Fragrance comparison

Mmmm... vs Van Cleef 2025

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 15 Nov 2026 5,691 ratings analysed

3 wins

Mmmm...

Juliette Has A Gun

3.655,682 votes

Rank #3,829 PowderySweet

Full profile Similar & dupes

64%scent match

Closely related

Van Cleef 2025

Van Cleef & Arpels

2.009 votes

Rank #75,097 VanillaSweet

Full profile Similar & dupes

Quick verdict

Which one should you pick?

Mmmm... takes 3 of 4 categories.

Mmmm...
Choose it for a powdery and sweet character. Wins on longevity, sillage & projection and fragranxe ranking. Best in winter.
Van Cleef 2025
Choose it for a vanilla and sweet character. Wins on value for money. Best in fall, evening wear.

Mmmm...3/4

Van Cleef 20251/4

Ratings & consensus: Not scored
Community sentiment: Not scored
Longevity: Mmmm...
Sillage & projection: Mmmm...
Value for money: Van Cleef 2025
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: Mmmm...

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

Mmmm...Juliette Has A Gun

Van Cleef 2025Van Cleef & Arpels

Winner

Ratings & consensus

Average rating and ownership split

3.65/ 5 · 5,682 votes

Have 72%Had 28%Want 0%

2.00/ 5 · 9 votes

Have 2%Had 0%Want 98%

Category winnerNot enough dataRating weighted by vote count

Community sentiment

How voters split from love to hate

28%Love

37%Like

14%Ok

17%Dislike

3%Hate

5,165 votes

22%Love

0%Like

0%Ok

11%Dislike

67%Hate

9 votes · too few to score

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity63

〰 Sillage56

♥ Love / hate68

⏱ Longevity38

〰 Sillage36

♥ Love / hate25

Category winners

LongevityMmmm...

SillageMmmm...

Value for money

How fairly priced voters find it

¤ Price value47

¤ Price value81

Category winnerVan Cleef 2025Best value score

Main accords

Strength of each scent family · outlined = shared by both

powdery100%

sweet92%

vanilla84%

white floral77%

fruity69%

caramel61%

vanilla100%

sweet92%

fruity84%

white floral77%

rose69%

powdery61%

Scent match64%Closely related · both sweet, vanilla and powdery

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top

RaspberryGeraniumNeroli

Heart

TuberoseIrisJasmine SambacOrange Blossom

Base

VanillaCaramelSandalwoodHeliotropeWhite MuskPatchouli

Top15-30 mins

RaspberryNeroliGalbanumBergamot

Heart2-3 hrs

JasmineRoseGeraniumOrange Blossom

Base5-7 hrs

VanillaMuskTonka BeanCedarSandalwood

InformationalShared notesRaspberry, Geranium, Neroli and Orange Blossom. Durations are only published for Van Cleef 2025, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring83

Summer0

Fall0

Winter100

Day–

Night–

Spring29

Summer0

Fall100

Winter86

Day25

Night100

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Men1

Unisex7

Women92

Men63

Unisex0

Women38

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#3,829

PerfumerNot listed

Launched—

Reviews376

Overall rank#75,097

PerfumerNot listed

Launched—

Reviews0

Category winnerMmmm...Higher overall rank

In a nutshell

Description & review snapshot

Mmmm... by Juliette Has A Gun creates a soft, gourmand cloud anchored by prominent raspberry and warm vanilla. Launched in 2016, this unisex scent balances fruity top notes with a floral heart of tuberose and iris. It performs best during cooler autumn days or casual indoor settings, offering a cozy, intimate experien…

Reviews →

Van Cleef 2025 by Van Cleef & Arpels opens with an upbeat burst of tart raspberry and bright neroli, quickly sharpened by green galbanum and bergamot. As the initial fruitiness settles on skin, a bouquet of jasmine, orange blossom, and powdery rose takes center stage, creating a sweet and pillowy floral heart. The dry…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

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Common questions

Straight answers from the data above.

Which is better, Mmmm... or Van Cleef 2025?

Mmmm... takes 3 of 4 categories. Mmmm... is rated 3.65/5 from 5,682 votes; Van Cleef 2025 is rated 2.00/5 from 9 votes. Choose Mmmm... for a powdery and sweet character. Wins on longevity, sillage & projection and fragranxe ranking. Best in winter. Choose Van Cleef 2025 for a vanilla and sweet character. Wins on value for money. Best in fall, evening wear.

Which lasts longer, Mmmm... or Van Cleef 2025?

Mmmm... lasts longest (Mmmm... 63/100, Van Cleef 2025 38/100), based on community performance votes.

Which projects more, Mmmm... or Van Cleef 2025?

Mmmm... projects furthest (Mmmm... 56/100, Van Cleef 2025 36/100), based on community performance votes.

Do Mmmm... and Van Cleef 2025 smell similar?

Closely related: a 64% scent match on Fragranxe. Both share sweet, vanilla and powdery accords. Common notes include Raspberry, Geranium, Neroli and Orange Blossom.

Is Mmmm... or Van Cleef 2025 better for summer or winter?

Van Cleef 2025 suits evening wear. Based on community season votes.

What are the notes in Mmmm... and Van Cleef 2025?

Mmmm... has top notes of Raspberry, Geranium and Neroli, heart notes of Tuberose, Iris, Jasmine Sambac and Orange Blossom, a base of Vanilla, Caramel, Sandalwood and Heliotrope. Van Cleef 2025 has top notes of Raspberry, Neroli, Galbanum and Bergamot, heart notes of Jasmine, Rose, Geranium and Orange Blossom, a base of Vanilla, Musk, Tonka Bean and Cedar.