Devotion

“A budget rose floral with a clear Chloé-inspired direction”

Devotion by New Look is a straightforward floral built around rose, but it does not read old-fashioned or powder-heavy. The note list points to a clean bouquet, with magnolia, peony, lily of the valley, and freesia keeping the rose light on its feet. Cedar and amber sit underneath, while honey adds a soft warmth that stops the scent from feeling too sharp or watery.

What matters most here is the comparison that keeps coming up around it. Devotion appears to sit very close to the style of Chloé Eau de Parfum, and that tells you a lot about the experience before you even spray it. Think fresh rose, airy florals, a polished everyday mood, and a feminine profile that feels easy to wear rather than dramatic. The available feedback also suggests that this similarity is the main reason people seek it out.

On skin, the opening is likely to feel bright, floral, and immediately familiar if you know modern rose perfumes. The rose seems to lead, but not in a dark or syrupy way. Magnolia and peony should keep it smooth and petal-like, while lily of the valley and freesia add lift. As it settles, the composition looks softer and slightly warmer, with cedar giving shape and amber adding a gentle base. Honey is present in the structure, though this does not seem like a truly sweet perfume.

That balance is probably Devotion's strongest quality. It sounds clean without turning soapy, floral without becoming dense, and feminine without feeling too dressed up for everyday use. This is the kind of scent that makes sense for daytime wear, spring weather, and easy office use. It is not trying to be unusual, sensual, or heavily layered. It is trying to smell pretty, familiar, and put-together, and the evidence suggests it succeeds best when judged on those terms.

Performance should be approached with some caution. The available data points toward solid wear, and there are votes for longer-lasting performance than you might expect from a cheap floral. At the same time, direct comparison from wearers says it does not last as long as Chloé Eau de Parfum. That makes sense. A budget fragrance can smell convincingly close in the first hours and still fall behind in depth and staying power later. Projection also seems variable, though moderate is the safest expectation.

The value side is easier to understand. Devotion seems most appealing to shoppers who want that fresh rose profile without paying designer money. If you already enjoy Chloé EDP and want a cheaper, easier version for casual wear, errands, or generous spraying, this is exactly the sort of fragrance worth testing. If you want stronger originality, richer texture, or a more luxurious dry-down, it may feel too close to a familiar template.