Since
Designed for lovers of artistic, tactile scents, this release moves away from sweet florals to explore a moodier territory. Proad pairs a structured rose with rich leather, dry paper, and damp soil tincture to evoke an introspective, quiet atmosphere. Woodsy notes and oakmoss anchor the composition, giving it an earthy, woodsy presence that feels calm, grounded, and slightly mysterious. The fragrance suits anyone looking for an understated signature that stands apart from mainstream designer blends. It performs especially well during cool spring mornings, damp rainy days, or reflective evenings when you want a scent that feels thoughtful and personal.
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Performance Metrics
10 VOTESOpen Performance Breakdown 1 TAKE
Community performance tracking remains limited for this release, with only a small number of recorded votes. Wearers who submitted data report moderate longevity, typically landing between three and six hours of detectable wear. Sillage is voted as moderate, projecting comfortably within an arm's length without overwhelming enclosed rooms.
Notes Pyramid
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The scent opens with an earthy splash of soil tincture alongside a velvety, slightly cool rose. Beneath the petals, a distinct dry paper note emerges, pairing with soft leather and animalic musk. As the scent settles, oakmoss and deep woodsy notes take over, leaving a smoky, forest-like trail on the skin.
Main Accords
7 MAPPEDEarthy and rose accords dominate the early stage of the wear, presenting a damp garden feel that feels fresh yet grounded. As the composition warms, leather, animalic undertones, and the dry paper accord introduce a bookish, tactile warmth. The final phase leans heavily on oakmoss, woodsy notes, and light smoky facets for a dry, mossy finish.
Community Data
26 TOTAL VOTESCOMMUNITY SENTIMENT
OWNERSHIP STATS
GENDER APPEAL
REVIEW SENTIMENT
When to Wear
TAP TO VOTETIME OF DAY · TAP TO VOTE
OCCASIONS · TAP TO VOTE
It looks easiest to wear in spring and summer. The vote picture leans most toward night.
Pros & Cons
Quick take before you sampleWHY PEOPLE MAY LIKE IT
Intriguing combination of fresh rose, soil tincture, and dry paper
Smooth leather base that avoids aggressive industrial sharpness
Comfortable moderate sillage well suited for office and quiet settings
Balanced unisex profile that wears effortlessly on all genders
Strong artistic direction crafted by independent perfumer Tada Archawong
Clean oakmoss and woodsy dry-down that stays grounded on skin
Unique literary atmosphere that avoids sugary commercial floral cliches
Fresh earthy opening that shines during damp spring weather
WHAT TO WATCH OUT FOR
Moderate longevity provides only 3 to 6 hours of total wear
Prominent soil tincture note may smell too damp for casual floral fans
Limited community reviews and data make blind buying risky
Moderate projection lacks the loud presence preferred for nightlife or parties
Harder to sample or purchase outside specialized niche retail channels
Dry paper and animalic accords can feel austere to beginner noses
Summer heat can cause the earthy and leather accords to feel heavy
Not designed for those seeking sweet or mass-appealing rose fragrances
Fragranxe Review
EDITORIAL“Since by Proad: An Atmospheric Study in Earth and Rose”
Since by Proad opens with an immediate contrast between damp realism and delicate floral sweetness. The initial spray delivers a prominent soil tincture note, reminiscent of fresh potting soil after a sudden rain shower. Resting directly against this earthy start is a fresh rose, which feels crisp, green, and completely devoid of syrupy sweetness. The opening is atmospheric and unconventional, immediately setting an introspective tone that feels peaceful rather than loud.
As the dampness of the top begins to recede, the heart introduces an unusual paper accord paired alongside smooth leather. It smells like opening an old hardcover book inside a well-worn leather chair. Subtle animalic facets and clean musk soften the edges, preventing the leather from feeling overly harsh or industrial. Eventually, the dry-down settles into a base of oakmoss and woodsy notes, leaving a dry, mossy imprint that feels grounded and contemplative.
Throughout the day, the earthy and rose accords maintain the strongest initial presence before gradually stepping back. The floral quality remains detectable, but it transforms into a backdrop for the darker textures. As the hours progress, the dry paper, smoky facets, and leather take center stage. The final hours present an intimate mix of woods, oakmoss, and soft musk that stays gentle on the skin without turning sharp.
