, citrus and musky

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top

Bergamot

Heart

Rose

Base

Musk

Top

BergamotOrangeMandarin Orange

Heart

BlackberryRed FruitsCorianderRose

Base

Musk

InformationalShared notesBergamot, Rose and Musk. Note durations are not published for these fragrances, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring100

Summer0

Fall0

Winter77

Day–

Night–

Spring100

Summer50

Fall100

Winter100

Day50

Night100

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Men4

Unisex26

Women70

Men0

Unisex50

Women50

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#1,262

PerfumerJo Malone

Launched—

Reviews289

Overall rank#46,862

PerfumerDominique Monlun

Launched—

Reviews0

Category winnerFashionably LondonHigher overall rank

In a nutshell

Description & review snapshot

Fashionably London by Zara opens with a bright burst of bergamot that quickly settles into a rich jammy rose heart. Built on a dense musk base, this unisex scent brings heavy floral projection for chilly autumn evenings. It offers a punchy citrus and rose combination for casual wear, standing out with its loud, linear…

Reviews →

Mûre by Adopt Parfums is a Floral Fruity fragrance for women and men. The nose behind this fragrance is Dominique Monlun. Top notes are Bergamot, Orange and Mandarin Orange; middle notes are Blackberry, Red Fruits, Coriander and Rose; base note is Musk.

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

Common questions

Straight answers from the data above.

Which is better, Fashionably London or Mûre?

Fashionably London takes 4 of 4 categories. Fashionably London is rated 3.74/5 from 2,036 votes; Mûre is rated 4.50/5 from 4 votes. Choose Fashionably London for a rose and musky character. Wins on longevity, sillage & projection and value for money. Best in spring. Choose Mûre for a citrus and fruity character. Best in spring, evening wear.

Which lasts longer, Fashionably London or Mûre?

They last about the same: Fashionably London 71/100, Mûre 70/100 for longevity in community votes.

Which projects more, Fashionably London or Mûre?

Fashionably London projects furthest (Fashionably London 63/100, Mûre 50/100), based on community performance votes.

Do Fashionably London and Mûre smell similar?

Some overlap: a 50% scent match on Fragranxe. Both share rose, citrus and musky accords. Common notes include Bergamot, Rose and Musk.

Is Fashionably London or Mûre better for summer or winter?

Mûre suits evening wear. Based on community season votes.

What are the notes in Fashionably London and Mûre?

Fashionably London has top notes of Bergamot, heart notes of Rose, a base of Musk. Mûre has top notes of Bergamot, Orange and Mandarin Orange, heart notes of Blackberry, Red Fruits, Coriander and Rose, a base of Musk.