Fragrance comparison

Imperia by Rowan Row vs Moore

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 12 Oct 2026 30 ratings analysed

1 wins

Imperia by Rowan Row

Memoize London

4.4529 votes

Rank #17,605 AromaticGreen

Full profile Similar & dupes

11%scent match

Clearly different

Moore

Papillon

1.001 votes

Rank #73,100 AmberWarm Spicy

Full profile Similar & dupes

Quick verdict

Which one should you pick?

Imperia by Rowan Row takes 1 of 1 categories.

Imperia by Rowan Row
Choose it for a aromatic and green character. Wins on fragranxe ranking. Best in spring, daytime wear.
Moore
Choose it for a amber and warm spicy character.

Imperia by Rowan Row1/1

Moore0/1

Ratings & consensus: Not scored
Community sentiment: Not scored
Longevity: Not scored
Sillage & projection: Not scored
Value for money: Not scored
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: Imperia by Rowan Row

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

Imperia by Rowan RowMemoize London

MoorePapillon

Winner

Ratings & consensus

Average rating and ownership split

4.45/ 5 · 29 votes

Have 31%Had 18%Want 51%

1.00/ 5 · 1 votes

Have 0%Had 0%Want 100%

Category winnerNot enough dataRating weighted by vote count

Community sentiment

How voters split from love to hate

55%Love

34%Like

10%Ok

0%Dislike

0%Hate

29 votes

0%Love

0%Like

0%Ok

0%Dislike

100%Hate

1 vote · too few to score

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity64

〰 Sillage54

♥ Love / hate86

⏱ LongevityN/A

〰 SillageN/A

♥ Love / hate0

Category winners

LongevityNo data

SillageNo data

Value for money

How fairly priced voters find it

¤ Price value35

¤ Price valueN/A

Category winnerNot enough dataBest value score

Main accords

Strength of each scent family

aromatic100%

green92%

citrus84%

lavender77%

fresh spicy69%

mossy61%

amber100%

warm spicy83%

woody65%

animalic48%

powdery30%

Scent match11%Clearly different

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top

CitrusesLemonGreen Notes

Heart

LavenderMintClary Sage

Base

MossAmberLeatherWoodsy NotesMusk

Top15-30 mins

Spicy NotesCitruses

Heart2-4 hrs

AmberWoody NotesFloral bouquet

Base6-8+ hrs

MuskMoss

InformationalShared notesCitruses, Moss, Amber and Musk. Durations are only published for Moore, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring100

Summer80

Fall47

Winter20

Day100

Night8

Spring–

Summer–

Fall–

Winter–

Day44

Night100

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Men70

Unisex30

Women0

Not enough votes yet

Date 36%Party 25%Casual 22%Work 17%

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#17,605

PerfumerNot listed

Launched—

Reviews5

Overall rank#73,100

PerfumerNot listed

Launched—

Reviews0

Category winnerImperia by Rowan RowHigher overall rank

In a nutshell

Description & review snapshot

Imperia by Rowan Row opens with a crisp burst of tart lemon, crushed green notes, and zesty citruses. As the initial brightness settles, cooling mint and aromatic lavender emerge alongside clary sage, giving the scent a clean barbershop structure. The base rests close to skin with earthy moss, soft amber, smooth leath…

Reviews →

Moore by Papillon is a warm, resin-heavy fragrance built around dry spices and deep golden resins. The first spray brings a sharp kick of mixed citruses and brisk spicy notes before calming into a rich heart of amber, cedar-like woody notes, and subtle abstract florals. It is direct and punchy. On skin, the drydown le…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

Common questions

Straight answers from the data above.

Which is better, Imperia by Rowan Row or Moore?

Imperia by Rowan Row takes 1 of 1 categories. Imperia by Rowan Row is rated 4.45/5 from 29 votes; Moore is rated 1.00/5 from 1 votes. Choose Imperia by Rowan Row for a aromatic and green character. Wins on fragranxe ranking. Best in spring, daytime wear. Choose Moore for a amber and warm spicy character.

Do Imperia by Rowan Row and Moore smell similar?

Clearly different: a 11% scent match on Fragranxe. They share few main accords. Common notes include Citruses, Moss, Amber and Musk.

Is Imperia by Rowan Row or Moore better for summer or winter?

Imperia by Rowan Row suits daytime wear; Moore suits evening wear. Based on community season votes.

What are the notes in Imperia by Rowan Row and Moore?

Imperia by Rowan Row has top notes of Citruses, Lemon and Green Notes, heart notes of Lavender, Mint and Clary Sage, a base of Moss, Amber, Leather and Woodsy Notes. Moore has top notes of Spicy Notes and Citruses, heart notes of Amber, Woody Notes and Floral bouquet, a base of Musk and Moss.