Community performance votes for Since by Proad are limited, but recorded feedback classifies the longevity as moderate. Wearers can expect roughly three to six hours of noticeable presence. In terms of projection, community voters rate the sillage as moderate, meaning it creates a personal scent bubble that stays within an arm's length. This makes it a great choice for casual daytime wear, quiet office environments, and contemplative spring or autumn walks where a heavy scent would feel overwhelming.
This fragrance will appeal most to enthusiasts who enjoy avant-garde perfumery and moody, naturalistic accords. If you appreciate a distinct leather rose fragrance that explores earth, dry book pages, and forest floors, it offers plenty of personality. On the other hand, shoppers seeking a sugary, sweet floral or an attention-grabbing party scent should skip this bottle entirely. It is not built to fill a room or project crowd-pleasing commercial sweetness.
Overall, Tada Archawong has created a thoughtful piece of independent perfumery that delivers on its poetic premise. Because the soil tincture and paper elements can be divisive for casual noses, obtaining a sample first is the best path forward before committing to a full bottle.
FAQs
What does Since by Proad smell like?+
Since by Proad smells like a fresh rose surrounded by damp earth, aged paper, and soft leather. The fragrance opens with an authentic soil tincture note alongside crisp floral tones. As it dries down, woodsy notes, oakmoss, and subtle animalic musk create an introspective, forest-like atmosphere that feels both tactile and contemplative.
How long does Since by Proad last?+
Since by Proad lasts approximately 3 to 6 hours on the skin. Community votes currently place its longevity in the moderate category, based on available feedback. The damp earthy top and floral heart fade within the first few hours, leaving a skin-close base of oakmoss, musk, and dry woods.
What is the projection of Since by Proad?+
The projection of Since by Proad is moderate, radiating roughly an arm's length. Community voters classify the sillage as moderate rather than loud or intimate. It projects enough for people nearby to notice during normal conversation, but it will not fill an entire room or cause irritation in close quarters.
Is Since by Proad for men or women?+
Since by Proad is completely unisex and wears easily on anyone. Proad markets the scent for both women and men, and community voting agrees with a unisex classification. The balance between sweet floral rose and rugged notes of leather, oakmoss, and soil creates an appealing middle ground for all wearers.
Which seasons are best for wearing Since by Proad?+
Spring is the most favored season for Since by Proad, though it works across all seasons. Community seasonal votes favor spring first, with additional votes distributed across winter, summer, and fall. The damp soil tincture and floral rose flourish in cool, rainy spring weather without becoming cloying.
When should you wear Since by Proad?+
Since by Proad is best worn for casual daytime outings, work, or solitary activities like reading. Its introspective blend of paper, leather, and woodsy notes makes it ideal for quiet environments. It does not possess the heavy projection or sweet profile typically wanted for high-energy clubbing or nightlife.
How does the leather fragrance note behave in Since by Proad?+
The leather fragrance note in Since by Proad is smooth, dry, and tactile rather than sharp or gasoline-heavy. Paired directly with an antique paper accord and earthy soil tincture, the leather smells like the interior of a private library or a soft, broken-in jacket rather than new vehicle upholstery.
What perfumes are similar to Since by Proad?+
Since by Proad shares common ground with Le Labo Rose 31 and Byredo Rose Noir. While there are no direct clones, both alternatives combine a prominent rose with darker woody and mossy notes. However, Since stands apart with its unique inclusion of realistic soil tincture and vintage paper.
Should you blind buy Since by Proad or sample it first?+
You should definitely sample Since by Proad before buying a full bottle. Although it holds a favorable 4.33 rating, the prominent soil tincture and vintage paper accords can surprise those expecting a conventional rose. Because community reviews remain limited, testing it on your own skin is the safest choice.
Who is the perfumer behind Since by Proad?+
Tada Archawong is the perfumer who created Since by Proad. Launched in 2020 by the Thai niche house Proad, Archawong composed the fragrance around a poetic concept of solitude and emerging light, translating those themes through tactile notes of damp soil, paper, rose, and leather.
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Dupes & Alternatives
COMMUNITY DUPESCOREWhile direct clones do not exist in mainstream retail, wearers of earthy floral blends will find structural similarities in Le Labo Rose 31, which shares a woody rose theme but leans more on cumin and cedar. Frederic Malle Portrait of a Lady also explores a dark rose aesthetic, though it feels far heavier and more patchouli-laden than the papery, mossy leather profile crafted by Tada Archawong.
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