Fragrance comparison

Pura vs Floratta Ruby

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 22 Oct 2026 205 ratings analysed

Pura

Furla

3.95108 votes

Rank #26,973 FloralWhite Floral

Full profile Similar & dupes

24%scent match

Clearly different

6 wins

Floratta Ruby

O Boticário

4.1097 votes

Rank #29,195 FloralYellow Floral

Full profile Similar & dupes

Quick verdict

Which one should you pick?

Floratta Ruby takes 6 of 7 categories.

Pura
Choose it for a floral and white floral character. Wins on fragranxe ranking. Best in spring, daytime wear.
Floratta Ruby
Choose it for a floral and yellow floral character. Wins on ratings & consensus, community sentiment and longevity. Best in fall, evening wear.

Pura1/7

Floratta Ruby6/7

Ratings & consensus: Floratta Ruby
Community sentiment: Floratta Ruby
Longevity: Floratta Ruby
Sillage & projection: Floratta Ruby
Value for money: Floratta Ruby
Versatility: Floratta Ruby
Note pyramid (duration): Not scored
Fragranxe ranking: Pura

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

PuraFurla

Floratta RubyO Boticário

Winner

Ratings & consensus

Average rating and ownership split

3.95/ 5 · 108 votes

Have 38%Had 8%Want 55%

4.10/ 5 · 97 votes

Have 14%Had 62%Want 24%

Category winnerFloratta RubyRating weighted by vote count

Community sentiment

How voters split from love to hate

28%Love

49%Like

15%Ok

7%Dislike

1%Hate

108 votes

38%Love

46%Like

3%Ok

12%Dislike

0%Hate

97 votes

Category winnerFloratta RubyMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity56

〰 Sillage39

♥ Love / hate74

⏱ Longevity59

〰 Sillage57

♥ Love / hate78

Category winners

LongevityFloratta Ruby

SillageFloratta Ruby

Value for money

How fairly priced voters find it

¤ Price value51

¤ Price value65

Category winnerFloratta RubyBest value score

Main accords

Strength of each scent family · outlined = shared by both

floral100%

white floral92%

woody84%

fresh spicy77%

citrus69%

amber61%

floral100%

yellow floral92%

powdery84%

fruity77%

rose69%

sweet61%

Scent match24%Clearly different · both floral

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top15-30 mins

FreesiaGingerBergamot

Heart2-3 hrs

GardeniaMuganeJasmineMimosa

Base5-7 hrs

DriftwoodOrcanox™Amberwood

Top

RoseAmalfi LemonBergamotJasmine

Heart

AlmondOsmanthusMimosaGardeniaNarcissusMagnoliaPink PepperFreesia

Base

Tonka BeanAmberMuskSandalwoodVanilleVirginia Cedar

InformationalShared notesFreesia, Bergamot, Gardenia and Jasmine. Durations are only published for Pura, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring100

Summer62

Fall0

Winter46

Day100

Night33

Spring46

Summer12

Fall100

Winter77

Day75

Night100

Category winnerFloratta RubyMost year-round

Who wears it

Gender appeal votes

Men5

Unisex5

Women90

Casual 39%Work 36%Date 18%Party 7%

Men0

Unisex11

Women89

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#26,973

PerfumerVéronique Nyberg

Launched—

Reviews3

Overall rank#29,195

PerfumerVerônica Casanova

Launched—

Reviews0

Category winnerPuraHigher overall rank

In a nutshell

Description & review snapshot

Furla Pura delivers an airy wash of sunlit petals and crisp woods. The first spray releases peppery fresh ginger and sharp Italian bergamot, quickly followed by luminous freesia. It feels immediately brisk. Within twenty minutes, the citrus bite softens as creamy gardenia, tender mimosa, and sweet jasmine take center …

Reviews →

Floratta Ruby by O Boticário is a cozy, comforting oriental floral fragrance built around sweet almond, sunny yellow florals, and a warm woody base. The scent opens with a lively splash of Amalfi lemon, crisp bergamot, and fresh rose before unfolding into a rich bouquet of mimosa, gardenia, and nutty almond. As it set…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

Common questions

Straight answers from the data above.

Which is better, Pura or Floratta Ruby?

Floratta Ruby takes 6 of 7 categories. Pura is rated 3.95/5 from 108 votes; Floratta Ruby is rated 4.10/5 from 97 votes. Choose Pura for a floral and white floral character. Wins on fragranxe ranking. Best in spring, daytime wear. Choose Floratta Ruby for a floral and yellow floral character. Wins on ratings & consensus, community sentiment and longevity. Best in fall, evening wear.

Which lasts longer, Pura or Floratta Ruby?

Floratta Ruby lasts longest (Floratta Ruby 59/100, Pura 56/100), based on community performance votes.

Which projects more, Pura or Floratta Ruby?

Floratta Ruby projects furthest (Floratta Ruby 57/100, Pura 39/100), based on community performance votes.

Do Pura and Floratta Ruby smell similar?

Clearly different: a 24% scent match on Fragranxe. Both share floral accords. Common notes include Freesia, Bergamot, Gardenia and Jasmine.

Is Pura or Floratta Ruby better for summer or winter?

For summer, Pura is the stronger pick. For winter, Floratta Ruby is the stronger pick. Pura suits daytime wear; Floratta Ruby suits evening wear. Based on community season votes.

What are the notes in Pura and Floratta Ruby?

Pura has top notes of Freesia, Ginger and Bergamot, heart notes of Gardenia, Mugane, Jasmine and Mimosa, a base of Driftwood, Orcanox™ and Amberwood. Floratta Ruby has top notes of Rose, Amalfi Lemon, Bergamot and Jasmine, heart notes of Almond, Osmanthus, Mimosa and Gardenia, a base of Tonka Bean, Amber, Musk and Sandalwood.