Fragrance comparison

Private Label vs Theor

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 14 Nov 2026 10 ratings analysed

2 wins

Private Label

Ricarda M.

5.002 votes

Rank #46,796 CitrusSweet

Full profile Similar & dupes

22%scent match

Clearly different

Theor

brume orpin

4.388 votes

Rank #48,882 MarineNutty

Full profile Similar & dupes

Quick verdict

Which one should you pick?

Private Label takes 2 of 3 categories.

Private Label
Choose it for a citrus and sweet character. Wins on sillage & projection and fragranxe ranking. Best in summer, daytime wear.
Theor
Choose it for a marine and nutty character. Wins on longevity. Best in fall, daytime wear.

Private Label2/3

Theor1/3

Ratings & consensus: Not scored
Community sentiment: Not scored
Longevity: Theor
Sillage & projection: Private Label
Value for money: Not scored
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: Private Label

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

Private LabelRicarda M.

Theorbrume orpin

Winner

Ratings & consensus

Average rating and ownership split

5.00/ 5 · 2 votes

Have 0%Had 8%Want 92%

4.38/ 5 · 8 votes

Have 16%Had 2%Want 82%

Category winnerNot enough dataRating weighted by vote count

Community sentiment

How voters split from love to hate

100%Love

0%Like

0%Ok

0%Dislike

0%Hate

2 votes · too few to score

50%Love

38%Like

13%Ok

0%Dislike

0%Hate

8 votes · too few to score

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity67

〰 Sillage88

♥ Love / hate100

⏱ Longevity75

〰 Sillage70

♥ Love / hate84

Category winners

LongevityTheor

SillagePrivate Label

Value for money

How fairly priced voters find it

¤ Price valueN/A

¤ Price value50

Category winnerNot enough dataBest value score

Main accords

Strength of each scent family · outlined = shared by both

citrus100%

sweet92%

powdery84%

floral77%

lactonic69%

woody61%

marine100%

nutty91%

lactonic83%

almond74%

aquatic65%

sweet56%

Scent match22%Clearly different · both lactonic and sweet

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top

LimeTangerineAlmondBergamotGrapefruit

Heart

OrchidMimosaAfrican Orange FlowerVioletJasmineGeraniumRoseLily-of-the-Valley

Base

MilkVanilleSandalwoodPatchouliPalisander RosewoodMusk

Top

AlgaeMilkAlmond

Heart

WheatBroom

Base

Blonde WoodsMusk

InformationalShared notesAlmond, Milk and Musk. Note durations are not published for these fragrances, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring0

Summer100

Fall0

Winter0

Day100

Night–

Spring60

Summer40

Fall100

Winter40

Day100

Night60

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Not enough votes yet

Men13

Unisex63

Women25

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#46,796

PerfumerNot listed

Launched—

Reviews0

Overall rank#48,882

PerfumerLeslie Gauthier

Launched—

Reviews0

Category winnerPrivate LabelHigher overall rank

In a nutshell

Description & review snapshot

Private Label by Ricarda M. opens with a bright, zesty burst of lime and bergamot before transitioning into a floral heart dominated by orchid and mimosa. The base settles into a creamy, comforting blend of milk and sandalwood. This oriental floral scent is designed for the modern woman who appreciates a soft yet long…

Reviews →

Theor by brume orpin offers a quiet, mineral-lactonic haze that steps away from traditional fresh scents. Anchored by Leslie Gauthier in 2024, it blends the raw, salty crunch of algae with a soothing milk accord and sweet almond. It wears like a cozy, slightly damp linen shirt on a warm autumn afternoon, ideal for tho…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

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Common questions

Straight answers from the data above.

Which is better, Private Label or Theor?

Private Label takes 2 of 3 categories. Private Label is rated 5.00/5 from 2 votes; Theor is rated 4.38/5 from 8 votes. Choose Private Label for a citrus and sweet character. Wins on sillage & projection and fragranxe ranking. Best in summer, daytime wear. Choose Theor for a marine and nutty character. Wins on longevity. Best in fall, daytime wear.

Which lasts longer, Private Label or Theor?

Theor lasts longest (Theor 75/100, Private Label 67/100), based on community performance votes.

Which projects more, Private Label or Theor?

Private Label projects furthest (Private Label 88/100, Theor 70/100), based on community performance votes.

Do Private Label and Theor smell similar?

Clearly different: a 22% scent match on Fragranxe. Both share lactonic and sweet accords. Common notes include Almond, Milk and Musk.

Is Private Label or Theor better for summer or winter?

Private Label suits daytime wear; Theor suits daytime wear. Based on community season votes.

What are the notes in Private Label and Theor?

Private Label has top notes of Lime, Tangerine, Almond and Bergamot, heart notes of Orchid, Mimosa, African Orange Flower and Violet, a base of Milk, Vanille, Sandalwood and Patchouli. Theor has top notes of Algae, Milk and Almond, heart notes of Wheat and Broom, a base of Blonde Woods and Musk.