Fragrance comparison

Hub vs Reaction

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 15 Nov 2026 981 ratings analysed

2 wins

Hub

Agustin Davila

3.502 votes

Rank #64,902 AromaticAquatic

Full profile Similar & dupes

44%scent match

Some overlap

Reaction

Kenneth Cole

4.07979 votes

Rank #28,714 OzonicAquatic

Full profile Similar & dupes

Quick verdict

Which one should you pick?

Hub takes 2 of 3 categories.

Hub
Choose it for a aromatic and aquatic character. Wins on longevity and sillage & projection.
Reaction
Choose it for a ozonic and aquatic character. Wins on fragranxe ranking. Best in spring.

Hub2/3

Reaction1/3

Ratings & consensus: Not scored
Community sentiment: Not scored
Longevity: Hub
Sillage & projection: Hub
Value for money: Not scored
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: Reaction

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

HubAgustin Davila

ReactionKenneth Cole

Winner

Ratings & consensus

Average rating and ownership split

3.50/ 5 · 2 votes

Have 11%Had 11%Want 78%

4.07/ 5 · 979 votes

Have 62%Had 38%Want 0%

Category winnerNot enough dataRating weighted by vote count

Community sentiment

How voters split from love to hate

50%Love

0%Like

0%Ok

50%Dislike

0%Hate

2 votes · too few to score

33%Love

52%Like

6%Ok

8%Dislike

1%Hate

979 votes

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity60

〰 Sillage75

♥ Love / hate63

⏱ Longevity52

〰 Sillage45

♥ Love / hate77

Category winners

LongevityHub

SillageHub

Value for money

How fairly priced voters find it

¤ Price valueN/A

¤ Price value72

Category winnerNot enough dataBest value score

Main accords

Strength of each scent family · outlined = shared by both

aromatic100%

aquatic92%

ozonic84%

fruity77%

fresh spicy69%

marine61%

ozonic100%

aquatic90%

fruity80%

fresh70%

citrus60%

green50%

Scent match44%Some overlap · both ozonic, aquatic and fruity

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top

BergamotBlack currant leafBasil

Heart

Sea NotesWatermelonRoseJasmineLily-of-the-ValleyGeraniumMagnoliaIris

Base

SandalwoodMuskAmberSweet Notes

Top

MelonWatermelonGreen AppleLemonLime

Heart

Lily-of-the-ValleyPatchouli

Base

MuskSandalwood

InformationalShared notesWatermelon, Lily-of-the-Valley, Sandalwood and Musk. Note durations are not published for these fragrances, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

No season votes yet

Spring100

Summer0

Fall0

Winter10

Day–

Night–

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Not enough votes yet

Men76

Unisex21

Women3

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#64,902

PerfumerNejla Barbir

Launched—

Reviews1

Overall rank#28,714

PerfumerFrank Voelkl

Launched—

Reviews0

Category winnerReactionHigher overall rank

In a nutshell

Description & review snapshot

Hub opens with a breezy mix of bergamot, basil and black currant leaf, then moves into a watery fruity floral heart with sea notes, watermelon, green apple and soft rose. It reads fresh, aromatic and lightly sweet, with musk, amber and sandalwood giving it a smoother finish. This looks best suited to someone who enjoy…

Reviews →

Reaction by Kenneth Cole is a Citrus Aromatic fragrance for men. Reaction was launched in 2004. The nose behind this fragrance is Frank Voelkl. Top notes are Melon, Watermelon, Green Apple, Lemon and Lime; middle notes are Lily-of-the-Valley and Patchouli; base notes are Musk and Sandalwood.

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

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Common questions

Straight answers from the data above.

Which is better, Hub or Reaction?

Hub takes 2 of 3 categories. Hub is rated 3.50/5 from 2 votes; Reaction is rated 4.07/5 from 979 votes. Choose Hub for a aromatic and aquatic character. Wins on longevity and sillage & projection. Choose Reaction for a ozonic and aquatic character. Wins on fragranxe ranking. Best in spring.

Which lasts longer, Hub or Reaction?

Hub lasts longest (Hub 60/100, Reaction 52/100), based on community performance votes.

Which projects more, Hub or Reaction?

Hub projects furthest (Hub 75/100, Reaction 45/100), based on community performance votes.

Do Hub and Reaction smell similar?

Some overlap: a 44% scent match on Fragranxe. Both share ozonic, aquatic and fruity accords. Common notes include Watermelon, Lily-of-the-Valley, Sandalwood and Musk.

What are the notes in Hub and Reaction?

Hub has top notes of Bergamot, Black currant leaf and Basil, heart notes of Sea Notes, Watermelon, Rose and Jasmine, a base of Sandalwood, Musk, Amber and Sweet Notes. Reaction has top notes of Melon, Watermelon, Green Apple and Lemon, heart notes of Lily-of-the-Valley and Patchouli, a base of Musk and Sandalwood.