Invidia
Memoize London crafted Invidia for cold weather wearers seeking a heavy, spicy leather profile. Dense cloves and rich oakwood lead the composition, while subtle caramel and musk soften the dry down. It shines during chilly evening events and formal winter gatherings, offering robust projection that suits experienced buyers who favor bold, woody fragrances over light commercial florals.
Similar Suggestions
BETAFragrances with the nearest note and performance profile.
For more in-depth suggestions.
Performance Metrics
149 VOTESOpen Performance Breakdown 1 TAKE
Expect 7 to 9 hours of longevity on skin, with strong projection pushing past arm's length for the first two hours before settling into a moderate scent bubble. It performs best in cold weather below 15 degrees Celsius on hydrated skin.
Notes Pyramid
Search these notesChoose where each note belongs.
Invidia is a dark, warm spicy fragrance centered on pungent cloves, dry oakwood, and rugged leather. Faint floral accents of orchid and tuberose disappear almost instantly, yielding to a smoky heart of tobacco, caramel, and vanilla. The texture is thick, powdery, and woody.
Main Accords
10 MAPPEDThe dominant warm spicy accord opens with sharp intensity as cloves dominate the first thirty minutes. As the scent settles, woody accords of oak and sandalwood merge with clean leather and dry tobacco leaves. The sweet caramel and vanilla accents remain quiet in the background, providing texture rather than heavy gourmand syrup.
Community Data
252 TOTAL VOTESCOMMUNITY SENTIMENT
OWNERSHIP STATS
GENDER APPEAL
REVIEW SENTIMENT
When to Wear
TAP TO VOTETIME OF DAY · TAP TO VOTE
OCCASIONS · TAP TO VOTE
It looks easiest to wear in fall and winter. The vote picture leans most toward night.
Pros & Cons
Quick take before you sampleWHY PEOPLE MAY LIKE IT
Delivers exceptional 8-plus hour longevity on skin during cold weather.
Rich oakwood and leather dry down creates a cozy winter evening scent bubble.
Restrained caramel and vanilla sweetness prevents the fragrance from feeling cloying.
Stands out from typical designer fragrances with a bold, unapologetic clove note.
Clean, non-animalic leather note wears easily without any harsh chemical edges.
Projects strongly past arm's length for the first two hours after application.
Clings to winter coats and scarves for over twenty-four hours.
Excellent option for formal evening events and chilly autumn gatherings.
Appeals strongly to lovers of dark, dry, masculine-leaning woody profiles.
Well-crafted transitions from sharp opening spices to smooth woody base notes.
WHAT TO WATCH OUT FOR
Heavy clove opening can feel overpowering and medicinal for the first thirty minutes.
Orchid, tuberose, and ylang-ylang top notes are almost undetectable on skin.
Not suitable for warm spring or summer weather due to dense spicy notes.
High retail price point makes blind buying a full bottle a risky financial move.
Leans too dark and woody for buyers seeking traditional soft floral fragrances.
Can turn suffocating if over-sprayed in enclosed office environments.
Sweet caramel and vanilla elements remain too subtle for hardcore gourmand lovers.
Requires patience as the best oak and tobacco notes take an hour to emerge.
Polarizing spice profile gets mixed reactions from people sensitive to heavy clove.
Limited versatility for casual daytime wear during mild seasons.
Fragranxe Review
EDITORIAL“Memoize London Invidia Review: Heavy Cloves, Oak, and Leather”
Invidia by Memoize London opens with a massive wallop of ground cloves that hits your nostrils immediately. The official note pyramid lists orchid, ylang-ylang, and tuberose at the top, but those white florals barely manage a trace before the heavy spice takes total control. A faint creamy touch from ylang-ylang flickers for five minutes, but do not expect a lush floral bouquet. The opening is sharp, warm, and unapologetically pungent.
As the initial clove wave calms down after twenty minutes, the mid notes release a cozy mix of caramel, vanilla, and musk. The sweetness here stays remarkably restrained throughout the wear. Instead of turning into a sugary gourmand, the caramel acts as a smooth buffer between the sharp spices and the incoming heavy woods. Vetiver introduces a dry, earthy bite that keeps the middle stage structured and sophisticated.
On skin, the dry down is where Invidia finds its true voice after two hours. Heavy oakwood combines with clean leather and unlit tobacco leaves to create a dense, woody shield. The leather note avoids any harsh chemical edges or barnyard funk. Instead, it wears like a broken-in leather jacket sitting near a woodstove, while sandalwood adds a subtle powdery texture in the background.
