No. 23
No. 23 by Ava Luxe is a creamy sandalwood fragrance softened with rose, geranium, lavender and musk. Reviewers often describe it as warm, comforting, powdery and gently sweet, with the sandalwood staying at the centre rather than turning sugary. It suits sandalwood lovers who want a relaxed woody floral with a soft incense feel. Sample first if strong sandalwood, powder, or sparkling.
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Performance Metrics
143 VOTESOpen Performance Breakdown 1 TAKE
Performance is one of the stronger points in the wearer feedback. Many votes and comments suggest good longevity, with some reviewers mentioning around a workday of wear. Projection seems more personal. It can feel moderate and comfortable, but on some skin the sandalwood and powdery base become much more noticeable.
Notes Pyramid
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No. 23 opens with a green, aromatic shimmer around geranium and lavender, then settles into creamy sandalwood, musk and soft florals. The rose and white-floral facets do not dominate as separate notes. They make the wood feel sweeter, smoother and more rounded, while a faint incense impression adds warmth in the background.
Main Accords
14 MAPPEDThe woody accord is the centre of No. 23, creamy rather than raw, with a powdery softness that grows in the dry-down. Aromatic lavender and geranium give the opening a clean herbal lift. The floral accord feels blended into the sandalwood, adding sweetness and silkiness instead of a clear rose bouquet. Musk helps the base feel warm, smooth and close to skin.
Community Data
245 TOTAL VOTESCOMMUNITY SENTIMENT
OWNERSHIP STATS
GENDER APPEAL
REVIEW SENTIMENT
When to Wear
TAP TO VOTETIME OF DAY · TAP TO VOTE
OCCASIONS · TAP TO VOTE
It looks easiest to wear in winter and fall. The vote picture leans most toward daytime.
Pros & Cons
Quick take before you sampleWHY PEOPLE MAY LIKE IT
Beautiful creamy sandalwood focus
Soft florals make the wood feel rounded
Comforting, warm and relaxing character
Good longevity for many wearers
More wearable than heavier spicy orientals
Gentle incense nuance adds depth
Works for casual daily wear if you like sandalwood
Sweetness feels floral rather than sugary
Interesting option for Tam Dao and Samsara fans
Can feel suitable across seasons
WHAT TO WATCH OUT FOR
Dominant sandalwood may overwhelm some wearers
Powdery dry-down can become too strong
Sparkling top notes may bother sensitive wearers
Not ideal for people who want clear florals
Projection appears inconsistent across skin types
May cause headaches for some reviewers
Limited bottle-size complaints appear in reviews
Can feel too woody for casual fresh-scent fans
Similarity comparisons are mood-based, not exact dupes
Best sampled before buying blind
Fragranxe Review
EDITORIAL“No. 23 Ava Luxe Review”
No. 23 by Ava Luxe is one for people who understand the pull of sandalwood. It is woody first, but not dry in a bare-plank way. The fragrance is creamy, soft and quietly sweet, with florals used more as texture than as a bouquet. Rose, geranium and lavender seem to round the edges, giving the sandalwood a pale, powdery glow rather than pushing the scent into a classic floral direction.
The opening can read green, aromatic and slightly sparkling. Some reviewers notice lavender, geranium, or a bright herbal lift before the warmer wood settles in. That brightness is part of what keeps No. 23 from feeling too dense, but it is also the part sensitive wearers should watch. A few comments point to headaches from the top notes or from the way the sandalwood becomes more forceful over time.
As it dries down, the sandalwood becomes the heart and main story. Reviewers describe it as creamy, nutty, gentle, warm, cozy and powdery. The sweetness feels tied to the flowers and musky base rather than to an obvious sugar note. There is also a soft incense impression in several comments, enough to give the fragrance a meditative warmth without making it smoky or churchy in a heavy way.
What makes No. 23 appealing is its balance of comfort and clarity. It has the easy, skin-close pleasure of a relaxed woody scent, but it still feels composed and niche in its material focus. Several wearers call it easy to like and good for casual use, while others place it beside serious sandalwood references such as Tam Dao, Samsara and Black Cashmere. Those comparisons should be taken as mood markers, but they show how strongly the sandalwood identity comes through.
Performance appears better than average for many wearers. The available longevity feedback leans toward long lasting, and reviewers mention eight-hour wear or being able to smell it at the end of a work day. Projection is more variable. Some experience it as moderate and lovely, while others find the sandalwood too assertive. This is a fragrance where skin chemistry matters, especially if powdery woods often expand on you.
No. 23 is best sampled by sandalwood fans, incense lovers and anyone who wants a softer woody floral that still has presence. It may be too much if you prefer transparent fresh scents, dislike powder, or want florals that remain distinct from the wood. For the right wearer, it reads warm, calm and quietly sensual, with enough polish to feel special without becoming difficult.
FAQs
What does No. 23 by Ava Luxe smell like?+
No. 23 smells mainly of creamy sandalwood, soft florals, musk and a powdery aromatic touch. Reviewers describe it as warm, comforting, slightly sweet and gently incense-like, with sandalwood carrying the fragrance from the opening into the dry-down.
Is No. 23 mostly a sandalwood perfume?+
Yes. The clearest pattern in the reviews is sandalwood. The flowers and lavender soften it, but most wearers experience No. 23 as a sandalwood-led fragrance rather than a floral perfume with a woody base.
Is No. 23 sweet?+
It has sweetness, but reviewers often frame it as floral, creamy and sandalwood-like rather than sugary. One useful way to think of it is soft, rounded sweetness around wood, not a dessert gourmand.
Is No. 23 powdery?+
Yes, powder is an important part of its character. The powdery side appears especially as the sandalwood becomes more pronounced on skin, helped by musk, geranium and the soft floral materials.
Does No. 23 smell feminine?+
The fragrance is listed for women and many reviewers find it softer and more feminine than drier sandalwood scents. At the same time, some wearer feedback calls it totally unisex because the sandalwood, incense and aromatic facets are prominent.
How long does No. 23 last?+
Wearer feedback points to good persistence for many people, with several reviewers describing it as long lasting and still noticeable after a work day. The vote pattern also leans more toward long lasting than weak, though skin chemistry can change the result.
Is No. 23 strong or subtle?+
It is not usually described as a heavy oriental, but it is not always whisper-soft either. The sillage feedback ranges from intimate to enormous, with many votes around moderate, so it may feel comfortable on some wearers and quite present on others.
When is the best season to wear No. 23?+
The strongest seasonal feedback points to fall and winter, but reviewers also mention successful warm-weather wear. It may work best when you want a comforting sandalwood scent that still has enough lift from green, floral and aromatic notes.
Is No. 23 good for daily wear?+
Yes, if you enjoy sandalwood. Several reviewers describe it as easy wearing, casual, relaxing and less heavy than some spicy oriental woods. It is better for someone who wants a soft woody signature than someone looking for a very fresh or bright scent.
Can No. 23 cause headaches?+
A few review comments mention headaches or sensitivity, especially from the sparkling top notes or the pronounced powdery sandalwood. If you are sensitive to strong sandalwood, powder, aromatic sharpness or persistent woody bases, sampling first is wise.
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Dupes & Alternatives
COMMUNITY DUPESCOREReviewers mention Diptyque Tam Dao as a useful reference, especially for uncomplicated sandalwood, but No. 23 is described as sweeter, softer and less sharp. Guerlain Samsara and Donna Karan Black Cashmere also come up as broader sandalwood and incense reference points. Treat these as adjacent options rather than direct dupes.
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