Fragrance comparison

The White vs The Persistence of Memory

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 20 Oct 2026 39 ratings analysed

2 wins

The White

The Sum

3.7633 votes

Rank #21,756 IrisPowdery

Full profile Similar & dupes

39%scent match

Some overlap

The Persistence of Memory

Prann

4.506 votes

Rank #47,240 AmberWarm Spicy

Full profile Similar & dupes

Quick verdict

Which one should you pick?

The White takes 2 of 4 categories.

The White
Choose it for a iris and powdery character. Wins on sillage & projection and fragranxe ranking. Best in spring, daytime wear.
The Persistence of Memory
Choose it for a amber and warm spicy character. Wins on longevity. Best in fall, evening wear.

The White2/4

The Persistence of Memory1/4

Ratings & consensus: Not scored
Community sentiment: Not scored
Longevity: The Persistence of Memory
Sillage & projection: The White
Value for money: Tie
Versatility: Not scored
Note pyramid (duration): Not scored
Fragranxe ranking: The White

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

The WhiteThe Sum

The Persistence of MemoryPrann

Winner

Ratings & consensus

Average rating and ownership split

3.76/ 5 · 33 votes

Have 12%Had 6%Want 82%

4.50/ 5 · 6 votes

Have 15%Had 0%Want 85%

Category winnerNot enough dataRating weighted by vote count

Community sentiment

How voters split from love to hate

39%Love

30%Like

0%Ok

27%Dislike

3%Hate

33 votes

67%Love

17%Like

17%Ok

0%Dislike

0%Hate

6 votes · too few to score

Category winnerNot enough dataMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity63

〰 Sillage52

♥ Love / hate69

⏱ Longevity70

〰 Sillage50

♥ Love / hate88

Category winners

LongevityThe Persistence of Memory

SillageThe White

Value for money

How fairly priced voters find it

¤ Price value25

Category winnerTieBest value score

Main accords

Strength of each scent family · outlined = shared by both

iris100%

powdery86%

woody72%

violet58%

smoky44%

earthy30%

amber100%

warm spicy91%

iris83%

powdery74%

balsamic65%

violet56%

Scent match39%Some overlap · both iris, powdery and violet

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Notes

IrisSmokeWoody Notes

No top / heart / base split published

Top15-30 mins

SaffronJasminePink Pepper

Heart2-4 hrs

OlibanumMyrrhOpoponax

Base6-8+ hrs

IrisBenzoinMuskSmokeAgarwood

InformationalShared notesIris and Smoke. Durations are only published for The Persistence of Memory, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring100

Summer67

Fall83

Winter75

Day100

Night36

Spring50

Summer50

Fall100

Winter75

Day61

Night100

Category winnerNot enough dataMost year-round

Who wears it

Gender appeal votes

Men0

Unisex50

Women50

Men0

Unisex60

Women40

Date 38%Casual 28%Work 19%Party 15%

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#21,756

PerfumerJosh Meyer

Launched—

Reviews8

Overall rank#47,240

PerfumerHonorine Blanc

Launched—

Reviews0

Category winnerThe WhiteHigher overall rank

In a nutshell

Description & review snapshot

The White by The Sum pairs crisp iris root with a pale cloud of white smoke and dry woods. Crafted by perfumer Josh Meyer, it feels clean, quiet, and minimalist on skin. It shines in cool spring mornings or quiet office settings, offering a tranquil aura without heavy amber sweetness or dense spice.

Reviews →

Prann The Persistence of Memory opens with a sharp flash of fiery pink pepper and dry, bitter saffron before melting into something far warmer. The spice hits immediately. Within twenty minutes, the initial bite subsides into a rich, resinous core of golden olibanum, sweet myrrh, and dusty opoponax. Iris softens the s…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

Common questions

Straight answers from the data above.

Which is better, The White or The Persistence of Memory?

The White takes 2 of 4 categories. The White is rated 3.76/5 from 33 votes; The Persistence of Memory is rated 4.50/5 from 6 votes. Choose The White for a iris and powdery character. Wins on sillage & projection and fragranxe ranking. Best in spring, daytime wear. Choose The Persistence of Memory for a amber and warm spicy character. Wins on longevity. Best in fall, evening wear.

Which lasts longer, The White or The Persistence of Memory?

The Persistence of Memory lasts longest (The Persistence of Memory 70/100, The White 63/100), based on community performance votes.

Which projects more, The White or The Persistence of Memory?

Projection is very close: The White 52/100, The Persistence of Memory 50/100 for sillage.

Do The White and The Persistence of Memory smell similar?

Some overlap: a 39% scent match on Fragranxe. Both share iris, powdery and violet accords. Common notes include Iris and Smoke.

Is The White or The Persistence of Memory better for summer or winter?

The White suits daytime wear; The Persistence of Memory suits evening wear. Based on community season votes.

What are the notes in The White and The Persistence of Memory?

The White features Iris, Smoke and Woody Notes. The Persistence of Memory has top notes of Saffron, Jasmine and Pink Pepper, heart notes of Olibanum, Myrrh and Opoponax, a base of Iris, Benzoin, Musk and Smoke.