Fragrance comparison

Grapefruit Incense vs Pure Gold

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 9 Oct 2026 139 ratings analysed

Grapefruit Incense

Zara

3.82104 votes

Rank #9,685 RoseCitrus

Full profile Similar & dupes

22%scent match

Clearly different

4 wins

Pure Gold

Milton Lloyd

3.8035 votes

Rank #32,936 Warm SpicyCitrus

Full profile Similar & dupes

Quick verdict

Which one should you pick?

Pure Gold takes 4 of 7 categories.

Grapefruit Incense
Choose it for a rose and citrus character. Wins on ratings & consensus, community sentiment and fragranxe ranking. Best in spring.
Pure Gold
Choose it for a warm spicy and citrus character. Wins on longevity, sillage & projection and value for money. Best in fall, evening wear.

Grapefruit Incense3/7

Pure Gold4/7

Ratings & consensus: Grapefruit Incense
Community sentiment: Grapefruit Incense
Longevity: Pure Gold
Sillage & projection: Pure Gold
Value for money: Pure Gold
Versatility: Pure Gold
Note pyramid (duration): Not scored
Fragranxe ranking: Grapefruit Incense

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

Grapefruit IncenseZara

Pure GoldMilton Lloyd

Winner

Ratings & consensus

Average rating and ownership split

3.82/ 5 · 104 votes

Have 44%Had 10%Want 46%

3.80/ 5 · 35 votes

Have 53%Had 24%Want 23%

Category winnerGrapefruit IncenseRating weighted by vote count

Community sentiment

How voters split from love to hate

46%Love

31%Like

20%Ok

0%Dislike

2%Hate

83 votes

23%Love

49%Like

14%Ok

14%Dislike

0%Hate

35 votes

Category winnerGrapefruit IncenseMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity58

〰 Sillage46

♥ Love / hate79

⏱ Longevity65

〰 Sillage65

♥ Love / hate70

Category winners

LongevityPure Gold

SillagePure Gold

Value for money

How fairly priced voters find it

¤ Price value78

¤ Price value90

Category winnerPure GoldBest value score

Main accords

Strength of each scent family · outlined = shared by both

rose100%

citrus83%

floral65%

fresh spicy48%

woody30%

warm spicy100%

citrus92%

amber84%

leather77%

cinnamon69%

animalic61%

Scent match22%Clearly different · both citrus

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top

Grapefruit

Heart

Rose de Mai

Base

White Woods

Top

Blood MandarinGrapefruitPeppermint

Heart

CinnamonSpicy NotesRose

Base

LeatherAmberPatchouliWhite Woods

InformationalShared notesGrapefruit and White Woods. Note durations are not published for these fragrances, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring100

Summer0

Fall0

Winter10

Day–

Night–

Spring63

Summer37

Fall100

Winter84

Day79

Night100

Category winnerPure GoldMost year-round

Who wears it

Gender appeal votes

Men5

Unisex35

Women60

Men64

Unisex36

Women0

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#9,685

PerfumerJo Malone

Launched—

Reviews17

Overall rank#32,936

PerfumerNot listed

Launched—

Reviews0

Category winnerGrapefruit IncenseHigher overall rank

In a nutshell

Description & review snapshot

Grapefruit Incense opens bright and juicy, then quickly settles into a rose-led heart with a soft smoky, woody edge. It reads fresh, feminine-leaning and easy to wear, with a polished Zara x Jo Malone style. This suits shoppers who want citrus and rose without anything sharp or heavy. The main drawback is wear time, w…

Reviews →

Pure Gold opens with a sharp burst of blood mandarin and grapefruit, backed by a cool peppermint kick that keeps the sweetness from taking over too quickly. As it sits on the skin, the initial citrus freshness yields to a warm center of cinnamon and dry rose. The base settles into a mix of patchouli, amber, and cheap …

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

Common questions

Straight answers from the data above.

Which is better, Grapefruit Incense or Pure Gold?

Pure Gold takes 4 of 7 categories. Grapefruit Incense is rated 3.82/5 from 104 votes; Pure Gold is rated 3.80/5 from 35 votes. Choose Grapefruit Incense for a rose and citrus character. Wins on ratings & consensus, community sentiment and fragranxe ranking. Best in spring. Choose Pure Gold for a warm spicy and citrus character. Wins on longevity, sillage & projection and value for money. Best in fall, evening wear.

Which lasts longer, Grapefruit Incense or Pure Gold?

Pure Gold lasts longest (Pure Gold 65/100, Grapefruit Incense 58/100), based on community performance votes.

Which projects more, Grapefruit Incense or Pure Gold?

Pure Gold projects furthest (Pure Gold 65/100, Grapefruit Incense 46/100), based on community performance votes.

Do Grapefruit Incense and Pure Gold smell similar?

Clearly different: a 22% scent match on Fragranxe. Both share citrus accords. Common notes include Grapefruit and White Woods.

Is Grapefruit Incense or Pure Gold better for summer or winter?

For summer, Pure Gold is the stronger pick. For winter, Pure Gold is the stronger pick. Pure Gold suits evening wear. Based on community season votes.

What are the notes in Grapefruit Incense and Pure Gold?

Grapefruit Incense has top notes of Grapefruit, heart notes of Rose de Mai, a base of White Woods. Pure Gold has top notes of Blood Mandarin, Grapefruit and Peppermint, heart notes of Cinnamon, Spicy Notes and Rose, a base of Leather, Amber, Patchouli and White Woods.