FRAGRANXE
Times Square by Insider Parfums
3COMMUNITY BALANCE2
INSIDER PARFUMSRANK #57,432 OVERALL

Times Square

★★★★★★★★★★
3.405 votes · 0 reviewsUNISEX

Insider Parfums delivers a complex unisex fragrance with Times Square. This 2024 launch combines aromatic top notes like lavender with a deep, spicy base of tobacco and cinnamon. It is an ideal choice for those seeking a woody, long-lasting scent that transitions smoothly from fresh daytime wear to a warm, resinous evening finish.

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BETA

Performance Metrics

13 VOTES
LONGEVITY
100
Eternal
1 votes
SILLAGE
100
Enormous
1 votes
LOVE / HATE
60
Neutral
5 votes
PRICE VALUE
90
Great value
1 votes
RR SCORE
34
Building evidence
5 votes
Ratings5
Reviews0
OVERALL67Well regarded13 votes
Open Performance Breakdown 1 TAKE

High longevity, often exceeding eight hours, with strong arm's length projection that remains detectable in most indoor environments.

Notes Pyramid

Search these notes
TOP
Bergamot Lavender Basil
MIDDLE

A complex woody and warm spicy profile characterized by herbal lavender, creamy coconut, and a dense, resinous base of tobacco, cinnamon, and oakmoss.

Main Accords

10 MAPPED
Woody
Warm Spicy
Aromatic
Powdery
Vanilla
Fresh Spicy
Earthy
Sweet
Floral
Citrus

The woody and warm spicy accords dominate from the middle stage onwards, providing a resinous, deep texture that clings to the skin and creates a persistent, grounded presence.

Community Data

24 TOTAL VOTES

COMMUNITY SENTIMENT

OWNERSHIP STATS

GENDER APPEAL

2votes

REVIEW SENTIMENT

0%positive
Positive0
Neutral0
Negative0

When to Wear

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SEASONS · 3 VOTES

TIME OF DAY · TAP TO VOTE

OCCASIONS · TAP TO VOTE

It looks easiest to wear in spring and fall. The vote picture leans most toward daytime.

Pros & Cons

Quick take before you sample

WHY PEOPLE MAY LIKE IT

+

Excellent longevity exceeding eight hours.

+

Versatile for office and evening wear.

+

Distinctly unisex profile.

+

Rich tobacco and cinnamon dry down.

+

Strong projection during early stages.

+

Great performance in cool weather.

+

Complex note profile without muddiness.

+

Professional yet modern aesthetic.

+

Reliable development on skin.

+

Good value for niche-style depth.

WHAT TO WATCH OUT FOR

−

Coconut note fades too quickly.

−

Can feel heavy in high humidity.

−

Complex list might deter minimalists.

−

Not a loud statement piece.

−

Requires skin test for development.

−

May overwhelm in very small spaces.

−

Spice notes may feel too bold.

−

Oakmoss might polarize some users.

−

Not suited for summer heat.

−

Tobacco note could feel too mature.

Fragranxe Review

EDITORIAL
“Times Square by Insider Parfums: A Deep Dive into Woody Spice”

The opening of Times Square by Insider Parfums feels immediate and intentional. A sharp, clear hit of bergamot meets the herbal backbone of basil and lavender. It is not overly citrusy, instead opting for a crisp, clean aromatic start that signals a versatile, everyday fragrance. You immediately notice that this is a fragrance designed to last, as the top notes hold their own for a surprising amount of time before the transition begins.

As the scent moves into the heart, it undergoes a distinct transformation. The floral notes of jasmine and may rose soften the herbal edge, while a touch of coconut adds a subtle, creamy texture that keeps the composition from feeling too dry. It is here that the fragrance finds its balance, acting as a bridge between the initial freshness and the heavy, spicy base that follows.

The base is where the perfume truly finds its character. A dense mix of tobacco, cinnamon, and clove provides a classic warm spicy profile, while pine tree and oakmoss give it a grounded, earthy foundation. On the skin, the interaction between the vanilla, benzoin, and the sharp vetiver is particularly fascinating. It creates a resinous, slightly sweet effect that feels modern rather than traditional.

