Fragrance comparison

No 10 vs Fortnum & Mason The Perfume

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 12 Oct 2026 155 ratings analysed

No 10

Eutopie

3.8461 votes

Rank #24,272 AmberWoody

Full profile Similar & dupes

57%scent match

Closely related

6 wins

Fortnum & Mason The Perfume

Roja Dove

4.3894 votes

Rank #6,601 AmberWoody

Full profile Similar & dupes

Quick verdict

Which one should you pick?

Fortnum & Mason The Perfume takes 6 of 7 categories.

No 10
Choose it for a amber and woody character. Wins on value for money. Best in winter, evening wear.
Fortnum & Mason The Perfume
Choose it for a amber and woody character. Wins on ratings & consensus, community sentiment and longevity. Best in fall, evening wear.

No 101/7

Fortnum & Mason The Perfume6/7

Ratings & consensus: Fortnum & Mason The Perfume
Community sentiment: Fortnum & Mason The Perfume
Longevity: Fortnum & Mason The Perfume
Sillage & projection: Fortnum & Mason The Perfume
Value for money: No 10
Versatility: Fortnum & Mason The Perfume
Note pyramid (duration): Not scored
Fragranxe ranking: Fortnum & Mason The Perfume

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

No 10Eutopie

Fortnum & Mason The PerfumeRoja Dove

Winner

Ratings & consensus

Average rating and ownership split

3.84/ 5 · 61 votes

Have 30%Had 18%Want 53%

4.38/ 5 · 94 votes

Have 43%Had 8%Want 49%

Category winnerFortnum & Mason The PerfumeRating weighted by vote count

Community sentiment

How voters split from love to hate

33%Love

43%Like

3%Ok

18%Dislike

3%Hate

61 votes

66%Love

18%Like

7%Ok

5%Dislike

3%Hate

94 votes

Category winnerFortnum & Mason The PerfumeMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity77

〰 Sillage68

♥ Love / hate71

⏱ Longevity79

〰 Sillage73

♥ Love / hate85

Category winners

LongevityFortnum & Mason The Perfume

SillageFortnum & Mason The Perfume

Value for money

How fairly priced voters find it

¤ Price value50

¤ Price value36

Category winnerNo 10Best value score

Main accords

Strength of each scent family · outlined = shared by both

amber100%

woody92%

fresh spicy84%

warm spicy77%

leather69%

balsamic61%

amber100%

woody92%

leather84%

warm spicy77%

aromatic69%

smoky61%

Scent match57%Closely related · both amber, woody and warm spicy

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top15-30 mins

NutmegOlibanumSaffronGeranium

Heart2-4 hrs

MyrrhRose WaterAmberAmyrisCypriol Oil or Nagarmotha

Base8-12 hrs

LeatherLabdanumMuskPatchouliVanillaSandalwood

Top

LemonBergamot

Heart

PeachLabdanumMay RoseJasmineGeraniumOrange Blossom

Base

SaffronAmberCastoreumVanillaAmyrisBirchOlibanumBenzoin

InformationalShared notesOlibanum, Saffron, Geranium and Amber. Durations are only published for No 10, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring23

Summer0

Fall0

Winter100

Day32

Night100

Spring89

Summer24

Fall100

Winter97

Day68

Night100

Category winnerFortnum & Mason The PerfumeMost year-round

Who wears it

Gender appeal votes

Men23

Unisex50

Women27

Date 39%Party 31%Casual 19%Work 11%

Men23

Unisex60

Women17

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#24,272

PerfumerJordi Fernández

Launched—

Reviews3

Overall rank#6,601

PerfumerRoja Dove

Launched—

Reviews14

Category winnerFortnum & Mason The PerfumeHigher overall rank

In a nutshell

Description & review snapshot

Eutopie No 10 hits the skin with an intense, resinous punch. You immediately notice raw frankincense, warm saffron, and dry nutmeg cutting through the air. It quickly rounds out into dark myrrh, honeyed amber, and a smoky nagarmotha woodiness that feels grounded and earthy. The leather in the base is thick, dark, and …

Reviews →

Fortnum & Mason The Perfume opens with bright citrus and a surprisingly candy-like peach effect, then turns richer, darker, and more textured as leather, saffron, smoke, and resin come forward. It wears as a plush amber-woody oriental with a slightly animalic edge. This suits someone who enjoys sweetness with grit rat…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

Common questions

Straight answers from the data above.

Which is better, No 10 or Fortnum & Mason The Perfume?

Fortnum & Mason The Perfume takes 6 of 7 categories. No 10 is rated 3.84/5 from 61 votes; Fortnum & Mason The Perfume is rated 4.38/5 from 94 votes. Choose No 10 for a amber and woody character. Wins on value for money. Best in winter, evening wear. Choose Fortnum & Mason The Perfume for a amber and woody character. Wins on ratings & consensus, community sentiment and longevity. Best in fall, evening wear.

Which lasts longer, No 10 or Fortnum & Mason The Perfume?

They last about the same: Fortnum & Mason The Perfume 79/100, No 10 77/100 for longevity in community votes.

Which projects more, No 10 or Fortnum & Mason The Perfume?

Fortnum & Mason The Perfume projects furthest (Fortnum & Mason The Perfume 73/100, No 10 68/100), based on community performance votes.

Do No 10 and Fortnum & Mason The Perfume smell similar?

Closely related: a 57% scent match on Fragranxe. Both share amber, woody and warm spicy accords. Common notes include Olibanum, Saffron, Geranium and Amber.

Is No 10 or Fortnum & Mason The Perfume better for summer or winter?

For summer, Fortnum & Mason The Perfume is the stronger pick. For winter, No 10 is the stronger pick. No 10 suits evening wear; Fortnum & Mason The Perfume suits evening wear. Based on community season votes.

What are the notes in No 10 and Fortnum & Mason The Perfume?

No 10 has top notes of Nutmeg, Olibanum, Saffron and Geranium, heart notes of Myrrh, Rose Water, Amber and Amyris, a base of Leather, Labdanum, Musk and Patchouli. Fortnum & Mason The Perfume has top notes of Lemon and Bergamot, heart notes of Peach, Labdanum, May Rose and Jasmine, a base of Saffron, Amber, Castoreum and Vanilla.