FRAGRANXE
What Would Love Do by Lush
455COMMUNITY BALANCE38
LUSHRANK #5,081 OVERALL

What Would Love Do

★★★★★★★★★★
3.93602 votes · 21 reviewsUNISEX

What Would Love Do is a clean, cozy Lush scent built around bright tangerine, soothing lavender, and warm benzoin. It starts fresh and citrusy, then softens into an aromatic amber dry-down with a mild sweetness. Wear looks mostly moderate in both longevity and projection, so it may suit shoppers who want a noticeable but not overwhelming lavender fragrance. If you like calm.

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Performance Metrics

1,863 VOTES
LONGEVITY
67
Long
279 votes
SILLAGE
59
Strong
306 votes
LOVE / HATE
65
Liked
505 votes
PRICE VALUE
62
Good value
171 votes
RR SCORE
67
Well supported
602 votes
Ratings602
Reviews21
OVERALL65Well regarded1,863 votes
Open Performance Breakdown 1 TAKE

Performance appears dependable rather than huge. Longevity most often falls in the moderate to long-lasting range, while projection is usually moderate, with some people experiencing it as more intimate. It may suit buyers who want a scent that stays noticeable without becoming loud or overbearing.

Notes Pyramid

Search these notes
TOP
Tangerine
MIDDLE
Lavender
BASE
Benzoin

This is a citrus-amber lavender fragrance with a calm, cozy shape. The tangerine opening gives it brightness, the lavender brings an aromatic herbal core, and the benzoin adds warmth, softness, and a faint vanilla-like sweetness in the dry-down. It feels clearer and gentler than many heavier oriental styles.

Main Accords

12 MAPPED
Citrus
Sweet
Amber
Lavender
Spicy
Fruity
Warm Spicy
Floral
Creamy
Aromatic
Vanilla
Fresh Spicy

The accords suggest a fragrance that moves from sparkling citrus into warm aromatic comfort. The amber and benzoin facets likely smooth out the lavender, making it feel less sharp and more rounded, while the sweet and vanilla tones stay restrained enough to support the scent rather than dominate it.

Community Data

901 TOTAL VOTES

COMMUNITY SENTIMENT

OWNERSHIP STATS

GENDER APPEAL

183votes

REVIEW SENTIMENT

0%positive
Positive0
Neutral0
Negative0

When to Wear

TAP TO VOTE

SEASONS · 142 VOTES

TIME OF DAY · TAP TO VOTE

OCCASIONS · TAP TO VOTE

It looks easiest to wear in spring and winter.

Pros & Cons

Quick take before you sample

WHY PEOPLE MAY LIKE IT

+

Bright tangerine opening keeps the scent lively

+

Lavender feels warm and approachable rather than harsh

+

Benzoin adds a soft amber comfort in the dry-down

+

Simple three-note structure is easy to understand

+

Usually projects at a wearable everyday level

+

Moderate to long-lasting wear looks solid for the style

+

Works well across spring and cooler weather

+

Broadly unisex profile with easy day-to-day appeal

+

Likely to suit relaxed, casual, and office use

+

Value perception is generally positive

WHAT TO WATCH OUT FOR

−

May feel too simple for shoppers who want complexity

−

Lavender can still be a dividing note

−

Not likely to satisfy people wanting very strong projection

−

The citrus opening may fade fairly quickly

−

Could read slightly sweet if you prefer very dry scents

−

May feel a touch classic rather than modern to some

−

Not built as a bold evening statement fragrance

−

Performance can vary between intimate and stronger wear

−

Limited note structure means less evolution than some buyers expect

−

Blind buying is risky if benzoin or lavender rarely works on your skin

Fragranxe Review

EDITORIAL
“Lush What Would Love Do Review”

What Would Love Do is one of those fragrances that looks very simple on paper and still manages to feel distinctive on skin. The structure is direct, tangerine on top, lavender in the heart, benzoin in the base, but that simplicity is part of the appeal. Instead of chasing complexity, it focuses on contrast. You get a quick flash of citrus brightness at the start, then a calm aromatic core, then a softer amber-like finish that gives the whole scent its warmth.

The opening seems to be where the fragrance feels most lively. Tangerine gives it a bright, sunny effect, but the scent does not stay juicy for long. Quite quickly, the lavender becomes the main voice. This does not look like a barbershop lavender or a very dry herbal lavender. With the benzoin underneath, it usually reads smoother, warmer, and slightly sweeter. That helps explain why the fragrance can appeal to people who like aromatic notes but do not want something too sharp, metallic, or aggressively green.

