Fragrance comparison

XO Extraordinary vs Memoire

Notes, accords, longevity, sillage, seasons and community ratings, side by side.

Updated 15 Nov 2026 93 ratings analysed

XO Extraordinary

Ted Baker

3.6945 votes

Rank #24,130 White FloralPowdery

Full profile Similar & dupes

45%scent match

Some overlap

7 wins

Memoire

Shiseido

3.9048 votes

Rank #23,023 PowderyMusky

Full profile Similar & dupes

Quick verdict

Which one should you pick?

Memoire takes 7 of 7 categories.

XO Extraordinary
Choose it for a white floral and powdery character. Best in spring, daytime wear.
Memoire
Choose it for a powdery and musky character. Wins on ratings & consensus, community sentiment and longevity. Best in spring, daytime wear.

XO Extraordinary0/7

Memoire7/7

Ratings & consensus: Memoire
Community sentiment: Memoire
Longevity: Memoire
Sillage & projection: Memoire
Value for money: Memoire
Versatility: Memoire
Note pyramid (duration): Not scored
Fragranxe ranking: Memoire

Head-to-head breakdown

Every category side by side, with the winner called out.

Fragrance

XO ExtraordinaryTed Baker

MemoireShiseido

Winner

Ratings & consensus

Average rating and ownership split

3.69/ 5 · 45 votes

Have 49%Had 26%Want 26%

3.90/ 5 · 48 votes

Have 38%Had 15%Want 48%

Category winnerMemoireRating weighted by vote count

Community sentiment

How voters split from love to hate

16%Love

53%Like

16%Ok

16%Dislike

0%Hate

45 votes

29%Love

52%Like

2%Ok

13%Dislike

4%Hate

48 votes

Category winnerMemoireMost positive mix (25+ votes)

Longevity & sillage

0–100 community performance scores

⏱ Longevity43

〰 Sillage43

♥ Love / hate67

⏱ Longevity60

〰 Sillage59

♥ Love / hate72

Category winners

LongevityMemoire

SillageMemoire

Value for money

How fairly priced voters find it

¤ Price value70

¤ Price value88

Category winnerMemoireBest value score

Main accords

Strength of each scent family · outlined = shared by both

white floral100%

powdery86%

tuberose72%

vanilla58%

animalic44%

musky30%

powdery100%

musky92%

white floral84%

amber77%

floral69%

rose61%

Scent match45%Some overlap · both powdery, white floral and musky

Note pyramid (duration)

Top, heart and base, with how long each lasts when known · gold = shared

Top

African Orange Flower

Heart

TuberoseGardeniaJasmine

Base

HeliotropeMusk

Top

AldehydesNeroliGardeniaBergamotAmalfi Lemon

Heart

RoseHeliotropeJasmineCarnationYlang-YlangAfrican Orange FlowerOrchid

Base

MuskCivettaSandalwoodStyraxAmberBenzoinVanille

InformationalShared notesAfrican Orange Flower, Gardenia, Jasmine and Heliotrope. Note durations are not published for these fragrances, so this is not scored.

Seasons & time of day

Relative to each fragrance's best season

Spring100

Summer70

Fall70

Winter50

Day100

Night35

Spring100

Summer69

Fall69

Winter69

Day100

Night53

Category winnerMemoireMost year-round

Who wears it

Gender appeal votes

Men0

Unisex0

Women100

Men0

Unisex13

Women88

InformationalProfile onlyAudience is not scored

Ranking & credits

Fragranxe overall rank, nose and launch

Overall rank#24,130

PerfumerSophie Labbé

Launched—

Reviews7

Overall rank#23,023

PerfumerNot listed

Launched—

Reviews7

Category winnerMemoireHigher overall rank

In a nutshell

Description & review snapshot

Ted Baker XO Extraordinary is a fresh white floral fragrance built around orange blossom and tuberose. Sophie Labbe designed this scent to offer a bright, clean floral profile that stays light on skin during warm spring mornings. It presents a simple, everyday option for individuals who want a clean gardenia and jasmi…

Reviews →

Shiseido Memoire opens with a punch of bright bergamot and dry aldehydes that immediately recalls classic mid-century perfumery. As the initial fizz of citrus settles on the skin, a powdery floral heart of rose, carnation, and sweet heliotrope emerges, shifting the character from clean to softly romantic. It wears lig…

Reviews →

InformationalRead bothTaste is personal

How we score: ratings blend public fragrance ratings with Fragranxe member votes; longevity, sillage, value and sentiment are community vote scores, and season bars are relative to each fragrance's strongest season. Categories with too little data are shown but not scored. The scent match weighs accord overlap (60%) and shared notes (40%). More in the FAQ.

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Common questions

Straight answers from the data above.

Which is better, XO Extraordinary or Memoire?

Memoire takes 7 of 7 categories. XO Extraordinary is rated 3.69/5 from 45 votes; Memoire is rated 3.90/5 from 48 votes. Choose XO Extraordinary for a white floral and powdery character. Best in spring, daytime wear. Choose Memoire for a powdery and musky character. Wins on ratings & consensus, community sentiment and longevity. Best in spring, daytime wear.

Which lasts longer, XO Extraordinary or Memoire?

Memoire lasts longest (Memoire 60/100, XO Extraordinary 43/100), based on community performance votes.

Which projects more, XO Extraordinary or Memoire?

Memoire projects furthest (Memoire 59/100, XO Extraordinary 43/100), based on community performance votes.

Do XO Extraordinary and Memoire smell similar?

Some overlap: a 45% scent match on Fragranxe. Both share powdery, white floral and musky accords. Common notes include African Orange Flower, Gardenia, Jasmine and Heliotrope.

Is XO Extraordinary or Memoire better for summer or winter?

For summer, XO Extraordinary is the stronger pick. For winter, Memoire is the stronger pick. XO Extraordinary suits daytime wear; Memoire suits daytime wear. Based on community season votes.

What are the notes in XO Extraordinary and Memoire?

XO Extraordinary has top notes of African Orange Flower, heart notes of Tuberose, Gardenia and Jasmine, a base of Heliotrope and Musk. Memoire has top notes of Aldehydes, Neroli, Gardenia and Bergamot, heart notes of Rose, Heliotrope, Jasmine and Carnation, a base of Musk, Civetta, Sandalwood and Styrax.