Fragrance comparison

New Brand Official vs Willows

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 23 Oct 2026 198 ratings analysed

New Brand Official

New Brand Parfums

4.0618 votes

Rank #36,085 AromaticGreen

Full profile Similar & dupes

27%scent match

Clearly different

4 wins

Willows

Régime des Fleurs

4.04180 votes

Rank #5,335 PowderyViolet

Full profile Similar & dupes

Quick verdict

Which one should you pick?

Willows takes 4 of 5 categories.

New Brand Official
Choose it for a aromatic and green character. Wins on value for money. Best in spring, daytime wear.
Willows
Choose it for a powdery and violet character. Wins on ratings & consensus, longevity and sillage & projection. Best in spring, daytime wear.

New Brand Official1/5

Willows4/5

Ratings & consensus: Willows
Community sentiment: Not scored
Longevity: Willows
Sillage & projection: Willows
Value for money: New Brand Official
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: Willows

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

New Brand OfficialNew Brand Parfums

WillowsRégime des Fleurs

Winner

Ratings & consensus

Average rating and ownership split

4.06/ 5 · 18 votes

Have 46%Had 22%Want 32%

4.04/ 5 · 180 votes

Have 21%Had 8%Want 71%

Category winnerWillowsRating weighted by vote count

Community sentiment

How voters split from love to hate

33%Love

50%Like

11%Ok

0%Dislike

6%Hate

18 votes · too few to score

43%Love

38%Like

8%Ok

10%Dislike

1%Hate

102 votes

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity55

〰 Sillage56

♥ Love / hate76

⏱ Longevity69

〰 Sillage60

♥ Love / hate78

Category winners

LongevityWillows

SillageWillows

Value for money

How fairly priced voters find it

¤ Price value88

¤ Price value43

Category winnerNew Brand OfficialBest value score

Main accords

Strength of each scent family · outlined = shared by both

aromatic100%

green92%

woody84%

earthy77%

powdery69%

fresh spicy61%

powdery100%

violet86%

iris72%

fresh spicy58%

vanilla44%

musky30%

Scent match27%Clearly different · both powdery and fresh spicy

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top

Green NotesBasilMintLavenderFreesiaSage

Heart

VioletMimosaIris

Base

OakmossVetiverTonka BeanAmberPatchouliCedar

Notes

WheatCarrot SeedsIrisTonka BeanWhite PepperVioletMimosa

No top / heart / base split published

InformationalShared notesViolet, Mimosa, Iris and Tonka Bean. Note durations are not published for these fragrances, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring100

Summer45

Fall73

Winter36

Day100

Night36

Spring100

Summer44

Fall97

Winter52

Day100

Night34

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Men100

Unisex0

Women0

Men13

Unisex33

Women54

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#36,085

PerfumerNot listed

Launched—

Reviews1

Overall rank#5,335

PerfumerMathieu Nardin

Launched—

Reviews47

Category winnerWillowsHigher overall rank

In a nutshell

Description & review snapshot

A green, aromatic woody scent with a clean herbal opening, soft florals through the middle, and a mossy, slightly sweet base. New Brand Official reads fresh first, then settles into a smoother powdery woody trail. It may suit men who like classic masculine structures with a lighter, more affordable feel. Based on the …

Reviews →

Willows by Régime des Fleurs is a Floral fragrance for women and men. Willows was launched in 2016. The nose behind this fragrance is Mathieu Nardin. From the way people describe wearing it, this comes across best as unique blend of wheat and mimosa; refined, classy, and understated character; well-blended with no har…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

Common questions

Straight answers from the data above.

Which is better, New Brand Official or Willows?

Willows takes 4 of 5 categories. New Brand Official is rated 4.06/5 from 18 votes; Willows is rated 4.04/5 from 180 votes. Choose New Brand Official for a aromatic and green character. Wins on value for money. Best in spring, daytime wear. Choose Willows for a powdery and violet character. Wins on ratings & consensus, longevity and sillage & projection. Best in spring, daytime wear.

Which lasts longer, New Brand Official or Willows?

Willows lasts longest (Willows 69/100, New Brand Official 55/100), based on community performance votes.

Which projects more, New Brand Official or Willows?

Willows projects furthest (Willows 60/100, New Brand Official 56/100), based on community performance votes.

Do New Brand Official and Willows smell similar?

Clearly different: a 27% scent match on Fragranxe. Both share powdery and fresh spicy accords. Common notes include Violet, Mimosa, Iris and Tonka Bean.

Is New Brand Official or Willows better for summer or winter?

New Brand Official suits daytime wear; Willows suits daytime wear. Based on community season votes.

What are the notes in New Brand Official and Willows?

New Brand Official has top notes of Green Notes, Basil, Mint and Lavender, heart notes of Violet, Mimosa and Iris, a base of Oakmoss, Vetiver, Tonka Bean and Amber. Willows features Wheat, Carrot Seeds, Iris, Tonka Bean and White Pepper.