Fragrance comparison

Shu Uemura vs White Coconut

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 30 Oct 2026 163 ratings analysed

Shu Uemura

3.8312 votes

Rank #56,963 SweetWhite Floral

Full profile Similar & dupes

39%scent match

Some overlap

White Coconut

Marks & Spencer

3.95151 votes

Rank #8,743 CoconutVanilla

Full profile Similar & dupes

Quick verdict

Which one should you pick?

No clear winner: the 4 categories split 2–2.

Shu Uemura
Choose it for a sweet and white floral character. Wins on longevity and sillage & projection. Best in fall, evening wear.
White Coconut
Choose it for a coconut and vanilla character. Wins on ratings & consensus and fragranxe ranking. Best in summer, daytime wear.

Shu Uemura2/4

White Coconut2/4

Ratings & consensus: White Coconut
Community sentiment: Not scored
Longevity: Shu Uemura
Sillage & projection: Shu Uemura
Value for money: Not scored
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: White Coconut

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

Shu UemuraShu Uemura

White CoconutMarks & Spencer

Winner

Ratings & consensus

Average rating and ownership split

3.83/ 5 · 12 votes

Have 19%Had 19%Want 62%

3.95/ 5 · 151 votes

Have 60%Had 14%Want 26%

Category winnerWhite CoconutRating weighted by vote count

Community sentiment

How voters split from love to hate

17%Love

67%Like

0%Ok

17%Dislike

0%Hate

12 votes · too few to score

32%Love

43%Like

15%Ok

6%Dislike

3%Hate

151 votes

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity60

〰 Sillage79

♥ Love / hate71

⏱ Longevity48

〰 Sillage42

♥ Love / hate74

Category winners

LongevityShu Uemura

SillageShu Uemura

Value for money

How fairly priced voters find it

¤ Price valueN/A

¤ Price value90

Category winnerNot enough dataBest value score

Main accords

Strength of each scent family · outlined = shared by both

sweet100%

white floral92%

woody84%

fruity77%

powdery69%

vanilla61%

coconut100%

vanilla92%

sweet84%

citrus77%

lactonic69%

white floral61%

Scent match39%Some overlap · both sweet, white floral and vanilla

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top

Black CurrantApricotBergamotPeachOrangeCoconut

Heart

JasmineMarigoldIrisLily-of-the-ValleyYlang-YlangRose

Base

VanillaCastoreumTonka BeanMossCivetAmberPatchouli

Notes

CoconutOrangeVanillaWhite FlowersMuskMossAmber

No top / heart / base split published

InformationalShared notesOrange, Coconut, Vanilla and Moss. Durations are only published for White Coconut, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring0

Summer0

Fall100

Winter50

Day–

Night100

Spring45

Summer100

Fall18

Winter10

Day100

Night16

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Men0

Unisex0

Women100

Men1

Unisex34

Women65

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#56,963

PerfumerNot listed

Launched—

Reviews0

Overall rank#8,743

PerfumerNot listed

Launched—

Reviews36

Category winnerWhite CoconutHigher overall rank

In a nutshell

Description & review snapshot

Shu Uemura by Shu Uemura launches with a bright, unusual burst of tart black currant and ripe peach, backed by a surprising splash of sweet coconut. As the initial fruitiness settles on the skin, a heavy floral heart of powdery iris, earthy marigold, and rich rose begins to dominate the air. The base introduces a dark…

Reviews →

White Coconut by Marks & Spencer offers a breezy, sunny profile centered on creamy coconut and sweet vanilla. Launched in 2020, this light floral fruity spray kicks off with a sharp splash of bright orange before settling into warm tropical accords. White flowers add a clean garden petal lift, while soft musk, moss, a…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

Common questions

Straight answers from the data above.

Which is better, Shu Uemura or White Coconut?

No clear winner: the 4 categories split 2–2. Shu Uemura is rated 3.83/5 from 12 votes; White Coconut is rated 3.95/5 from 151 votes. Choose Shu Uemura for a sweet and white floral character. Wins on longevity and sillage & projection. Best in fall, evening wear. Choose White Coconut for a coconut and vanilla character. Wins on ratings & consensus and fragranxe ranking. Best in summer, daytime wear.

Which lasts longer, Shu Uemura or White Coconut?

Shu Uemura lasts longest (Shu Uemura 60/100, White Coconut 48/100), based on community performance votes.

Which projects more, Shu Uemura or White Coconut?

Shu Uemura projects furthest (Shu Uemura 79/100, White Coconut 42/100), based on community performance votes.

Do Shu Uemura and White Coconut smell similar?

Some overlap: a 39% scent match on Fragranxe. Both share sweet, white floral and vanilla accords. Common notes include Orange, Coconut, Vanilla and Moss.

Is Shu Uemura or White Coconut better for summer or winter?

Shu Uemura suits evening wear; White Coconut suits daytime wear. Based on community season votes.

What are the notes in Shu Uemura and White Coconut?

Shu Uemura has top notes of Black Currant, Apricot, Bergamot and Peach, heart notes of Jasmine, Marigold, Iris and Lily-of-the-Valley, a base of Vanilla, Castoreum, Tonka Bean and Moss. White Coconut features Coconut, Orange, Vanilla, White Flowers and Musk.