Fragrance comparison

Serendipity vs London

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 15 Nov 2026 204 ratings analysed

Serendipity

Adscenture

4.004 votes

Rank #61,116 Warm SpicyAmber

Full profile Similar & dupes

61%scent match

Closely related

2 wins

London

Roja Dove

4.25200 votes

Rank #3,107 Warm SpicyAmber

Full profile Similar & dupes

Quick verdict

Which one should you pick?

London takes 2 of 4 categories.

Serendipity
Choose it for a warm spicy and amber character. Wins on value for money. Best in fall, daytime wear.
London
Choose it for a warm spicy and amber character. Wins on longevity and fragranxe ranking. Best in fall, evening wear.

Serendipity1/4

London2/4

Ratings & consensus: Not scored
Community sentiment: Not scored
Longevity: London
Sillage & projection: Tie
Value for money: Serendipity
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: London

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

SerendipityAdscenture

LondonRoja Dove

Winner

Ratings & consensus

Average rating and ownership split

4.00/ 5 · 4 votes

Have 19%Had 5%Want 77%

4.25/ 5 · 200 votes

Have 28%Had 9%Want 63%

Category winnerNot enough dataRating weighted by vote count

Community sentiment

How voters split from love to hate

0%Love

100%Like

0%Ok

0%Dislike

0%Hate

4 votes · too few to score

65%Love

23%Like

5%Ok

5%Dislike

4%Hate

110 votes

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity80

〰 Sillage70

♥ Love / hate75

⏱ Longevity81

〰 Sillage70

♥ Love / hate84

Category winners

LongevityLondon

SillageTie

Value for money

How fairly priced voters find it

¤ Price value65

¤ Price value45

Category winnerSerendipityBest value score

Main accords

Strength of each scent family · outlined = shared by both

warm spicy100%

amber86%

woody72%

citrus58%

aromatic44%

powdery30%

warm spicy100%

amber92%

aromatic84%

woody77%

balsamic69%

vanilla61%

Scent match61%Closely related · both warm spicy, amber and woody

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top

CardamomCitrusesBergamotLavender

Heart

SaffronCloveCedar

Base

AmberSandalwoodTonkaVanilla

Top

LavenderSageBergamotOregano

Heart

LabdanumMay Rose

Base

BenzoinIncenseCypressCloveVanillaCardamomSandalwoodCoriander

InformationalShared notesCardamom, Bergamot, Lavender and Clove. Note durations are not published for these fragrances, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring50

Summer25

Fall100

Winter50

Day100

Night75

Spring29

Summer15

Fall100

Winter91

Day68

Night100

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Men80

Unisex20

Women0

Men52

Unisex40

Women8

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#61,116

PerfumerNot listed

Launched—

Reviews0

Overall rank#3,107

PerfumerRoja Dove

Launched—

Reviews29

Category winnerLondonHigher overall rank

In a nutshell

Description & review snapshot

Serendipity by Adscenture is a Oriental Spicy fragrance for women and men. Serendipity was launched in 2023. Top notes are Cardamom, Citruses, Bergamot and Lavender; middle notes are Saffron, Clove and Cedar; base notes are Amber, Sandalwood, Tonka and Vanilla.

Reviews →

Roja Dove London opens as a smooth, resin-rich amber with labdanum front and centre, then settles into a softer mix of herbs, spice, incense and gentle sweetness. It wears polished rather than loud. This suits someone who enjoys warm, refined amber fragrances with a leathery, slightly smoky edge. It makes the most sen…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

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Common questions

Straight answers from the data above.

Which is better, Serendipity or London?

London takes 2 of 4 categories. Serendipity is rated 4.00/5 from 4 votes; London is rated 4.25/5 from 200 votes. Choose Serendipity for a warm spicy and amber character. Wins on value for money. Best in fall, daytime wear. Choose London for a warm spicy and amber character. Wins on longevity and fragranxe ranking. Best in fall, evening wear.

Which lasts longer, Serendipity or London?

They last about the same: London 81/100, Serendipity 80/100 for longevity in community votes.

Which projects more, Serendipity or London?

Projection is very close: Serendipity 70/100, London 70/100 for sillage.

Do Serendipity and London smell similar?

Closely related: a 61% scent match on Fragranxe. Both share warm spicy, amber and woody accords. Common notes include Cardamom, Bergamot, Lavender and Clove.

Is Serendipity or London better for summer or winter?

Serendipity suits daytime wear; London suits evening wear. Based on community season votes.

What are the notes in Serendipity and London?

Serendipity has top notes of Cardamom, Citruses, Bergamot and Lavender, heart notes of Saffron, Clove and Cedar, a base of Amber, Sandalwood, Tonka and Vanilla. London has top notes of Lavender, Sage, Bergamot and Oregano, heart notes of Labdanum and May Rose, a base of Benzoin, Incense, Cypress and Clove.