Fragrance comparison

Fresh Citrus & Moss vs United Dreams Men Aim High

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 30 Oct 2026 620 ratings analysed

4 wins

Fresh Citrus & Moss

Marks & Spencer

4.4441 votes

Rank #14,848 CitrusAromatic

Full profile Similar & dupes

46%scent match

Some overlap

United Dreams Men Aim High

Benetton

3.86579 votes

Rank #4,679 CitrusAromatic

Full profile Similar & dupes

Quick verdict

Which one should you pick?

Fresh Citrus & Moss takes 4 of 7 categories.

Fresh Citrus & Moss
Choose it for a citrus and aromatic character. Wins on ratings & consensus, community sentiment and value for money. Best in summer, daytime wear.
United Dreams Men Aim High
Choose it for a citrus and aromatic character. Wins on longevity, sillage & projection and fragranxe ranking. Best in spring.

Fresh Citrus & Moss4/7

United Dreams Men Aim High3/7

Ratings & consensus: Fresh Citrus & Moss
Community sentiment: Fresh Citrus & Moss
Longevity: United Dreams Men Aim High
Sillage & projection: United Dreams Men Aim High
Value for money: Fresh Citrus & Moss
Versatility: Fresh Citrus & Moss
Note pyramid (duration): Not scored
Fragranxe ranking: United Dreams Men Aim High

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

Fresh Citrus & MossMarks & Spencer

United Dreams Men Aim HighBenetton

Winner

Ratings & consensus

Average rating and ownership split

4.44/ 5 · 41 votes

Have 73%Had 11%Want 15%

3.86/ 5 · 579 votes

Have 72%Had 28%Want 0%

Category winnerFresh Citrus & MossRating weighted by vote count

Community sentiment

How voters split from love to hate

54%Love

39%Like

5%Ok

2%Dislike

0%Hate

41 votes

27%Love

52%Like

12%Ok

7%Dislike

1%Hate

557 votes

Category winnerFresh Citrus & MossMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity49

〰 Sillage42

♥ Love / hate86

⏱ Longevity59

〰 Sillage49

♥ Love / hate74

Category winners

LongevityUnited Dreams Men Aim High

SillageUnited Dreams Men Aim High

Value for money

How fairly priced voters find it

¤ Price value89

¤ Price value80

Category winnerFresh Citrus & MossBest value score

Main accords

Strength of each scent family · outlined = shared by both

citrus100%

aromatic88%

mossy77%

lavender65%

earthy53%

herbal42%

citrus100%

aromatic92%

fresh spicy84%

woody77%

earthy69%

green61%

Scent match46%Some overlap · both citrus, aromatic and earthy

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top15 to 30 minutes

Lemon

Heart1 to 2 hours

LavenderSage

Base2 to 3 hours

Moss

Top

GrapefruitLemonBitter Orange

Heart

MintSageGeraniumNutmeg

Base

PatchouliVetiverMossAmber

InformationalShared notesLemon, Sage and Moss. Durations are only published for Fresh Citrus & Moss, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring74

Summer100

Fall59

Winter22

Day100

Night15

Spring100

Summer0

Fall0

Winter19

Day–

Night–

Category winnerFresh Citrus & MossMost year-round

Who wears it

Gender appeal votes

Men59

Unisex36

Women5

Men88

Unisex12

Women1

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#14,848

PerfumerNot listed

Launched—

Reviews15

Overall rank#4,679

PerfumerNot listed

Launched—

Reviews61

Category winnerUnited Dreams Men Aim HighHigher overall rank

In a nutshell

Description & review snapshot

Fresh Citrus & Moss by Marks & Spencer delivers an invigorating citrus and aromatic profile built around traditional grooming conventions. It begins with a bright, sharp burst of sliced lemon that feels crisp and immediately uplifting. Within minutes, the scent transitions into an aromatic core of calming lavender and…

Reviews →

United Dreams Men Aim High by Benetton is a crisp, aromatic fragrance crafted for daily wear. It opens with a punchy blend of grapefruit, lemon, and bitter orange. As it settles, notes of mint and sage provide a cooling sensation, grounded by earthy patchouli and vetiver. This is an accessible choice for those seeking…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

Common questions

Straight answers from the data above.

Which is better, Fresh Citrus & Moss or United Dreams Men Aim High?

Fresh Citrus & Moss takes 4 of 7 categories. Fresh Citrus & Moss is rated 4.44/5 from 41 votes; United Dreams Men Aim High is rated 3.86/5 from 579 votes. Choose Fresh Citrus & Moss for a citrus and aromatic character. Wins on ratings & consensus, community sentiment and value for money. Best in summer, daytime wear. Choose United Dreams Men Aim High for a citrus and aromatic character. Wins on longevity, sillage & projection and fragranxe ranking. Best in spring.

Which lasts longer, Fresh Citrus & Moss or United Dreams Men Aim High?

United Dreams Men Aim High lasts longest (United Dreams Men Aim High 59/100, Fresh Citrus & Moss 49/100), based on community performance votes.

Which projects more, Fresh Citrus & Moss or United Dreams Men Aim High?

United Dreams Men Aim High projects furthest (United Dreams Men Aim High 49/100, Fresh Citrus & Moss 42/100), based on community performance votes.

Do Fresh Citrus & Moss and United Dreams Men Aim High smell similar?

Some overlap: a 46% scent match on Fragranxe. Both share citrus, aromatic and earthy accords. Common notes include Lemon, Sage and Moss.

Is Fresh Citrus & Moss or United Dreams Men Aim High better for summer or winter?

For summer, Fresh Citrus & Moss is the stronger pick. For winter, Fresh Citrus & Moss is the stronger pick. Fresh Citrus & Moss suits daytime wear. Based on community season votes.

What are the notes in Fresh Citrus & Moss and United Dreams Men Aim High?

Fresh Citrus & Moss has top notes of Lemon, heart notes of Lavender and Sage, a base of Moss. United Dreams Men Aim High has top notes of Grapefruit, Lemon and Bitter Orange, heart notes of Mint, Sage, Geranium and Nutmeg, a base of Patchouli, Vetiver, Moss and Amber.