Heart
Heart by Sergey Gubanov is a 2016 unisex fragrance focusing on a vibrant Aromatic Fruity profile. Featuring notes of black currant, ivy, and raspberry, this scent is rounded out by sugar and musk. It offers a bright, sweet, and approachable option for daily wear, particularly during the spring and summer seasons when fruity accords perform best.
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Performance Metrics
27 VOTESOpen Performance Breakdown 1 TAKE
Longevity is weak to moderate, typically lasting 3 to 4 hours. Projection is intimate and stays within arm's reach, making it ideal for mild spring and summer weather when you want a pleasant, clean aura.
Notes Pyramid
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Heart is a bright, tart, and moderately sweet aromatic fruit scent. The profile is built on the sharpness of black currant and ivy, the tangy heart of raspberry and red currant, and a final lingering base of clean musk and light sugar, resulting in a fresh and lively berry-focused texture.
Main Accords
5 MAPPEDThe fruity and sweet accords dominate from the first spray. The green ivy notes provide a crisp texture initially, but they recede quickly to allow the musk to provide a smooth, clean finish that prevents the sugar from becoming too heavy on the skin.
Community Data
53 TOTAL VOTESCOMMUNITY SENTIMENT
OWNERSHIP STATS
GENDER APPEAL
REVIEW SENTIMENT
When to Wear
TAP TO VOTETIME OF DAY · TAP TO VOTE
OCCASIONS · TAP TO VOTE
It looks easiest to wear in spring and summer. The vote picture leans most toward daytime.
Pros & Cons
Quick take before you sampleWHY PEOPLE MAY LIKE IT
Very approachable fruity profile.
Perfect for casual spring wear.
Bright opening that lifts the mood.
Gender-neutral appeal for men and women.
Clean, musk-based dry-down.
Easy to wear for daily errands.
Does not overwhelm in the office.
Tart berries avoid being too sweet.
Simple, no-fuss scent profile.
Pleasant for warm summer afternoons.
Great entry point for beginners.
Light enough for close contact.
WHAT TO WATCH OUT FOR
Below-average longevity on skin.
Performance requires frequent reapplication.
Lacks significant depth or complexity.
Can feel thin in cold weather.
Not a high-projection powerhouse.
Scent fades quickly by mid-day.
Limited versatility for evening wear.
May feel too simple for collectors.
Not suited for formal black-tie events.
Sugar note might be too sweet for some.
Sillage is very intimate after two hours.
Often requires overspraying for impact.
Fragranxe Review
EDITORIAL“Heart by Sergey Gubanov: An Uncomplicated Fruit-Forward Daily Choice”
Heart by Sergey Gubanov opens with a sharp, green burst of black currant and ivy. This initial phase is energetic and clearly defines the fragrance as an aromatic fruit scent. It is not subtle, but the green ivy keeps the black currant from feeling like pure syrup right out of the gate. You feel the brightness immediately upon spraying, making it a great pick for a morning routine when you need a quick mood lift.
As the heart notes emerge, the composition transitions into a blend of red currant and raspberry. This is where the fragrance finds its true character, settling into a tart, berry-forward center that feels natural and light. The transition is smooth, and the shift from the sharp opening to the fruitier mid-section is one of the more satisfying aspects of the wear. It does not try to be overly complex or heavy, which works in its favor for daily use.
The base notes of sugar and musk anchor the berries without overwhelming them. On the skin, this dry-down behaves predictably, losing the sharp green edges and becoming a soft, sweet skin scent. While the sugar note is present, it stays balanced and never crosses into cloying territory. It is a clean, modern approach to a fruit-centered base that avoids common pitfalls like excessive powder or heavy vanilla.
Regarding performance, Heart is a moderate to weak performer. You will likely get three to four hours of projection before it starts to fade significantly. Sillage is intimate, staying mostly within arm's reach. This makes it a safe, polite fragrance for office environments or casual weekend errands in the spring and summer. It is not the scent you reach for if you need something to last from dawn until dinner, but it is perfect for shorter windows of wear.
This fragrance is aimed at anyone looking for a clean, fruit-centric daily scent. It is gender-neutral, making it an easy pick for both men and women who prefer something less floral. Because it is simple and approachable, it is particularly suitable for beginners. If you want a no-fuss, pleasant-smelling companion for warmer days, this fits the bill well.
In conclusion, Heart is a solid, if not world-changing, choice. It excels at being an easy-to-wear, bright, and fruity scent. It is not an essential purchase for collectors, but it serves its purpose as a reliable, pleasant daily driver.
FAQs
What does Heart by Sergey Gubanov smell like?+
This is a fruit-forward scent anchored by black currant and ivy in the opening. The heart leans into red currant and raspberry notes, giving it a tart, berry-heavy character. The base of sugar and musk adds a slight sweetness that lingers on the skin, perfect for casual daytime wear in the spring.
Does this fragrance last a long time?+
Performance for Heart is generally considered moderate to weak. You can expect about three to four hours of noticeable scent before it fades close to the skin. It is best suited for those who do not mind reapplying during the day or prefer a lighter, less intrusive sillage for work or study.
When is the best time of year to wear this?+
Heart shines in the spring and early summer when the air is crisp. The fruity notes of raspberry and red currant feel most natural in warm, sunny weather. It may feel a bit thin or too sharp during the deep cold of winter, where heavier, resinous fragrances typically perform better.
Is this a good blind buy?+
Blind buying is risky given its simple, berry-heavy profile and moderate longevity. If you enjoy fruity, sweet scents like those found in basic berry-focused collections, you might appreciate it. However, those looking for complexity or high-end performance should sample it first to ensure the musk and sugar notes sit well on their specific skin chemistry.
Can men wear this easily?+
Yes, Heart is marketed as a unisex fragrance. The aromatic ivy and musk balance the fruitiness, making it approachable for anyone. It avoids the heavy floral powder common in many feminine-leaning perfumes, allowing it to fit into a casual, clean-smelling grooming routine for men, especially during warmer months.
Is this suitable for a formal office environment?+
Yes, its moderate projection makes it a safe choice for close-quarters work environments. Because the berry notes of black and red currant are bright and fresh rather than dark or spicy, it is unlikely to offend colleagues. It provides a clean, fruity aura without filling the entire room.
How does the opening differ from the dry-down?+
The opening is sharp and green, defined by the ivy and black currant notes. As it dries down, the ivy fades, and the raspberry and red currant become more prominent. The final stage is mostly a soft, sweet musk that stays close to the skin for the remainder of the wear.
Is this a good gift for a perfume beginner?+
It is a straightforward, pleasant option for beginners who enjoy fruit scents. Since it lacks challenging notes like heavy oud or dense patchouli, it is very accessible. However, you should ensure the recipient likes sweet, berry-focused perfumes, as the sugar and musk base gives it a distinct gourmand edge.
How do I make it last longer?+
To get more longevity, apply this to well-moisturized skin or unscented lotion. Because Heart relies on lighter fruit notes like raspberry, they tend to evaporate quickly on dry skin. Applying it to clothing or fabric may help the ivy and currant notes linger an extra hour or two compared to direct skin application.
Does it have a strong sillage?+
It generally provides a moderate sillage that stays within arm's length for the first two hours. It is not a room-filler, which makes it ideal for intimate settings like date nights or small social gatherings where you want a pleasant, fruity scent without overwhelming the people sitting next to you.
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Dupes & Alternatives
COMMUNITY DUPESCOREConsider Lalique Amethyst if you want a more robust, woodier take on berries, or Jo Malone Blackberry & Bay for a sharper, more herbal interpretation of the same fruit profile.
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