Regarding performance, Times Square is a reliable workhorse. You can comfortably expect eight or more hours of longevity, with the tobacco and musk notes remaining clearly detectable on clothing and skin until the end of the day. The projection is substantial, sitting comfortably at arm's length for the first several hours, making it appropriate for both social settings and the workplace.

This fragrance is built for a wide audience. It is unisex in the truest sense, neither leaning too far into masculine woodiness nor feminine florals. It suits the person who wants a signature scent capable of handling variable temperatures. If you live in a climate with distinct seasons, you will find that it performs exceptionally well in the cool air of autumn and winter.

In terms of a final verdict, Times Square is a well-composed, dense aromatic that rewards the wearer with a long, evolving journey on the skin. It avoids the common trap of being one-note, instead offering a complex profile that feels grounded and thoughtful. It is a solid addition for anyone looking for a reliable, spicy, woody fragrance that doesn't rely on tired industry trends.

FRAGRANXE EDITORIAL

FAQs

What does Times Square smell like?+

Times Square starts with a crisp bergamot and basil opening before shifting into a complex middle of heliotrope and jasmine. The dry down is the real highlight, revealing a woody and spicy core anchored by tobacco, cinnamon, and oakmoss that provides a long-lasting, sophisticated presence for any season.

How does the fragrance change from opening to dry down?+

The opening is distinctly aromatic, leaning on lavender and fresh basil to provide an immediate clean feel. After an hour, the scent warms up significantly as coconut and violet soften the edges. The final hours on your skin reveal a robust base of tobacco, benzoin, and cedar that lingers for a full workday.

Is this fragrance suitable for office wear?+

Times Square works well in an office environment because the opening is professional and clean. However, the base is quite potent, so apply sparingly. One or two sprays ensure you project a clean, woody aura without filling the entire room, which is ideal for close-contact professional settings in the fall or spring.

Does this scent have good longevity?+

Users report that this fragrance has impressive longevity, often lasting well beyond eight hours on skin. The combination of dense base notes like patchouli, vetiver, and musk ensures it stays present through the evening, making it a reliable choice for long days when you cannot refresh your scent.

How strong is the sillage?+

The projection is quite notable, particularly in the first few hours after application. It creates a strong scent bubble that others will easily notice, especially if you apply it to warm pulse points. If you prefer a more subtle profile for intimate settings, reduce your spray count to avoid overwhelming your companions.

What season is best for this perfume?+

Due to its complex mix of warm spicy accords and woody notes like pine tree and cedar, this fragrance shines most in the cooler months. It performs exceptionally well in autumn and winter weather, where the cinnamon and clove notes provide a comforting, cozy sensation that complements heavier fabrics like wool or leather.

Is this a masculine or feminine scent?+

Times Square is firmly unisex. The aromatic lavender and basil at the start feel traditionally fresh, while the middle notes of may rose and violet add a softness that appeals to many. The deep, spicy tobacco base grounds the entire composition, making it wearable for anyone regardless of their usual gendered fragrance preferences.

Should I blind buy this perfume?+

Given the list of thirteen base notes, this is a complex fragrance that may surprise you. If you enjoy woody and spicy profiles, you might appreciate it, but it is always safer to sample first. Wear a small amount for a full day to observe how the coconut and tobacco behave on your skin.

Can I layer this with other fragrances?+

Because of its rich, woody, and warm spicy character, it acts as a strong base for layering. Try pairing it with a simple, citrus-heavy scent to cut through the depth, or add a vanilla-forward fragrance if you want to emphasize the sweet, powdery facets of the heliotrope and benzoin notes.

Is this suitable as a signature scent?+

Its versatility across seasons and its balanced development make it a solid candidate for a signature scent. The opening is bright enough for daytime errands, while the spicy, musky dry down has the depth required for evening outings, allowing it to adapt to various social roles throughout your week.

Rankings

Full rankings
Overall#57,432
Top Rated,
Most Reviewed,
Best Longevity#32,195
Best Sillage#27,665
Price Value#31,342

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Dupes & Alternatives

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While no exact dupe exists, compare it to Spicebomb for spice intensity or Encre Noire for a drier wood experience.

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Scent of the Day · Monday, Sep 28

TODAY’S PICK
Times SquareInsider Parfums
QUICK RATING
Very good
MOOD
WEATHER
OCCASION
SPRAYS2 sprays
VISIBILITY

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