In wear, the profile appears balanced between freshness and comfort. The top keeps it from feeling dense too early, while the base stops it from turning into a plain citrus cologne. The accord picture supports that impression well. Citrus is strongest, but amber, lavender, warm spicy, and aromatic facets all show up strongly too. There is also some sweetness and a touch of vanilla character, which likely comes through more clearly as the fragrance dries down. The result sounds easy to understand but not flat, especially if you enjoy fragrances that feel clean, warm, and emotionally soft rather than dramatic.

Performance looks solid rather than extreme. The most common longevity votes sit in the moderate to long-lasting range, and the most common sillage vote is moderate. That suggests a fragrance that usually stays present without trying to dominate a room. Some wearers may get a more intimate result, while others may find it stronger, but the overall picture points to a scent that fits close-to-medium wear better than loud statement use. For many shoppers, that is actually a strength. It makes the fragrance easier to use in daily life, especially in work, casual, or relaxed social settings.

Seasonally, spring and winter make the most sense from the voting available. That also fits the composition. Tangerine and lavender can feel fresh and uplifting in spring, while benzoin adds enough warmth for cooler weather. In very hot conditions, the lavender and sweetness may feel more pronounced, so sampling in your usual climate is still the smart move. The gender picture is also fairly clear. It is best understood as unisex, even if some people experience it with a slight feminine tilt.

For buyers, the real question is whether this kind of simplicity works for your taste. If you want a highly layered fragrance with lots of twists, this may feel too linear. If you want a comforting lavender scent with a citrus opening and a soft resinous base, it makes much more sense. It also seems to land well on value, with the price perception leaning positive overall. That adds to its appeal as an everyday fragrance or a relaxed personal scent rather than a special-occasion showpiece.

FRAGRANXE EDITORIAL

FAQs

What does What Would Love Do by Lush smell like?+

It smells like a simple blend of sparkling tangerine, herbal lavender, and warm benzoin. The overall effect is citrusy, aromatic, softly ambery, and lightly sweet.

Is What Would Love Do more citrusy or more lavender-forward?+

It appears to open with a noticeable citrus brightness from tangerine, then lavender becomes more central as it settles. The dry-down seems warmer and smoother because of the benzoin base.

Is What Would Love Do sweet?+

It can come across as gently sweet rather than sugary. The sweetness seems to come more from the benzoin and amber-like warmth than from candy-like notes.

Is What Would Love Do a unisex fragrance?+

Yes. It is presented as a fragrance for women and men, and the gender voting supports a broadly unisex profile, though it may read slightly more feminine to some wearers.

How long does What Would Love Do last?+

The voting suggests moderate to long-lasting wear is the most common experience. It may not be a powerhouse on everyone, but it usually does better than a very light citrus scent.

How strong is the projection?+

Projection looks mostly moderate, with some people finding it intimate and others getting stronger presence. It is unlikely to be consistently huge in the air.

When is the best time to wear What Would Love Do?+

Based on the seasonal voting, spring and winter look especially suitable. The citrus-lavender opening keeps it fresh enough for milder days, while the benzoin warmth helps it feel comfortable in cooler weather.

Does What Would Love Do work for everyday wear?+

Yes, it looks well suited to everyday use if you enjoy lavender and soft amber tones. Its moderate sillage and straightforward note structure make it easier to wear casually than many heavier orientals.

Is What Would Love Do office friendly?+

It can be, especially if applied lightly. Since the scent usually sits in the intimate-to-moderate range, it may work well in close settings for people who enjoy aromatic and slightly sweet fragrances.

Who might enjoy What Would Love Do the most?+

It may suit someone who likes lavender softened by warmth and a little citrus sparkle. If you enjoy clean aromatic perfumes with a cozy amber base, this is the kind of profile to sample.

Rankings

Full rankings
Overall#5,081
Top Rated#4,511
Most Reviewed#9,089
Best Longevity#10,710
Best Sillage#24,505
Price Value#7,292

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Reviews

21 TOTAL
3.9
★★★★★★★★★★
From 21 reviews

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Dupes & Alternatives

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Evidence here is too thin for a responsible exact-dupe claim. A better approach is to treat this as a reference point for shoppers who enjoy citrus-lavender ambers with a soft benzoin base. If that profile appeals to you, compare it with other warm aromatic lavender scents rather than expecting a close clone.

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Scent of the Day · Sunday, Sep 27

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What Would Love DoLush
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