This Is Him! Burning Love
Designed for guys who want a summer scent that stands out from typical aquatic colognes, This Is Him! Burning Love by Zadig & Voltaire captures the electric mood of golden hour. It combines sparkling citrus top notes with a mellow heart of rum and a comforting foundation of vanilla, amber, and woods. The vibe is confident, approachable, and effortlessly stylish, making it a great pick for weekend road trips, patio dinners, or relaxed dates. If you love sweet citrus scents with depth, or if you usually prefer heavy winter fragrances and struggle to find a warm-weather signature, this bottle offers the perfect balance of fresh energy and cozy charm.
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Performance Metrics
373 VOTESOpen Performance Breakdown 1 TAKE
Expect five to seven hours of longevity on bare skin, with performance stretching past eight hours when sprayed on clothing. Sillage projects two to three feet for the first ninety minutes before settling into a pleasant, close scent bubble that stays personal and office-friendly throughout the day.
Notes Pyramid
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This fragrance opens with a bright splash of juicy orange and sparkling citruses, quickly introducing a mellow heart of golden spiced rum. The base settles into a comforting combination of creamy vanilla, warm amber, and dry woodsy notes, creating a balanced scent profile that smells like a refreshing orange creamsicle with a smooth woody backbone.
Main Accords
9 MAPPEDThe citrus accord leads with a bright, sunny sweetness that never turns sour, blending seamlessly into the boozy rum heart. As the hours tick by, the vanilla and amber accords wrap around dry woodsy notes, giving the skin a smooth, creamy warmth that stays pleasantly sweet without ever feeling sticky or overwhelming in the heat.
Community Data
717 TOTAL VOTESCOMMUNITY SENTIMENT
OWNERSHIP STATS
GENDER APPEAL
REVIEW SENTIMENT
When to Wear
TAP TO VOTETIME OF DAY · TAP TO VOTE
OCCASIONS · TAP TO VOTE
It looks easiest to wear in summer and spring. The vote picture leans most toward daytime.
Pros & Cons
Quick take before you sampleWHY PEOPLE MAY LIKE IT
Addictive sweet orange and smooth rum opening
Creamy vanilla dry-down that stays balanced and non-cloying
Comfortable and pleasant for warm spring and summer days
Approachably unique take on designer citrus fragrances
Great value for money at typical retail and discount pricing
Safe for office wear and enclosed spaces without causing headaches
Soft woodsy base adds nice structure on skin
Easy unisex appeal despite being marketed for men
Excellent crowd-pleasing casual date night scent
Lasts over eight hours on clothing and fabric
Uplifting and cheerful scent bubble for casual daytime use
WHAT TO WATCH OUT FOR
Projection becomes intimate after the first two hours
Bottle font and tie-dye graphic design may not appeal to everyone
Citrus top notes fade relatively quickly on dry skin
Lacks the deep smoky incense of the original This Is Him
Not powerful enough for cold winter nights or outdoor clubs
Simple note structure might feel underwhelming to niche collectors
Requires occasional reapplication for all-day sillage
Sweetness can lean slightly youthful for formal settings
Can smell familiar if you already own sweet citrus fragrances
Limited edition release might make future backup bottles harder to find
Does not project like a beast-mode powerhouse
Fragranxe Review
EDITORIAL“Zadig & Voltaire This Is Him! Burning Love In-Depth Review”
Spray This Is Him! Burning Love on your wrist, and you are immediately greeted by an invigorating burst of sweet orange and mixed citruses. Unlike sharp, astringent lemon openings that sting your nose, this top layer feels smooth, juicy, and uplifting. It gives off the joyful, sunlit aroma of freshly peeled citrus fruit on a warm morning, setting a friendly and bright tone right out of the bottle.
After about fifteen to twenty minutes on the skin, the fragrance begins its intriguing transition into the mid notes. A warm, golden rum note starts bubbling up beneath the citrus, cutting through the initial fruitiness with a rich booziness. This is not a harsh liquor smell; rather, it resembles a spiced cocktail stirred with citrus zest. As the rum mingles with sweet vanilla, the scent evolves into a creamy, comforting profile that many describe as a sophisticated orange creamsicle.
During the dry-down, the base notes take complete control. Earthy woodsy notes and warm amber join the creamy vanilla, anchoring the scent and preventing it from becoming overly syrupy or cloying. The woody accord adds structure and subtle masculinity, while the amber provides a golden, cozy glow. On skin, it feels soft, toasty, and inviting, maintaining just enough citrus brightness to keep the composition feeling fresh and dynamic throughout its life.
