Fragrance comparison

Pure Gold vs Memoire

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 15 Nov 2026 51 ratings analysed

Pure Gold

Alta Moda

4.673 votes

Rank #51,652 White FloralCitrus

Full profile Similar & dupes

35%scent match

Some overlap

Memoire

Shiseido

3.9048 votes

Rank #23,023 PowderyMusky

Full profile Similar & dupes

Quick verdict

Which one should you pick?

No clear winner: the 3 categories split 1–1.

Pure Gold
Choose it for a white floral and citrus character. Wins on sillage & projection.
Memoire
Choose it for a powdery and musky character. Wins on fragranxe ranking. Best in spring, daytime wear.

Pure Gold1/3

Memoire1/3

Ratings & consensus: Not scored
Community sentiment: Not scored
Longevity: Tie
Sillage & projection: Pure Gold
Value for money: Not scored
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: Memoire

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

Pure GoldAlta Moda

MemoireShiseido

Winner

Ratings & consensus

Average rating and ownership split

4.67/ 5 · 3 votes

Have 31%Had 0%Want 69%

3.90/ 5 · 48 votes

Have 38%Had 15%Want 48%

Category winnerNot enough dataRating weighted by vote count

Community sentiment

How voters split from love to hate

67%Love

33%Like

0%Ok

0%Dislike

0%Hate

3 votes · too few to score

29%Love

52%Like

2%Ok

13%Dislike

4%Hate

48 votes

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity60

〰 Sillage75

♥ Love / hate92

⏱ Longevity60

〰 Sillage59

♥ Love / hate72

Category winners

LongevityTie

SillagePure Gold

Value for money

How fairly priced voters find it

¤ Price valueN/A

¤ Price value88

Category winnerNot enough dataBest value score

Main accords

Strength of each scent family · outlined = shared by both

white floral100%

citrus86%

amber72%

honey58%

sweet44%

animalic30%

powdery100%

musky92%

white floral84%

amber77%

floral69%

rose61%

Scent match35%Some overlap · both white floral and amber

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top

Bitter OrangeNeroliRaspberryAmalfi Lemon

Heart

GardeniaJasmineAfrican Orange Flower

Base

White HoneyAmberPatchouli

Top

AldehydesNeroliGardeniaBergamotAmalfi Lemon

Heart

RoseHeliotropeJasmineCarnationYlang-YlangAfrican Orange FlowerOrchid

Base

MuskCivettaSandalwoodStyraxAmberBenzoinVanille

InformationalShared notesNeroli, Amalfi Lemon, Gardenia and Jasmine. Note durations are not published for these fragrances, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

No season votes yet

Spring100

Summer69

Fall69

Winter69

Day100

Night53

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Not enough votes yet

Men0

Unisex13

Women88

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#51,652

PerfumerNot listed

Launched—

Reviews0

Overall rank#23,023

PerfumerNot listed

Launched—

Reviews7

Category winnerMemoireHigher overall rank

In a nutshell

Description & review snapshot

Pure Gold by Alta Moda is a Floral Fruity fragrance for women. Top notes are Bitter Orange, Neroli, Raspberry and Amalfi Lemon; middle notes are Gardenia, Jasmine and African Orange Flower; base notes are White Honey, Amber and Patchouli.

Reviews →

Shiseido Memoire opens with a punch of bright bergamot and dry aldehydes that immediately recalls classic mid-century perfumery. As the initial fizz of citrus settles on the skin, a powdery floral heart of rose, carnation, and sweet heliotrope emerges, shifting the character from clean to softly romantic. It wears lig…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

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Common questions

Straight answers from the data above.

Which is better, Pure Gold or Memoire?

No clear winner: the 3 categories split 1–1. Pure Gold is rated 4.67/5 from 3 votes; Memoire is rated 3.90/5 from 48 votes. Choose Pure Gold for a white floral and citrus character. Wins on sillage & projection. Choose Memoire for a powdery and musky character. Wins on fragranxe ranking. Best in spring, daytime wear.

Which lasts longer, Pure Gold or Memoire?

They last about the same: Pure Gold 60/100, Memoire 60/100 for longevity in community votes.

Which projects more, Pure Gold or Memoire?

Pure Gold projects furthest (Pure Gold 75/100, Memoire 59/100), based on community performance votes.

Do Pure Gold and Memoire smell similar?

Some overlap: a 35% scent match on Fragranxe. Both share white floral and amber accords. Common notes include Neroli, Amalfi Lemon, Gardenia and Jasmine.

Is Pure Gold or Memoire better for summer or winter?

Memoire suits daytime wear. Based on community season votes.

What are the notes in Pure Gold and Memoire?

Pure Gold has top notes of Bitter Orange, Neroli, Raspberry and Amalfi Lemon, heart notes of Gardenia, Jasmine and African Orange Flower, a base of White Honey, Amber and Patchouli. Memoire has top notes of Aldehydes, Neroli, Gardenia and Bergamot, heart notes of Rose, Heliotrope, Jasmine and Carnation, a base of Musk, Civetta, Sandalwood and Styrax.