Fragrance comparison

Londoner SW1X vs Sweetbriar & Moss

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 30 Oct 2026 65 ratings analysed

3 wins

Londoner SW1X

Bex London

4.2417 votes

Rank #30,826 RoseWarm Spicy

Full profile Similar & dupes

36%scent match

Some overlap

Sweetbriar & Moss

Clean

4.2348 votes

Rank #39,919 WoodyEarthy

Full profile Similar & dupes

Quick verdict

Which one should you pick?

Londoner SW1X takes 3 of 4 categories.

Londoner SW1X
Choose it for a rose and warm spicy character. Wins on longevity, sillage & projection and fragranxe ranking. Best in fall, evening wear.
Sweetbriar & Moss
Choose it for a woody and earthy character. Wins on ratings & consensus. Best in spring, daytime wear.

Londoner SW1X3/4

Sweetbriar & Moss1/4

Ratings & consensus: Sweetbriar & Moss
Community sentiment: Not scored
Longevity: Londoner SW1X
Sillage & projection: Londoner SW1X
Value for money: Not scored
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: Londoner SW1X

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

Londoner SW1XBex London

Sweetbriar & MossClean

Winner

Ratings & consensus

Average rating and ownership split

4.24/ 5 · 17 votes

Have 43%Had 5%Want 52%

4.23/ 5 · 48 votes

Have 33%Had 11%Want 56%

Category winnerSweetbriar & MossRating weighted by vote count

Community sentiment

How voters split from love to hate

53%Love

29%Like

6%Ok

12%Dislike

0%Hate

17 votes · too few to score

50%Love

35%Like

4%Ok

8%Dislike

2%Hate

48 votes

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity83

〰 Sillage69

♥ Love / hate81

⏱ Longevity64

〰 Sillage48

♥ Love / hate81

Category winners

LongevityLondoner SW1X

SillageLondoner SW1X

Value for money

How fairly priced voters find it

¤ Price valueN/A

¤ Price value53

Category winnerNot enough dataBest value score

Main accords

Strength of each scent family · outlined = shared by both

rose100%

warm spicy92%

amber84%

oud77%

woody69%

fresh spicy61%

woody100%

earthy91%

mossy83%

amber74%

fresh spicy65%

floral56%

Scent match36%Some overlap · both woody, amber and fresh spicy

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top

RosePink PepperBasilLemonBergamotMandarin OrangeCloves

Heart

SaffronOlibanumLily-of-the-ValleyOsmanthusJasmine

Base

Agarwood (Oud)PatchouliAmberTonka BeanSandalwoodLeatherOakmossVetiver

Top30 to 60 minutes

Sichuan PepperMandarin OrangeLitchi

Heart2 to 4 hours

OlibanumFlowersRose de MaiJasmine

Base4 to 7 hours

OakmossVetiverCedarCashmere WoodAmber

InformationalShared notesMandarin Orange, Olibanum, Jasmine and Amber. Durations are only published for Sweetbriar & Moss, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring40

Summer20

Fall100

Winter60

Day67

Night100

Spring100

Summer85

Fall90

Winter30

Day100

Night30

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Men0

Unisex100

Women0

Men5

Unisex86

Women9

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#30,826

PerfumerFrançois Robert

Launched—

Reviews4

Overall rank#39,919

PerfumerNot listed

Launched—

Reviews0

Category winnerLondoner SW1XHigher overall rank

In a nutshell

Description & review snapshot

Londoner SW1X is a bold chypre floral that centers on a jammy, spice-dusted rose balanced by dark oud and leather. Launched in 2014, it offers a sophisticated profile for those who appreciate woody, spicy depth. Best suited for autumn evenings or crisp weather when you want a signature scent that lingers on the skin w…

Reviews →

Clean Sweetbriar & Moss offers a refreshing break from typical sweet florals by grounding bright garden blossoms in forest woods. The fragrance opens with juicy mandarin orange and sweet litchi, lifted by the lively tingling warmth of Sichuan pepper. As the crisp start settles, rose de mai and jasmine bloom alongside …

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

Common questions

Straight answers from the data above.

Which is better, Londoner SW1X or Sweetbriar & Moss?

Londoner SW1X takes 3 of 4 categories. Londoner SW1X is rated 4.24/5 from 17 votes; Sweetbriar & Moss is rated 4.23/5 from 48 votes. Choose Londoner SW1X for a rose and warm spicy character. Wins on longevity, sillage & projection and fragranxe ranking. Best in fall, evening wear. Choose Sweetbriar & Moss for a woody and earthy character. Wins on ratings & consensus. Best in spring, daytime wear.

Which lasts longer, Londoner SW1X or Sweetbriar & Moss?

Londoner SW1X lasts longest (Londoner SW1X 83/100, Sweetbriar & Moss 64/100), based on community performance votes.

Which projects more, Londoner SW1X or Sweetbriar & Moss?

Londoner SW1X projects furthest (Londoner SW1X 69/100, Sweetbriar & Moss 48/100), based on community performance votes.

Do Londoner SW1X and Sweetbriar & Moss smell similar?

Some overlap: a 36% scent match on Fragranxe. Both share woody, amber and fresh spicy accords. Common notes include Mandarin Orange, Olibanum, Jasmine and Amber.

Is Londoner SW1X or Sweetbriar & Moss better for summer or winter?

Londoner SW1X suits evening wear; Sweetbriar & Moss suits daytime wear. Based on community season votes.

What are the notes in Londoner SW1X and Sweetbriar & Moss?

Londoner SW1X has top notes of Rose, Pink Pepper, Basil and Lemon, heart notes of Saffron, Olibanum, Lily-of-the-Valley and Osmanthus, a base of Agarwood (Oud), Patchouli, Amber and Tonka Bean. Sweetbriar & Moss has top notes of Sichuan Pepper, Mandarin Orange and Litchi, heart notes of Olibanum, Flowers, Rose de Mai and Jasmine, a base of Oakmoss, Vetiver, Cedar and Cashmere Wood.