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FRAGRANXE
Fragrance comparison

It Factor vs Lattitude Ultra

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 98 ratings analysed
Clearly different
Quick verdict

Which one should you pick?

Lattitude Ultra takes 5 of 8 categories.

  • It Factor

    Choose it for a vanilla and warm spicy character. Wins on longevity, sillage & projection and note pyramid duration. Best in fall, daytime wear.

  • Lattitude Ultra

    Choose it for a citrus and aromatic character. Wins on ratings & consensus, community sentiment and value for money. Best in summer, daytime wear.

It Factor3/8
Lattitude Ultra5/8
Ratings & consensus
Lattitude Ultra
Community sentiment
Lattitude Ultra
Longevity
It Factor
Sillage & projection
It Factor
Value for money
Lattitude Ultra
Versatility
Lattitude Ultra
Note pyramid (duration)
It Factor
Fragranxe ranking
Lattitude Ultra

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance
It FactorDossier
Lattitude UltraHinode
Winner

Ratings & consensus

Average rating and ownership split
4.02/ 5 · 55 votes
Have 46%Had 4%Want 50%
4.09/ 5 · 43 votes
Have 44%Had 9%Want 48%
Category winnerLattitude UltraRating weighted by vote count

Community sentiment

How voters split from love to hate
40%Love
35%Like
13%Ok
13%Dislike
0%Hate

55 votes

42%Love
33%Like
21%Ok
2%Dislike
2%Hate

43 votes

Category winnerLattitude UltraMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores
⏱ Longevity64
〰 Sillage54
♥ Love / hate75
⏱ Longevity57
〰 Sillage46
♥ Love / hate77
Category winners

LongevityIt Factor

SillageIt Factor

Value for money

How fairly priced voters find it
¤ Price value74
¤ Price value81
Category winnerLattitude UltraBest value score

Main accords

Strength of each scent family · outlined = shared by both
vanilla100%
warm spicy92%
powdery84%
sweet77%
amber69%
woody61%
citrus100%
aromatic92%
woody84%
green77%
fresh spicy69%
violet61%
Scent match18%Clearly different · both woody

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared
Top15-30 mins
CardamomGinger
Heart2-3 hrs
IncenseVioletMusk
Base6-8 hrs
Tonka BeanVanillaBrown sugarSandalwood
Top20-30 mins
GrapefruitGreen NotesBergamotCardamom
Heart2-4 hrs
VioletLavenderSage
Base5-7 hrs
IncenseGaiac WoodVetiverSandalwood
Category winnerIt FactorLongest dry-down: 6-8 hrs

Seasons & time of day

Relative to each fragrance's best season
Spring24
Summer17
Fall100
Winter83
Day100
Night89
Spring82
Summer100
Fall41
Winter18
Day100
Night13
Category winnerLattitude UltraMost year-round

Who wears it

Gender appeal votes
Men9
Unisex34
Women57
Men83
Unisex18
Women0
InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#33,187

PerfumerNot listed

Launched—

Reviews0

Overall rank#32,588

PerfumerNot listed

Launched—

Reviews0

Category winnerLattitude UltraHigher overall rank

In a nutshell

Description & review snapshot

Opens with a lively spark of crushed cardamom pods and freshly grated ginger that cuts through the air like a warm mug of spiced chai. As the opening heat settles, a gentle layer of smoky incense mingles with powdery violet and clean musk, softening the initial zing. The real comfort lands in the base, where carameliz…

Reviews →

Lattitude Ultra by Hinode greets you with an invigorating blast of ruby grapefruit, sparkling bergamot, and crisp green notes, backed by an aromatic pinch of cardamom. As the bright citrus sparkle mellows on warm skin, a clean heart of French lavender, herbal sage, and dewy violet leaf emerges, creating the sensation …

Reviews →
InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

Recent comparisons

Head-to-head activity from live history

Common questions

Straight answers from the data above.

Which is better, It Factor or Lattitude Ultra?

Lattitude Ultra takes 5 of 8 categories. It Factor is rated 4.02/5 from 55 votes; Lattitude Ultra is rated 4.09/5 from 43 votes. Choose It Factor for a vanilla and warm spicy character. Wins on longevity, sillage & projection and note pyramid duration. Best in fall, daytime wear. Choose Lattitude Ultra for a citrus and aromatic character. Wins on ratings & consensus, community sentiment and value for money. Best in summer, daytime wear.

Which lasts longer, It Factor or Lattitude Ultra?

It Factor lasts longest (It Factor 64/100, Lattitude Ultra 57/100), based on community performance votes.

Which projects more, It Factor or Lattitude Ultra?

It Factor projects furthest (It Factor 54/100, Lattitude Ultra 46/100), based on community performance votes.

Do It Factor and Lattitude Ultra smell similar?

Clearly different: a 18% scent match on Fragranxe. Both share woody accords. Common notes include Cardamom, Incense, Violet and Sandalwood.

Is It Factor or Lattitude Ultra better for summer or winter?

For summer, Lattitude Ultra is the stronger pick. For winter, It Factor is the stronger pick. It Factor suits daytime wear; Lattitude Ultra suits daytime wear. Based on community season votes.

What are the notes in It Factor and Lattitude Ultra?

It Factor has top notes of Cardamom and Ginger, heart notes of Incense, Violet and Musk, a base of Tonka Bean, Vanilla, Brown sugar and Sandalwood. Lattitude Ultra has top notes of Grapefruit, Green Notes, Bergamot and Cardamom, heart notes of Violet, Lavender and Sage, a base of Incense, Gaiac Wood, Vetiver and Sandalwood.

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