Fragrance comparison

White vs Memoire

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 24 Oct 2026 141 ratings analysed

White

Undergreen

3.6193 votes

Rank #19,087 CoconutAldehydic

Full profile Similar & dupes

17%scent match

Clearly different

4 wins

Memoire

Shiseido

3.9048 votes

Rank #21,230 PowderyMusky

Full profile Similar & dupes

Quick verdict

Which one should you pick?

Memoire takes 4 of 7 categories.

White
Choose it for a coconut and aldehydic character. Wins on longevity and fragranxe ranking. Best in summer, daytime wear.
Memoire
Choose it for a powdery and musky character. Wins on ratings & consensus, community sentiment and value for money. Best in spring, daytime wear.

White2/7

Memoire4/7

Ratings & consensus: Memoire
Community sentiment: Memoire
Longevity: White
Sillage & projection: Tie
Value for money: Memoire
Versatility: Memoire
Note pyramid (duration): Not scored
Fragranxe ranking: White

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

WhiteUndergreen

MemoireShiseido

Winner

Ratings & consensus

Average rating and ownership split

3.61/ 5 · 93 votes

Have 25%Had 22%Want 53%

3.90/ 5 · 48 votes

Have 38%Had 15%Want 48%

Category winnerMemoireRating weighted by vote count

Community sentiment

How voters split from love to hate

29%Love

35%Like

4%Ok

30%Dislike

1%Hate

93 votes

29%Love

52%Like

2%Ok

13%Dislike

4%Hate

48 votes

Category winnerMemoireMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity64

〰 Sillage59

♥ Love / hate65

⏱ Longevity60

〰 Sillage59

♥ Love / hate72

Category winners

LongevityWhite

SillageTie

Value for money

How fairly priced voters find it

¤ Price value34

¤ Price value88

Category winnerMemoireBest value score

Main accords

Strength of each scent family · outlined = shared by both

coconut100%

aldehydic92%

green84%

aromatic77%

white floral69%

woody61%

powdery100%

musky92%

white floral84%

amber77%

floral69%

rose61%

Scent match17%Clearly different · both white floral

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top15-30 mins

CoconutAldehydesMint

Heart2-4 hrs

JasmineYlang-YlangAfrican Orange Flower

Base5-7 hrs

Orris RootTuberoseAmyrisStyrax

Top

AldehydesNeroliGardeniaBergamotAmalfi Lemon

Heart

RoseHeliotropeJasmineCarnationYlang-YlangAfrican Orange FlowerOrchid

Base

MuskCivettaSandalwoodStyraxAmberBenzoinVanille

InformationalShared notesAldehydes, Jasmine, Ylang-Ylang and African Orange Flower. Durations are only published for White, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring77

Summer100

Fall38

Winter11

Day100

Night33

Spring100

Summer69

Fall69

Winter69

Day100

Night53

Category winnerMemoireMost year-round

Who wears it

Gender appeal votes

Men28

Unisex39

Women33

Casual 43%Work 35%Date 15%Party 8%

Men0

Unisex13

Women88

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#19,087

PerfumerFabrice Olivieri

Launched—

Reviews10

Overall rank#21,230

PerfumerNot listed

Launched—

Reviews7

Category winnerWhiteHigher overall rank

In a nutshell

Description & review snapshot

Undergreen White turns the traditional tropical coconut profile upside down. It smells crisp, frosty, and distinctively clean. Instead of sticky suntan lotion, you get freshly shaved coconut meat chilled by brisk garden mint and fizzy aldehydes. The opening brings an unexpected shock of herbal cold. Soon, creamy jasmi…

Reviews →

Shiseido Memoire opens with a punch of bright bergamot and dry aldehydes that immediately recalls classic mid-century perfumery. As the initial fizz of citrus settles on the skin, a powdery floral heart of rose, carnation, and sweet heliotrope emerges, shifting the character from clean to softly romantic. It wears lig…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

Common questions

Straight answers from the data above.

Which is better, White or Memoire?

Memoire takes 4 of 7 categories. White is rated 3.61/5 from 93 votes; Memoire is rated 3.90/5 from 48 votes. Choose White for a coconut and aldehydic character. Wins on longevity and fragranxe ranking. Best in summer, daytime wear. Choose Memoire for a powdery and musky character. Wins on ratings & consensus, community sentiment and value for money. Best in spring, daytime wear.

Which lasts longer, White or Memoire?

White lasts longest (White 64/100, Memoire 60/100), based on community performance votes.

Which projects more, White or Memoire?

Projection is very close: White 59/100, Memoire 59/100 for sillage.

Do White and Memoire smell similar?

Clearly different: a 17% scent match on Fragranxe. Both share white floral accords. Common notes include Aldehydes, Jasmine, Ylang-Ylang and African Orange Flower.

Is White or Memoire better for summer or winter?

For summer, White is the stronger pick. For winter, Memoire is the stronger pick. White suits daytime wear; Memoire suits daytime wear. Based on community season votes.

What are the notes in White and Memoire?

White has top notes of Coconut, Aldehydes and Mint, heart notes of Jasmine, Ylang-Ylang and African Orange Flower, a base of Orris Root, Tuberose, Amyris and Styrax. Memoire has top notes of Aldehydes, Neroli, Gardenia and Bergamot, heart notes of Rose, Heliotrope, Jasmine and Carnation, a base of Musk, Civetta, Sandalwood and Styrax.