In terms of real-world performance, this Eau de Toilette gives you a solid five to seven hours of total longevity on bare skin. If you mist it onto your shirt or collar, you can easily stretch that wear time to eight or nine hours. Sillage is moderate, pushing out about two to three feet for the first hour and a half before settling into an intimate scent bubble. It is never loud enough to choke out a room, making it ideal for daily office wear, casual outdoor brunches, and warm summer evenings.
This fragrance easily suits anyone who loves warm, gourmand-leaning scents but wants something refreshing enough for spring and summer heat. It leans slightly masculine thanks to the underlying woods and boozy rum, but the sweet vanilla and bright orange give it an easy unisex appeal. Guys in their twenties and thirties looking for an approachable daytime signature or a casual date-night option will find a lot to like here.
Overall, This Is Him! Burning Love is a fun, highly wearable flanker that breathes fresh warmth into the Zadig & Voltaire lineup. While fragrance purists who crave complex, beast-mode projection might find it too polite, everyday wearers will appreciate its crowd-pleasing charm, smooth blending, and affordable designer price point.
FAQs
What does the opening of This Is Him! Burning Love smell like?+
The fragrance opens with an immediate burst of sweet orange and vibrant citruses. It smells juicy, bright, and refreshing rather than sharp or sour. Within ten to fifteen minutes, a subtle boozy warmth from the rum begins to blend in, giving the citrus a smooth, cocktail-like quality.
How does the fragrance transition from heart to dry-down on the skin?+
As the top citrus softens, the rum note warms up and merges with sweet vanilla and amber. Over the next two hours, the composition transitions into a creamy, comforting base supported by dry woodsy notes, creating a smooth orange creamsicle aroma that stays gentle and rounded on skin.
How long does This Is Him! Burning Love last on skin compared to clothes?+
On bare skin, you can expect between five and seven hours of noticeable longevity before it becomes a soft skin scent. When applied directly to clothing, cotton shirts, or jackets, the vanilla, amber, and woods easily linger for eight to ten hours without fading away.
What is the sillage and projection radius of Burning Love?+
It creates a moderate projection bubble extending about two to three feet for the first hour and a half. After two hours, it pulls in closer to create an intimate aura that people only detect when standing right next to you or greeting you with a hug.
Which seasons and temperatures work best for wearing This Is Him! Burning Love?+
This fragrance performs at its absolute best in moderate to warm weather during spring, summer, and early autumn. Temperatures between 65 and 85 degrees Fahrenheit allow the citrus to sparkle while letting the warm rum and vanilla base develop smoothly without becoming cloying.
What occasions and settings are most suitable for this cologne?+
Its balanced character makes it great for casual daytime wear, weekend brunches, office settings, and relaxed evening dates. Because the sillage is polite, you can wear it in close quarters without overwhelming coworkers, while the boozy vanilla gives it enough charm for a night out.
Is This Is Him! Burning Love strictly masculine or can anyone wear it?+
While marketed toward men, this fragrance has a strong unisex appeal. The blend of sweet orange, creamy vanilla, and warm amber is naturally inviting, while the light woods and rum provide just enough backbone to keep it balanced for anyone who enjoys sweet citrus scents.
How does Burning Love compare to the original This Is Him! fragrance?+
The original This Is Him! is famous for its dark, smoky incense and heavy black pepper paired with vanilla. Burning Love strips away the heavy smoke, replacing it with bright orange, zesty citruses, and rum for a much lighter, sunnier, and warm-weather friendly profile.
Is This Is Him! Burning Love good value for an Eau de Toilette?+
Yes, it offers solid value in the designer category. As an Eau de Toilette, it delivers quality blending and a distinctive boozy citrus twist that stands out from typical generic fresh colognes, making it a worthy purchase for daily warm-weather rotation.
Which fragrance notes or scent families layer best with Burning Love?+
It layers wonderfully with clean cedarwood or sandalwood fragrances to enhance its woody base. You can also pair it with a light, sparkling bergamot or neroli splash to prolong the opening citrus brightness, or a pure vanilla oil to emphasize its cozy, gourmand qualities.
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Dupes & Alternatives
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If you enjoy this profile, check out Rochas Moustache Eau de Parfum for a spicier, slightly dressier take, or Paco Rabanne Ultrared for a sweeter candy-citrus vibe. Fans of the original This Is Him! will find this much lighter, replacing the dark smoky incense with sunny citrus and rum.
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