Fragrance comparison

Kings & Queens Ethos vs Private Red

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 9 Oct 2026 66 ratings analysed

6 wins

Kings & Queens Ethos

Amaran

4.3225 votes

Rank #10,159 AromaticGreen

Full profile Similar & dupes

46%scent match

Some overlap

Private Red

Saint Hilaire · 2018

3.7341 votes

Rank #32,339 FruityAromatic

Full profile Similar & dupes

Quick verdict

Which one should you pick?

Kings & Queens Ethos takes 6 of 7 categories.

Kings & Queens Ethos
Choose it for a aromatic and green character. Wins on ratings & consensus, community sentiment and longevity. Best in fall, evening wear.
Private Red
Choose it for a fruity and aromatic character. Wins on value for money. Best in spring, daytime wear.

Kings & Queens Ethos6/7

Private Red1/7

Ratings & consensus: Kings & Queens Ethos
Community sentiment: Kings & Queens Ethos
Longevity: Kings & Queens Ethos
Sillage & projection: Kings & Queens Ethos
Value for money: Private Red
Versatility: Kings & Queens Ethos
Note pyramid (duration): Not scored
Fragranxe ranking: Kings & Queens Ethos

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

Kings & Queens EthosAmaran

Private RedSaint Hilaire

Winner

Ratings & consensus

Average rating and ownership split

4.32/ 5 · 25 votes

Have 37%Had 8%Want 55%

3.73/ 5 · 41 votes

Have 69%Had 12%Want 19%

Category winnerKings & Queens EthosRating weighted by vote count

Community sentiment

How voters split from love to hate

68%Love

12%Like

8%Ok

8%Dislike

4%Hate

25 votes

12%Love

59%Like

22%Ok

5%Dislike

2%Hate

41 votes

Category winnerKings & Queens EthosMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity80

〰 Sillage79

♥ Love / hate83

⏱ Longevity58

〰 Sillage52

♥ Love / hate68

Category winners

LongevityKings & Queens Ethos

SillageKings & Queens Ethos

Value for money

How fairly priced voters find it

¤ Price value80

¤ Price value85

Category winnerPrivate RedBest value score

Main accords

Strength of each scent family · outlined = shared by both

aromatic100%

green92%

fresh spicy84%

vanilla77%

woody69%

fruity61%

fruity100%

aromatic91%

fresh83%

marine74%

citrus65%

green56%

Scent match46%Some overlap · both aromatic, fruity and green

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top

Green AppleMintLemon

Heart

Tonka BeanGeranium

Base

VanillaCedarOakmossVetiver

Top

Lemon

Heart

Green AppleSea Notes

Base

AmberTonka BeanVetiver

InformationalShared notesGreen Apple, Lemon, Tonka Bean and Vetiver. Note durations are not published for these fragrances, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring96

Summer78

Fall100

Winter96

Day91

Night100

Spring100

Summer60

Fall60

Winter32

Day100

Night55

Category winnerKings & Queens EthosMost year-round

Who wears it

Gender appeal votes

Men94

Unisex0

Women6

Men82

Unisex6

Women12

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#10,159

PerfumerNot listed

Launched—

Reviews8

Overall rank#32,339

PerfumerNot listed

Launched2018

Reviews0

Category winnerKings & Queens EthosHigher overall rank

In a nutshell

Description & review snapshot

Kings & Queens Ethos by Amaran is a Aromatic Fougere fragrance for men. Kings & Queens Ethos was launched in 2021. Top notes are Green Apple, Mint and Lemon; middle notes are Tonka Bean and Geranium; base notes are Vanilla, Cedar, Oakmoss and Vetiver.

Reviews →

Saint Hilaire Private Red opens with a lively splash of juicy lemon and cold, crunchy green apple, smelling like a fresh fruit stand sitting right by the coastline. Within a few minutes, breezy marine notes roll in with a light salty touch, creating an airy heart that feels like a clean white cotton shirt dried in the…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

Common questions

Straight answers from the data above.

Which is better, Kings & Queens Ethos or Private Red?

Kings & Queens Ethos takes 6 of 7 categories. Kings & Queens Ethos is rated 4.32/5 from 25 votes; Private Red is rated 3.73/5 from 41 votes. Choose Kings & Queens Ethos for a aromatic and green character. Wins on ratings & consensus, community sentiment and longevity. Best in fall, evening wear. Choose Private Red for a fruity and aromatic character. Wins on value for money. Best in spring, daytime wear.

Which lasts longer, Kings & Queens Ethos or Private Red?

Kings & Queens Ethos lasts longest (Kings & Queens Ethos 80/100, Private Red 58/100), based on community performance votes.

Which projects more, Kings & Queens Ethos or Private Red?

Kings & Queens Ethos projects furthest (Kings & Queens Ethos 79/100, Private Red 52/100), based on community performance votes.

Do Kings & Queens Ethos and Private Red smell similar?

Some overlap: a 46% scent match on Fragranxe. Both share aromatic, fruity and green accords. Common notes include Green Apple, Lemon, Tonka Bean and Vetiver.

Is Kings & Queens Ethos or Private Red better for summer or winter?

For summer, Kings & Queens Ethos is the stronger pick. For winter, Kings & Queens Ethos is the stronger pick. Kings & Queens Ethos suits evening wear; Private Red suits daytime wear. Based on community season votes.

What are the notes in Kings & Queens Ethos and Private Red?

Kings & Queens Ethos has top notes of Green Apple, Mint and Lemon, heart notes of Tonka Bean and Geranium, a base of Vanilla, Cedar, Oakmoss and Vetiver. Private Red has top notes of Lemon, heart notes of Green Apple and Sea Notes, a base of Amber, Tonka Bean and Vetiver.