Fragrance comparison

Hugs & Kisses vs Twice

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 14 Oct 2026 972 ratings analysed

Hugs & Kisses

Judith Williams

3.2133 votes

Rank #18,514 FruityTropical

Full profile Similar & dupes

40%scent match

Some overlap

3 wins

Twice

Iceberg

3.62939 votes

Rank #8,601 FloralWhite Floral

Full profile Similar & dupes

Quick verdict

Which one should you pick?

Twice takes 3 of 5 categories.

Hugs & Kisses
Choose it for a fruity and tropical character. Wins on longevity and sillage & projection. Best in summer, daytime wear.
Twice
Choose it for a floral and white floral character. Wins on ratings & consensus, value for money and fragranxe ranking. Best in spring, daytime wear.

Hugs & Kisses2/5

Twice3/5

Ratings & consensus: Twice
Community sentiment: Not scored
Longevity: Hugs & Kisses
Sillage & projection: Hugs & Kisses
Value for money: Twice
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: Twice

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

Hugs & KissesJudith Williams

TwiceIceberg

Winner

Ratings & consensus

Average rating and ownership split

3.21/ 5 · 33 votes

Have 32%Had 29%Want 39%

3.62/ 5 · 939 votes

Have 30%Had 70%Want 0%

Category winnerTwiceRating weighted by vote count

Community sentiment

How voters split from love to hate

8%Love

42%Like

8%Ok

42%Dislike

0%Hate

12 votes · too few to score

17%Love

53%Like

5%Ok

23%Dislike

2%Hate

939 votes

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity66

〰 Sillage61

♥ Love / hate62

⏱ Longevity62

〰 Sillage57

♥ Love / hate65

Category winners

LongevityHugs & Kisses

SillageHugs & Kisses

Value for money

How fairly priced voters find it

¤ Price value50

¤ Price value72

Category winnerTwiceBest value score

Main accords

Strength of each scent family · outlined = shared by both

fruity100%

tropical90%

sweet80%

fresh70%

white floral60%

floral50%

floral100%

white floral92%

fresh84%

powdery77%

aldehydic69%

woody61%

Scent match40%Some overlap · both fresh, white floral and floral

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top

PineappleLitchiPassionfruit

Heart

JasmineRoseLily-of-the-ValleyViolet

Base

PeachHoneyOrris Root

Top15-30 mins

AldehydesFreesiaLily-of-the-ValleyPeachBergamot

Heart2-4 hrs

CyclamenGardeniaVioletJasmineOrris RootRoseOrchid

Base6-8+ hrs

MuskHoneySandalwoodCedarAmber

InformationalShared notesJasmine, Rose, Lily-of-the-Valley and Violet. Durations are only published for Twice, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring50

Summer100

Fall0

Winter0

Day100

Night–

Spring100

Summer0

Fall0

Winter38

Day100

Night31

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Men0

Unisex0

Women100

Men2

Unisex20

Women78

Casual 42%Work 36%Date 13%Party 9%

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#18,514

PerfumerPierre Bourdon

Launched—

Reviews10

Overall rank#8,601

PerfumerNot listed

Launched—

Reviews42

Category winnerTwiceHigher overall rank

In a nutshell

Description & review snapshot

Hugs & Kisses by Judith Williams is a fruity floral blend for women, anchored by tropical pineapple and litchi. It settles into a warm, honey-drenched peach base that feels grounded yet bright. Perfect for spring daytime wear, this fragrance offers a approachable, classic profile that works well for office environment…

Reviews →

Iceberg Twice is a brisk, unapologetically clean floral fragrance built around crisp aldehydes, dewy freesia, and velvety peach. It launched in 1995. The opening hits like an icy splash of cold spring water. You get a sharp, soapy punch in the first three minutes, which can startle you if you expect a gentle sugary fr…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

Common questions

Straight answers from the data above.

Which is better, Hugs & Kisses or Twice?

Twice takes 3 of 5 categories. Hugs & Kisses is rated 3.21/5 from 33 votes; Twice is rated 3.62/5 from 939 votes. Choose Hugs & Kisses for a fruity and tropical character. Wins on longevity and sillage & projection. Best in summer, daytime wear. Choose Twice for a floral and white floral character. Wins on ratings & consensus, value for money and fragranxe ranking. Best in spring, daytime wear.

Which lasts longer, Hugs & Kisses or Twice?

Hugs & Kisses lasts longest (Hugs & Kisses 66/100, Twice 62/100), based on community performance votes.

Which projects more, Hugs & Kisses or Twice?

Hugs & Kisses projects furthest (Hugs & Kisses 61/100, Twice 57/100), based on community performance votes.

Do Hugs & Kisses and Twice smell similar?

Some overlap: a 40% scent match on Fragranxe. Both share fresh, white floral and floral accords. Common notes include Jasmine, Rose, Lily-of-the-Valley and Violet.

Is Hugs & Kisses or Twice better for summer or winter?

Hugs & Kisses suits daytime wear; Twice suits daytime wear. Based on community season votes.

What are the notes in Hugs & Kisses and Twice?

Hugs & Kisses has top notes of Pineapple, Litchi and Passionfruit, heart notes of Jasmine, Rose, Lily-of-the-Valley and Violet, a base of Peach, Honey and Orris Root. Twice has top notes of Aldehydes, Freesia, Lily-of-the-Valley and Peach, heart notes of Cyclamen, Gardenia, Violet and Jasmine, a base of Musk, Honey, Sandalwood and Cedar.