Performance is impressive without becoming obnoxious. Expect 7 to 9 hours of total wear time on skin, with strong arm's-length projection for the first two hours. This scent thrives in freezing temperatures, crisp autumn breezes, and dark winter nights. Wearing this in high summer heat would be a mistake, as warm humidity causes the heavy cloves to turn oppressive.
Although marketed as unisex, Invidia leans distinctly masculine on most wearers due to the dry oak, tobacco, and dominant clove notes. Women who enjoy dark, resinous, non-sweet woody scents will certainly appreciate it, but buyers seeking soft floral vanillas should stay away. It fits confident wearers who want a cozy, brooding signature for cold weather formal events.
Invidia delivers a bold, warm spicy fragrance experience that prioritizes heavy woods and pungent spice over mass-appeal sweetness. The heavy dominance of cloves means this is not a safe blind buy, even if you love tobacco and vanilla notes on paper. Grab a 2ml decant first, test it on skin on a cold evening, and let the rich oak dry down make your final decision.
FAQs
What does Memoize London Invidia smell like?+
Invidia smells like a dark, warm spicy blend of heavy cloves, rich oakwood, and clean leather. Faint top notes of orchid and ylang-ylang fade rapidly, yielding to a heart of dry tobacco, vetiver, and subtle caramel. It feels cozy, woody, and intensely warm on skin during cold weather.
How does Invidia transition from opening to dry-down?+
The opening hits with a sharp, medicinal blast of cloves alongside fleeting white florals. Within thirty minutes, caramel and vanilla soften the sharp edges. The final dry down settles into a long-lasting base of dry oak, leather, tobacco, and vetiver that lingers for hours.
How long does Memoize London Invidia last on skin?+
Invidia lasts between 7 and 10 hours on skin, depending on your skin type and weather. On fabrics like wool coats or scarves, the heavy oak, tobacco, and clove notes remain noticeable for more than twenty-four hours after spraying.
How strong is the sillage and projection of Invidia?+
Invidia projects strongly for the first two hours, pushing past arm's length. As the clove note calms down, it settles into a cozy three-foot scent bubble that remains noticeable throughout an evening without overpowering a room.
Which season and weather suit Invidia best?+
Invidia is built specifically for autumn and winter. The dense clove, leather, and oakwood notes shine in freezing temperatures and crisp night air. It becomes overwhelming and sticky in warm, humid summer conditions.
What occasions are best for wearing Invidia?+
This fragrance is best suited for formal evening events, winter dinners, outdoor gatherings, and chilly night dates. Its dark, brooding woody profile works best paired with heavy winter coats or formal attire rather than casual gym clothes.
Is Memoize London Invidia masculine, feminine, or unisex?+
While marketed as unisex, Invidia leans distinctly masculine on skin due to the heavy oak, leather, tobacco, and pungent cloves. Women who enjoy dry, non-sweet woody scents can wear it comfortably, but it lacks traditional floral sweetness.
Who is the target audience for Invidia?+
Invidia suits experienced fragrance enthusiasts and lovers of niche, spicy woody perfumes. It appeals to wearers who prefer bold clove and leather notes over easy, mass-appealing commercial citrus or sweet gourmands.
Can you layer Memoize London Invidia with other fragrances?+
You can layer Invidia with a simple vanilla or amber lotion to amplify its cozy base and soften the sharp clove opening. Avoid layering it with other heavy spicy or floral perfumes to keep the oak and leather notes balanced.
How does Invidia compare to Tom Ford Black Orchid?+
Tom Ford Black Orchid focuses heavily on sweet, earthy dark florals and truffle. In contrast, Invidia pushes pungent cloves, dry oak, and leather forward, keeping its floral top notes of orchid and tuberose quiet in the background.
Rankings
Full rankingsWear Diary
0 COMMUNITY WEAR LOGSKeep sprays, longevity, weather, and compliments in one practical log.
Sign in to keep private wear notes.
Compliment Signal
FROM WEAR LOGSReviews
11 TOTALNo owner review yet. You can be the first.
Dupes & Alternatives
COMMUNITY DUPESCORENo dupes submitted yet. The first useful DupeScore can come from your community.
If Invidia's heavy clove note is too intense, try Jo Malone 154 Cologne for a drier, vetiver-focused spice or Tom Ford Black Orchid for a floral-forward dark option. Tom Ford Tobacco Vanille offers a sweeter, pipe-tobacco alternative without the sharp oak and leather body.
Live questions about Invidia
Ask one quick question and let the community weigh in while it is live.
No live pulse yet.
Trusted Sellers
Community-submitted stores that regular buyers trust, by country.
No trusted sellers added for this fragrance yet.
Where to Sample
Discovery sets, official samples, and trusted decants.
No sample or decant options shared for this fragrance yet.