Fragrance comparison

Hana Hiraku vs Brainwashing

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 17 Oct 2026 2 ratings analysed

1 wins

Hana Hiraku

DI SER

3.502 votes

Rank #60,722 RoseWhite Floral

Full profile Similar & dupes

45%scent match

Some overlap

Brainwashing

Kilesa

—0 votes

Rank #70,522 FloralAromatic

Full profile Similar & dupes

Quick verdict

Which one should you pick?

Hana Hiraku takes 1 of 1 categories.

Hana Hiraku
Choose it for a rose and white floral character. Wins on fragranxe ranking. Best in spring, daytime wear.
Brainwashing
Choose it for a floral and aromatic character.

Hana Hiraku1/1

Brainwashing0/1

Ratings & consensus: Not scored
Community sentiment: Not scored
Longevity: Not scored
Sillage & projection: Not scored
Value for money: Not scored
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: Hana Hiraku

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

Hana HirakuDI SER

BrainwashingKilesa

Winner

Ratings & consensus

Average rating and ownership split

3.50/ 5 · 2 votes

Have 12%Had 0%Want 88%

—/ 5 · 0 votes

Category winnerNot enough dataRating weighted by vote count

Community sentiment

How voters split from love to hate

0%Love

50%Like

50%Ok

0%Dislike

0%Hate

2 votes · too few to score

Not enough votes yet

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity60

〰 Sillage50

♥ Love / hate63

⏱ LongevityN/A

〰 SillageN/A

♥ Love / hateN/A

Category winners

LongevityNo data

SillageNo data

Value for money

How fairly priced voters find it

¤ Price value50

¤ Price valueN/A

Category winnerNot enough dataBest value score

Main accords

Strength of each scent family · outlined = shared by both

rose100%

white floral88%

yellow floral77%

citrus65%

floral53%

sweet42%

floral100%

aromatic92%

citrus84%

woody77%

fruity69%

rose61%

Scent match45%Some overlap · both rose, floral and citrus

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top15-30 mins

JasmineLemon

Heart2-3 hrs

RoseYlang YlangLavender

Base4-6 hrs

VetiverPatchouli

Top

BergamotGeraniumLemon

Heart

Cherry BlossomPeach BlossomYlang YlangJasmineRosePlum

Base

PatchouliVetiverAmberMusk

InformationalShared notesJasmine, Lemon, Rose and Ylang Ylang. Durations are only published for Hana Hiraku, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring100

Summer100

Fall0

Winter0

Day100

Night28

No season votes yet

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Men0

Unisex100

Women0

Casual 41%Work 36%Date 18%Party 5%

Not enough votes yet

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#60,722

PerfumerYasuyuki Shinohara

Launched—

Reviews1

Overall rank#70,522

PerfumerMatsuno Hidenori

Launched—

Reviews0

Category winnerHana HirakuHigher overall rank

In a nutshell

Description & review snapshot

Hana Hiraku opens with an immediate flash of tart lemon peel and dewy jasmine petals. It feels crisp. The citrus lifts quickly, revealing a soft heart of garden rose, creamy ylang ylang, and clean lavender. Nothing feels synthetic or loud. Instead, the botanicals drift like a gentle breeze across morning blossoms. As …

Reviews →

Brainwashing by Kilesa is a unisex floral aromatic fragrance with a bright citrus and geranium opening, a soft blossom-heavy heart, and a woody musky base. It reads fresh, floral, slightly fruity, and gently green, with patchouli and vetiver giving the dry-down more structure than the delicate cherry blossom and peach…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

Common questions

Straight answers from the data above.

Do Hana Hiraku and Brainwashing smell similar?

Some overlap: a 45% scent match on Fragranxe. Both share rose, floral and citrus accords. Common notes include Jasmine, Lemon, Rose and Ylang Ylang.

Is Hana Hiraku or Brainwashing better for summer or winter?

Hana Hiraku suits daytime wear. Based on community season votes.

What are the notes in Hana Hiraku and Brainwashing?

Hana Hiraku has top notes of Jasmine and Lemon, heart notes of Rose, Ylang Ylang and Lavender, a base of Vetiver and Patchouli. Brainwashing has top notes of Bergamot, Geranium and Lemon, heart notes of Cherry Blossom, Peach Blossom, Ylang Ylang and Jasmine, a base of Patchouli, Vetiver, Amber and Musk.