Fragrance comparison

Forever vs Memoire

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 14 Nov 2026 63 ratings analysed

3 wins

Forever

Yardley

4.0715 votes

Rank #50,464 White FloralSweet

Full profile Similar & dupes

34%scent match

Clearly different

Memoire

Shiseido

3.9048 votes

Rank #22,936 PowderyMusky

Full profile Similar & dupes

Quick verdict

Which one should you pick?

Forever takes 3 of 5 categories.

Forever
Choose it for a white floral and sweet character. Wins on ratings & consensus, sillage & projection and value for money. Best in spring, daytime wear.
Memoire
Choose it for a powdery and musky character. Wins on fragranxe ranking. Best in spring, daytime wear.

Forever3/5

Memoire1/5

Ratings & consensus: Forever
Community sentiment: Not scored
Longevity: Tie
Sillage & projection: Forever
Value for money: Forever
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: Memoire

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

ForeverYardley

MemoireShiseido

Winner

Ratings & consensus

Average rating and ownership split

4.07/ 5 · 15 votes

Have 19%Had 38%Want 43%

3.90/ 5 · 48 votes

Have 38%Had 15%Want 48%

Category winnerForeverRating weighted by vote count

Community sentiment

How voters split from love to hate

20%Love

67%Like

13%Ok

0%Dislike

0%Hate

15 votes · too few to score

29%Love

52%Like

2%Ok

13%Dislike

4%Hate

48 votes

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity60

〰 Sillage68

♥ Love / hate77

⏱ Longevity60

〰 Sillage59

♥ Love / hate72

Category winners

LongevityTie

SillageForever

Value for money

How fairly priced voters find it

¤ Price value100

¤ Price value88

Category winnerForeverBest value score

Main accords

Strength of each scent family · outlined = shared by both

white floral100%

sweet88%

woody77%

citrus65%

yellow floral53%

powdery42%

powdery100%

musky92%

white floral84%

amber77%

floral69%

rose61%

Scent match34%Clearly different · both white floral and powdery

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top15-30 mins

Ylang-YlangMarigoldRoseAmalfi Lemon

Heart2-4 hrs

African Orange FlowerWhite FlowersJasmine

Base6-8 hrs

SandalwoodMusk

Top

AldehydesNeroliGardeniaBergamotAmalfi Lemon

Heart

RoseHeliotropeJasmineCarnationYlang-YlangAfrican Orange FlowerOrchid

Base

MuskCivettaSandalwoodStyraxAmberBenzoinVanille

InformationalShared notesYlang-Ylang, Rose, Amalfi Lemon and African Orange Flower. Durations are only published for Forever, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring100

Summer100

Fall60

Winter40

Day100

Night14

Spring100

Summer69

Fall69

Winter69

Day100

Night53

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Men0

Unisex0

Women100

Men0

Unisex13

Women88

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#50,464

PerfumerNot listed

Launched—

Reviews0

Overall rank#22,936

PerfumerNot listed

Launched—

Reviews7

Category winnerMemoireHigher overall rank

In a nutshell

Description & review snapshot

Forever by Yardley opens with a sunny splash of Amalfi lemon, tangy herbal marigold, and sweet ylang-ylang that feels like walking through an English garden in mid-May. Within twenty minutes, the sharp citrus softens into a plush bouquet of jasmine and African orange flower, carrying the warm, clean feeling of luxury …

Reviews →

Shiseido Memoire opens with a punch of bright bergamot and dry aldehydes that immediately recalls classic mid-century perfumery. As the initial fizz of citrus settles on the skin, a powdery floral heart of rose, carnation, and sweet heliotrope emerges, shifting the character from clean to softly romantic. It wears lig…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

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Common questions

Straight answers from the data above.

Which is better, Forever or Memoire?

Forever takes 3 of 5 categories. Forever is rated 4.07/5 from 15 votes; Memoire is rated 3.90/5 from 48 votes. Choose Forever for a white floral and sweet character. Wins on ratings & consensus, sillage & projection and value for money. Best in spring, daytime wear. Choose Memoire for a powdery and musky character. Wins on fragranxe ranking. Best in spring, daytime wear.

Which lasts longer, Forever or Memoire?

They last about the same: Forever 60/100, Memoire 60/100 for longevity in community votes.

Which projects more, Forever or Memoire?

Forever projects furthest (Forever 68/100, Memoire 59/100), based on community performance votes.

Do Forever and Memoire smell similar?

Clearly different: a 34% scent match on Fragranxe. Both share white floral and powdery accords. Common notes include Ylang-Ylang, Rose, Amalfi Lemon and African Orange Flower.

Is Forever or Memoire better for summer or winter?

Forever suits daytime wear; Memoire suits daytime wear. Based on community season votes.

What are the notes in Forever and Memoire?

Forever has top notes of Ylang-Ylang, Marigold, Rose and Amalfi Lemon, heart notes of African Orange Flower, White Flowers and Jasmine, a base of Sandalwood and Musk. Memoire has top notes of Aldehydes, Neroli, Gardenia and Bergamot, heart notes of Rose, Heliotrope, Jasmine and Carnation, a base of Musk, Civetta, Sandalwood and Styrax.