Fragrance comparison

Indigo Love vs London

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 12 Oct 2026 9,901 ratings analysed

Indigo Love

Kimberly New York

3.9010 votes

Rank #38,223 CitrusWhite Floral

Full profile Similar & dupes

58%scent match

Closely related

4 wins

London

Burberry

3.989,891 votes

Rank #812 White FloralCitrus

Full profile Similar & dupes

Quick verdict

Which one should you pick?

London takes 4 of 5 categories.

Indigo Love
Choose it for a citrus and white floral character. Wins on value for money. Best in spring, daytime wear.
London
Choose it for a white floral and citrus character. Wins on ratings & consensus, longevity and sillage & projection. Best in spring.

Indigo Love1/5

London4/5

Ratings & consensus: London
Community sentiment: Not scored
Longevity: London
Sillage & projection: London
Value for money: Indigo Love
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: London

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

Indigo LoveKimberly New York

LondonBurberry

Winner

Ratings & consensus

Average rating and ownership split

3.90/ 5 · 10 votes

Have 26%Had 13%Want 61%

3.98/ 5 · 9,891 votes

Have 61%Had 39%Want 0%

Category winnerLondonRating weighted by vote count

Community sentiment

How voters split from love to hate

30%Love

50%Like

0%Ok

20%Dislike

0%Hate

10 votes · too few to score

35%Love

46%Like

6%Ok

13%Dislike

1%Hate

8,626 votes

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity40

〰 Sillage50

♥ Love / hate73

⏱ Longevity70

〰 Sillage62

♥ Love / hate76

Category winners

LongevityLondon

SillageLondon

Value for money

How fairly priced voters find it

¤ Price value75

¤ Price value69

Category winnerIndigo LoveBest value score

Main accords

Strength of each scent family · outlined = shared by both

citrus100%

white floral86%

fruity72%

sweet58%

yellow floral44%

woody30%

white floral100%

citrus86%

fruity72%

floral58%

rose44%

sweet30%

Scent match58%Closely related · both citrus, white floral and fruity

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top

Tangerine

Heart

Honeysuckle

Base

Cedar

Top

HoneysuckleTangerineRose

Heart

JasmineTiare FlowerPeonyClementine

Base

MuskSandalwoodPatchouli

InformationalShared notesTangerine and Honeysuckle. Note durations are not published for these fragrances, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring100

Summer67

Fall33

Winter33

Day100

Night50

Spring100

Summer0

Fall0

Winter84

Day–

Night–

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Men0

Unisex50

Women50

Men1

Unisex7

Women92

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#38,223

PerfumerNot listed

Launched—

Reviews3

Overall rank#812

PerfumerDominique Ropion, Jean-Marc Chaillan

Launched—

Reviews526

Category winnerLondonHigher overall rank

In a nutshell

Description & review snapshot

Indigo Love is a bright, sweet floral built around juicy tangerine, honeysuckle nectar, and a light cedar base. Reviewers describe it as playful and easy to enjoy, with a candy-like orange opening that can suggest bubblegum or fresh flower syrup on skin. Its main drawback is wear time. Several impressions point to a s…

Reviews →

Burberry London opens with a burst of crisp tangerine, sweet honeysuckle, and fresh English rose. As the bright citrus settles, the heart brings forward rich jasmine, plush peony, and creamy tiare flower. A base of sandalwood, clean musk, and earthy patchouli anchors the bright white florals in soft warmth. Created by…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

Common questions

Straight answers from the data above.

Which is better, Indigo Love or London?

London takes 4 of 5 categories. Indigo Love is rated 3.90/5 from 10 votes; London is rated 3.98/5 from 9,891 votes. Choose Indigo Love for a citrus and white floral character. Wins on value for money. Best in spring, daytime wear. Choose London for a white floral and citrus character. Wins on ratings & consensus, longevity and sillage & projection. Best in spring.

Which lasts longer, Indigo Love or London?

London lasts longest (London 70/100, Indigo Love 40/100), based on community performance votes.

Which projects more, Indigo Love or London?

London projects furthest (London 62/100, Indigo Love 50/100), based on community performance votes.

Do Indigo Love and London smell similar?

Closely related: a 58% scent match on Fragranxe. Both share citrus, white floral and fruity accords. Common notes include Tangerine and Honeysuckle.

Is Indigo Love or London better for summer or winter?

Indigo Love suits daytime wear. Based on community season votes.

What are the notes in Indigo Love and London?

Indigo Love has top notes of Tangerine, heart notes of Honeysuckle, a base of Cedar. London has top notes of Honeysuckle, Tangerine and Rose, heart notes of Jasmine, Tiare Flower, Peony and Clementine, a base of Musk, Sandalwood and Patchouli.