Fragrance comparison

Fortune vs Italia

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 7 Nov 2026 287 ratings analysed

Fortune

The Dua Brand

4.1331 votes

Rank #25,861 SweetVanilla

Full profile Similar & dupes

85%scent match

Very similar

5 wins

Italia

Rayhaan

4.43256 votes

Rank #1,020 SweetVanilla

Full profile Similar & dupes

Quick verdict

Which one should you pick?

Italia takes 5 of 7 categories.

Fortune
Choose it for a sweet and vanilla character. Wins on versatility. Best in fall, day or night wear.
Italia
Choose it for a sweet and vanilla character. Wins on ratings & consensus, community sentiment and longevity. Best in winter.

Fortune1/7

Italia5/7

Ratings & consensus: Italia
Community sentiment: Italia
Longevity: Italia
Sillage & projection: Tie
Value for money: Italia
Versatility: Fortune
Note pyramid (duration): Not scored
Fragranxe ranking: Italia

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

FortuneThe Dua Brand

ItaliaRayhaan

Winner

Ratings & consensus

Average rating and ownership split

4.13/ 5 · 31 votes

Have 55%Had 9%Want 36%

4.43/ 5 · 256 votes

Have 95%Had 5%Want 0%

Category winnerItaliaRating weighted by vote count

Community sentiment

How voters split from love to hate

52%Love

29%Like

6%Ok

6%Dislike

6%Hate

31 votes

76%Love

18%Like

4%Ok

1%Dislike

1%Hate

164 votes

Category winnerItaliaMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity76

〰 Sillage71

♥ Love / hate78

⏱ Longevity79

〰 Sillage71

♥ Love / hate90

Category winners

LongevityItalia

SillageTie

Value for money

How fairly priced voters find it

¤ Price value61

¤ Price value87

Category winnerItaliaBest value score

Main accords

Strength of each scent family · outlined = shared by both

sweet100%

vanilla92%

tobacco84%

honey77%

lavender69%

cinnamon61%

sweet100%

vanilla92%

honey84%

lavender77%

aromatic69%

citrus61%

Scent match85%Very similar · both sweet, vanilla and honey

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Notes

Tobacco LeafHoneyVanillaLavenderCinnamonTonka BeanCashmeranSicilian LemonJasmineCalabrian bergamot

No top / heart / base split published

Top

LavenderLemonBergamot

Heart

HoneyCinnamonCashmeranJasmine

Base

VanillaTobacco LeafTonka Bean

InformationalShared notesTobacco Leaf, Honey, Vanilla and Lavender. Durations are only published for Fortune, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring70

Summer20

Fall100

Winter100

Day100

Night93

Spring62

Summer19

Fall0

Winter100

Day–

Night–

Category winnerFortuneMost year-round

Who wears it

Gender appeal votes

Men52

Unisex41

Women7

Men80

Unisex20

Women1

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#25,861

PerfumerNot listed

Launched—

Reviews4

Overall rank#1,020

PerfumerNot listed

Launched—

Reviews43

Category winnerItaliaHigher overall rank

In a nutshell

Description & review snapshot

Fortune by The Dua Brand brings a bright Mediterranean opening into a rich, sweet tobacco dry-down. It starts with an energetic burst of Sicilian lemon and Calabrian bergamot, backed immediately by aromatic lavender and a drizzle of golden honey. Within fifteen minutes, the tart citrus softens, letting cinnamon and wa…

Reviews →

Italia by Rayhaan is an Oriental Woody scent built on a warm foundation of tobacco leaf, vanilla, and honey. It balances citrus top notes of lavender, lemon, and bergamot with a spicy heart of cinnamon and cashmeran. This 2025 release offers a sweet, aromatic profile that works well for cooler weather and evening wear.

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

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Common questions

Straight answers from the data above.

Which is better, Fortune or Italia?

Italia takes 5 of 7 categories. Fortune is rated 4.13/5 from 31 votes; Italia is rated 4.43/5 from 256 votes. Choose Fortune for a sweet and vanilla character. Wins on versatility. Best in fall, day or night wear. Choose Italia for a sweet and vanilla character. Wins on ratings & consensus, community sentiment and longevity. Best in winter.

Which lasts longer, Fortune or Italia?

Italia lasts longest (Italia 79/100, Fortune 76/100), based on community performance votes.

Which projects more, Fortune or Italia?

Projection is very close: Fortune 71/100, Italia 71/100 for sillage.

Do Fortune and Italia smell similar?

Very similar: a 85% scent match on Fragranxe. Both share sweet, vanilla and honey accords. Common notes include Tobacco Leaf, Honey, Vanilla and Lavender.

Is Fortune or Italia better for summer or winter?

For summer, Fortune is the stronger pick. For winter, Fortune is the stronger pick. Fortune suits day or night wear. Based on community season votes.

What are the notes in Fortune and Italia?

Fortune features Tobacco Leaf, Honey, Vanilla, Lavender and Cinnamon. Italia has top notes of Lavender, Lemon and Bergamot, heart notes of Honey, Cinnamon, Cashmeran and Jasmine, a base of Vanilla, Tobacco Leaf and Tonka Bean.