Fragrance comparison

London vs Serendipity

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 15 Nov 2026 204 ratings analysed

2 wins

London

Roja Dove

4.25200 votes

Rank #3,107 Warm SpicyAmber

Full profile Similar & dupes

61%scent match

Closely related

Serendipity

Adscenture

4.004 votes

Rank #61,116 Warm SpicyAmber

Full profile Similar & dupes

Quick verdict

Which one should you pick?

London takes 2 of 4 categories.

London
Choose it for a warm spicy and amber character. Wins on longevity and fragranxe ranking. Best in fall, evening wear.
Serendipity
Choose it for a warm spicy and amber character. Wins on value for money. Best in fall, daytime wear.

London2/4

Serendipity1/4

Ratings & consensus: Not scored
Community sentiment: Not scored
Longevity: London
Sillage & projection: Tie
Value for money: Serendipity
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: London

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

LondonRoja Dove

SerendipityAdscenture

Winner

Ratings & consensus

Average rating and ownership split

4.25/ 5 · 200 votes

Have 28%Had 9%Want 63%

4.00/ 5 · 4 votes

Have 19%Had 5%Want 77%

Category winnerNot enough dataRating weighted by vote count

Community sentiment

How voters split from love to hate

65%Love

23%Like

5%Ok

5%Dislike

4%Hate

110 votes

0%Love

100%Like

0%Ok

0%Dislike

0%Hate

4 votes · too few to score

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity81

〰 Sillage70

♥ Love / hate84

⏱ Longevity80

〰 Sillage70

♥ Love / hate75

Category winners

LongevityLondon

SillageTie

Value for money

How fairly priced voters find it

¤ Price value45

¤ Price value65

Category winnerSerendipityBest value score

Main accords

Strength of each scent family · outlined = shared by both

warm spicy100%

amber92%

aromatic84%

woody77%

balsamic69%

vanilla61%

warm spicy100%

amber86%

woody72%

citrus58%

aromatic44%

powdery30%

Scent match61%Closely related · both warm spicy, amber and woody

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top

LavenderSageBergamotOregano

Heart

LabdanumMay Rose

Base

BenzoinIncenseCypressCloveVanillaCardamomSandalwoodCoriander

Top

CardamomCitrusesBergamotLavender

Heart

SaffronCloveCedar

Base

AmberSandalwoodTonkaVanilla

InformationalShared notesLavender, Bergamot, Clove and Vanilla. Note durations are not published for these fragrances, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring29

Summer15

Fall100

Winter91

Day68

Night100

Spring50

Summer25

Fall100

Winter50

Day100

Night75

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Men52

Unisex40

Women8

Men80

Unisex20

Women0

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#3,107

PerfumerRoja Dove

Launched—

Reviews29

Overall rank#61,116

PerfumerNot listed

Launched—

Reviews0

Category winnerLondonHigher overall rank

In a nutshell

Description & review snapshot

Roja Dove London opens as a smooth, resin-rich amber with labdanum front and centre, then settles into a softer mix of herbs, spice, incense and gentle sweetness. It wears polished rather than loud. This suits someone who enjoys warm, refined amber fragrances with a leathery, slightly smoky edge. It makes the most sen…

Reviews →

Serendipity by Adscenture is a Oriental Spicy fragrance for women and men. Serendipity was launched in 2023. Top notes are Cardamom, Citruses, Bergamot and Lavender; middle notes are Saffron, Clove and Cedar; base notes are Amber, Sandalwood, Tonka and Vanilla.

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

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Common questions

Straight answers from the data above.

Which is better, London or Serendipity?

London takes 2 of 4 categories. London is rated 4.25/5 from 200 votes; Serendipity is rated 4.00/5 from 4 votes. Choose London for a warm spicy and amber character. Wins on longevity and fragranxe ranking. Best in fall, evening wear. Choose Serendipity for a warm spicy and amber character. Wins on value for money. Best in fall, daytime wear.

Which lasts longer, London or Serendipity?

They last about the same: London 81/100, Serendipity 80/100 for longevity in community votes.

Which projects more, London or Serendipity?

Projection is very close: London 70/100, Serendipity 70/100 for sillage.

Do London and Serendipity smell similar?

Closely related: a 61% scent match on Fragranxe. Both share warm spicy, amber and woody accords. Common notes include Lavender, Bergamot, Clove and Vanilla.

Is London or Serendipity better for summer or winter?

London suits evening wear; Serendipity suits daytime wear. Based on community season votes.

What are the notes in London and Serendipity?

London has top notes of Lavender, Sage, Bergamot and Oregano, heart notes of Labdanum and May Rose, a base of Benzoin, Incense, Cypress and Clove. Serendipity has top notes of Cardamom, Citruses, Bergamot and Lavender, heart notes of Saffron, Clove and Cedar, a base of Amber, Sandalwood, Tonka and Vanilla.