Fragrance comparison

Murmure vs Ultimate Beach Day

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 30 Oct 2026 537 ratings analysed

Murmure

Van Cleef & Arpels

3.65486 votes

Rank #9,384 White FloralFloral

Full profile Similar & dupes

36%scent match

Some overlap

Ultimate Beach Day

Clean

3.9451 votes

Rank #40,215 CitrusWhite Floral

Full profile Similar & dupes

Quick verdict

Which one should you pick?

No clear winner: the 8 categories split 4–4.

Murmure
Choose it for a white floral and floral character. Wins on longevity, sillage & projection and note pyramid duration. Best in spring, daytime wear.
Ultimate Beach Day
Choose it for a citrus and white floral character. Wins on ratings & consensus, community sentiment and value for money. Best in summer, daytime wear.

Murmure4/8

Ultimate Beach Day4/8

Ratings & consensus: Ultimate Beach Day
Community sentiment: Ultimate Beach Day
Longevity: Murmure
Sillage & projection: Murmure
Value for money: Ultimate Beach Day
Versatility: Ultimate Beach Day
Note pyramid (duration): Murmure
Fragranxe ranking: Murmure

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

MurmureVan Cleef & Arpels

Ultimate Beach DayClean

Winner

Ratings & consensus

Average rating and ownership split

3.65/ 5 · 486 votes

Have 50%Had 50%Want 0%

3.94/ 5 · 51 votes

Have 35%Had 16%Want 49%

Category winnerUltimate Beach DayRating weighted by vote count

Community sentiment

How voters split from love to hate

26%Love

43%Like

2%Ok

28%Dislike

1%Hate

486 votes

31%Love

47%Like

6%Ok

16%Dislike

0%Hate

51 votes

Category winnerUltimate Beach DayMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity65

〰 Sillage63

♥ Love / hate66

⏱ Longevity53

〰 Sillage54

♥ Love / hate74

Category winners

LongevityMurmure

SillageMurmure

Value for money

How fairly priced voters find it

¤ Price value52

¤ Price value60

Category winnerUltimate Beach DayBest value score

Main accords

Strength of each scent family · outlined = shared by both

white floral100%

floral83%

woody65%

citrus48%

animalic30%

citrus100%

white floral92%

aromatic84%

musky77%

amber69%

marine61%

Scent match36%Some overlap · both white floral and citrus

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top15-30 mins

FreesiaMandarin OrangeWhite Rose

Heart2-4 hrs

JasmineLilyOrange BlossomTuberoseCinnamon

Base6-8 hrs

Brazilian RosewoodCedarVanilla

Top30 to 45 minutes

LimeBergamotMandarin OrangeLemon

Heart2 to 3 hours

Sea NotesJasmineNeroliTuberoseAngelicaWhite RoseOrange BlossomLavender

Base2 to 3 hours

SandAmberMusk

Category winnerMurmureLongest dry-down: 6-8 hrs

Seasons & time of day

Relative to each fragrance's best season

Spring100

Summer0

Fall0

Winter29

Day100

Night29

Spring52

Summer100

Fall20

Winter8

Day100

Night9

Category winnerUltimate Beach DayMost year-round

Who wears it

Gender appeal votes

Men0

Unisex9

Women91

Men0

Unisex32

Women68

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#9,384

PerfumerAlberto Morillas, Jacques Cavallier Belletrud

Launched—

Reviews32

Overall rank#40,215

PerfumerNot listed

Launched—

Reviews0

Category winnerMurmureHigher overall rank

In a nutshell

Description & review snapshot

Murmure by Van Cleef & Arpels delivers an unapologetic bouquet of dewy white petals anchored by dry cedar wood. Created in 2002 by master perfumers Jacques Cavallier and Alberto Morillas, the scent opens with crisp freesia, bright mandarin orange, and pale white rose. The fragrance quickly blooms into an intense heart…

Reviews →

Ultimate Beach Day by Clean brings together bright citrus fruits, breezy marine notes, and a sun-warmed mineral base. The scent opens with a sharp burst of lime, lemon, bergamot, and sweet mandarin orange that feels crisp and energetic. As the sharp citrus calms, a breezy heart of sea notes mingles with orange blossom…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

Common questions

Straight answers from the data above.

Which is better, Murmure or Ultimate Beach Day?

No clear winner: the 8 categories split 4–4. Murmure is rated 3.65/5 from 486 votes; Ultimate Beach Day is rated 3.94/5 from 51 votes. Choose Murmure for a white floral and floral character. Wins on longevity, sillage & projection and note pyramid duration. Best in spring, daytime wear. Choose Ultimate Beach Day for a citrus and white floral character. Wins on ratings & consensus, community sentiment and value for money. Best in summer, daytime wear.

Which lasts longer, Murmure or Ultimate Beach Day?

Murmure lasts longest (Murmure 65/100, Ultimate Beach Day 53/100), based on community performance votes.

Which projects more, Murmure or Ultimate Beach Day?

Murmure projects furthest (Murmure 63/100, Ultimate Beach Day 54/100), based on community performance votes.

Do Murmure and Ultimate Beach Day smell similar?

Some overlap: a 36% scent match on Fragranxe. Both share white floral and citrus accords. Common notes include Mandarin Orange, White Rose, Jasmine and Orange Blossom.

Is Murmure or Ultimate Beach Day better for summer or winter?

For summer, Ultimate Beach Day is the stronger pick. For winter, Murmure is the stronger pick. Murmure suits daytime wear; Ultimate Beach Day suits daytime wear. Based on community season votes.

What are the notes in Murmure and Ultimate Beach Day?

Murmure has top notes of Freesia, Mandarin Orange and White Rose, heart notes of Jasmine, Lily, Orange Blossom and Tuberose, a base of Brazilian Rosewood, Cedar and Vanilla. Ultimate Beach Day has top notes of Lime, Bergamot, Mandarin Orange and Lemon, heart notes of Sea Notes, Jasmine, Neroli and Tuberose, a base of Sand, Amber and Musk.