Fragrance comparison

Hello Kitty London vs LIVE NOW Inspired by Shanghai

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 7 Nov 2026 13 ratings analysed

Hello Kitty London

Marks & Spencer

4.449 votes

Rank #36,379 VanillaCitrus

Full profile Similar & dupes

40%scent match

Some overlap

LIVE NOW Inspired by Shanghai

Mojo

4.254 votes

Rank #45,708 FloralCitrus

Full profile Similar & dupes

Quick verdict

Which one should you pick?

No clear winner: the 2 categories split 1–1.

Hello Kitty London
Choose it for a vanilla and citrus character. Wins on fragranxe ranking. Best in spring, daytime wear.
LIVE NOW Inspired by Shanghai
Choose it for a floral and citrus character. Wins on sillage & projection. Best in spring, daytime wear.

Hello Kitty London1/2

LIVE NOW Inspired by Shanghai1/2

Ratings & consensus: Not scored
Community sentiment: Not scored
Longevity: Not scored
Sillage & projection: LIVE NOW Inspired by Shanghai
Value for money: Not scored
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: Hello Kitty London

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

Hello Kitty LondonMarks & Spencer

LIVE NOW Inspired by ShanghaiMojo

Winner

Ratings & consensus

Average rating and ownership split

4.44/ 5 · 9 votes

Have 8%Had 8%Want 83%

4.25/ 5 · 4 votes

Have 7%Had 20%Want 73%

Category winnerNot enough dataRating weighted by vote count

Community sentiment

How voters split from love to hate

44%Love

56%Like

0%Ok

0%Dislike

0%Hate

9 votes · too few to score

25%Love

75%Like

0%Ok

0%Dislike

0%Hate

4 votes · too few to score

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity55

〰 Sillage42

♥ Love / hate86

⏱ LongevityN/A

〰 Sillage75

♥ Love / hate81

Category winners

LongevityNo data

SillageLIVE NOW Inspired by Shanghai

Value for money

How fairly priced voters find it

¤ Price valueN/A

Category winnerNot enough dataBest value score

Main accords

Strength of each scent family · outlined = shared by both

vanilla100%

citrus83%

sweet65%

fruity48%

powdery30%

floral100%

citrus83%

fresh65%

vanilla48%

fruity30%

Scent match40%Some overlap · both citrus, vanilla and fruity

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Notes

VanilleOrangeRed Apple

No top / heart / base split published

Top

FreesiaGrapefruitRed Apple

Heart

LotusPeonyPlum

Base

SandalwoodTonka BeanVanille

InformationalShared notesVanille and Red Apple. Durations are only published for Hello Kitty London, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring100

Summer100

Fall33

Winter33

Day100

Night20

Spring100

Summer100

Fall50

Winter0

Day100

Night–

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Men0

Unisex0

Women100

Not enough votes yet

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#36,379

PerfumerNot listed

Launched—

Reviews3

Overall rank#45,708

PerfumerNot listed

Launched—

Reviews1

Category winnerHello Kitty LondonHigher overall rank

In a nutshell

Description & review snapshot

Hello Kitty London by Marks & Spencer is a cheerful floral fruity fragrance built around crisp fruit and sweet warmth. Released in 2010 as a 50 ml eau de toilette, it opens with a zesty splash of orange paired with the refreshing crunch of red apple. As the bright citrus sparkle settles, creamy vanilla rises to give t…

Reviews →

Mojo LIVE NOW Inspired by Shanghai opens with a sparkling burst of crisp red apple and tart pink grapefruit, quickly rounded out by dewy freesia petals. As the initial citrus sparkle settles, an airy blend of lotus and peony emerges alongside dark, juicy plum that keeps the floral heart sweet and modern. The dry-down …

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

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Common questions

Straight answers from the data above.

Which is better, Hello Kitty London or LIVE NOW Inspired by Shanghai?

No clear winner: the 2 categories split 1–1. Hello Kitty London is rated 4.44/5 from 9 votes; LIVE NOW Inspired by Shanghai is rated 4.25/5 from 4 votes. Choose Hello Kitty London for a vanilla and citrus character. Wins on fragranxe ranking. Best in spring, daytime wear. Choose LIVE NOW Inspired by Shanghai for a floral and citrus character. Wins on sillage & projection. Best in spring, daytime wear.

Which projects more, Hello Kitty London or LIVE NOW Inspired by Shanghai?

LIVE NOW Inspired by Shanghai projects furthest (LIVE NOW Inspired by Shanghai 75/100, Hello Kitty London 42/100), based on community performance votes.

Do Hello Kitty London and LIVE NOW Inspired by Shanghai smell similar?

Some overlap: a 40% scent match on Fragranxe. Both share citrus, vanilla and fruity accords. Common notes include Vanille and Red Apple.

Is Hello Kitty London or LIVE NOW Inspired by Shanghai better for summer or winter?

Hello Kitty London suits daytime wear; LIVE NOW Inspired by Shanghai suits daytime wear. Based on community season votes.

What are the notes in Hello Kitty London and LIVE NOW Inspired by Shanghai?

Hello Kitty London features Vanille, Orange and Red Apple. LIVE NOW Inspired by Shanghai has top notes of Freesia, Grapefruit and Red Apple, heart notes of Lotus, Peony and Plum, a base of Sandalwood, Tonka Bean and Vanille.