Fragrance comparison

Morning vs Memory

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 12 Oct 2026 28 ratings analysed

Morning

Paolo Gigli

3.605 votes

Rank #61,980 FruityWhite Floral

Full profile Similar & dupes

58%scent match

Closely related

5 wins

Memory

Laverne

3.4323 votes

Rank #54,346 FruityWoody

Full profile Similar & dupes

Quick verdict

Which one should you pick?

Memory takes 5 of 5 categories.

Morning
Choose it for a fruity and white floral character. Best in spring, daytime wear.
Memory
Choose it for a fruity and woody character. Wins on longevity, sillage & projection and value for money. Best in spring, daytime wear.

Morning0/5

Memory5/5

Ratings & consensus: Not scored
Community sentiment: Not scored
Longevity: Memory
Sillage & projection: Memory
Value for money: Memory
Versatility: Not scored
Note pyramid (duration): Memory
Fragranxe ranking: Memory

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

MorningPaolo Gigli

MemoryLaverne

Winner

Ratings & consensus

Average rating and ownership split

3.60/ 5 · 5 votes

Have 14%Had 4%Want 82%

3.43/ 5 · 23 votes

Have 39%Had 8%Want 53%

Category winnerNot enough dataRating weighted by vote count

Community sentiment

How voters split from love to hate

40%Love

20%Like

0%Ok

40%Dislike

0%Hate

5 votes · too few to score

39%Love

22%Like

4%Ok

13%Dislike

22%Hate

23 votes · too few to score

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity55

〰 Sillage50

♥ Love / hate65

⏱ Longevity77

〰 Sillage68

♥ Love / hate61

Category winners

LongevityMemory

SillageMemory

Value for money

How fairly priced voters find it

¤ Price value50

¤ Price value85

Category winnerMemoryBest value score

Main accords

Strength of each scent family · outlined = shared by both

fruity100%

white floral92%

fresh84%

sweet77%

rose69%

green61%

fruity100%

woody92%

sweet84%

fresh77%

powdery69%

white floral61%

Scent match58%Closely related · both fruity, fresh and sweet

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top15-30 mins

ApplePlumPineappleBergamot

Heart2-4 hrs

RoseJasmineLily-of-the-Valley

Base6-8 hrs

VanillaAgarwood (Oud)Sandalwood

Top15-30 mins

AppleStrawberryPineapplePlumLime

Heart2-4 hrs

RoseIrisJasmineLily-of-the-Valley

Base6-9 hrs

White MuskCypriol Oil or NagarmothaCedarAmberSandalwoodPatchouli

Category winnerMemoryLongest dry-down: 6-9 hrs

Seasons & time of day

Relative to each fragrance's best season

Spring100

Summer33

Fall67

Winter33

Day100

Night44

Spring100

Summer75

Fall63

Winter75

Day100

Night50

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Men0

Unisex50

Women50

Work 36%Casual 33%Date 21%Party 10%

Men15

Unisex55

Women30

Casual 38%Work 27%Date 20%Party 16%

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#61,980

PerfumerNot listed

Launched—

Reviews0

Overall rank#54,346

PerfumerDominique Moellhausen

Launched—

Reviews0

Category winnerMemoryHigher overall rank

In a nutshell

Description & review snapshot

Paolo Gigli Morning opens with a crisp burst of tart green apple, sun-drenched bergamot, and sweet golden pineapple. That juicy punch softens quickly. Within twenty minutes, a velvety plum and fresh jasmine heart emerges to smooth out the initial citrus sharpness. As the scent settles against warm skin, creamy sandalw…

Reviews →

Memory by Laverne opens with an immediate splash of crisp apple, ripe strawberry, and tart lime that feels like pouring chilled fruit punch over crushed ice. As the bright initial sweetness settles, a clean floral core of jasmine and powdery iris smooths out the tangy edges without turning soapy. The dry-down reveals …

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

Common questions

Straight answers from the data above.

Which is better, Morning or Memory?

Memory takes 5 of 5 categories. Morning is rated 3.60/5 from 5 votes; Memory is rated 3.43/5 from 23 votes. Choose Morning for a fruity and white floral character. Best in spring, daytime wear. Choose Memory for a fruity and woody character. Wins on longevity, sillage & projection and value for money. Best in spring, daytime wear.

Which lasts longer, Morning or Memory?

Memory lasts longest (Memory 77/100, Morning 55/100), based on community performance votes.

Which projects more, Morning or Memory?

Memory projects furthest (Memory 68/100, Morning 50/100), based on community performance votes.

Do Morning and Memory smell similar?

Closely related: a 58% scent match on Fragranxe. Both share fruity, fresh and sweet accords. Common notes include Apple, Plum, Pineapple and Rose.

Is Morning or Memory better for summer or winter?

Morning suits daytime wear; Memory suits daytime wear. Based on community season votes.

What are the notes in Morning and Memory?

Morning has top notes of Apple, Plum, Pineapple and Bergamot, heart notes of Rose, Jasmine and Lily-of-the-Valley, a base of Vanilla, Agarwood (Oud) and Sandalwood. Memory has top notes of Apple, Strawberry, Pineapple and Plum, heart notes of Rose, Iris, Jasmine and Lily-of-the-Valley, a base of White Musk, Cypriol Oil or Nagarmotha, Cedar and Amber.