Anima
Designed for collectors who prefer dark, moody fragrance compositions, Anima by Memoize London pairs a bitter cherry note with an earthy base of agarwood and patchouli. It skips the fluffy sugar typical of commercial fruity scents, offering a mature profile built for chilly nights and formal winter wear. The middle phase brings forward rich yellow floral tones of ylang-ylang alongside white jasmine, softening the bold woodiness. Wearers seeking a grounded cherry fragrance with moderate projection and a distinct resinous backbone will find this extrait well tailored for crisp weather.
Similar Suggestions
BETAFragrances with the nearest note and performance profile.
For more in-depth suggestions.
Performance Metrics
26 VOTESOpen Performance Breakdown 1 TAKE
Expect 6 to 8 hours of total longevity on skin from this Extrait de Parfum. Projection remains moderate within arm's length for the first 90 minutes before settling into an intimate scent bubble suitable for cool fall and winter evenings.
Notes Pyramid
Search these notesChoose where each note belongs.
Memoize London Anima opens with a sour dark cherry note before settling into a dense base of agarwood, earthy patchouli, and creamy jasmine. The texture feels dry and woody with a slight powdery floral cushion underneath the dark fruit.
Main Accords
10 MAPPEDThe dominant oud and cherry accords interact dynamically during the first hour of wear. Ripe cherry dominates the initial spray, but the dry agarwood and earthy patchouli quickly absorb the fruit sweetness, leaving a resinous, woody trail on skin.
Community Data
74 TOTAL VOTESCOMMUNITY SENTIMENT
OWNERSHIP STATS
GENDER APPEAL
REVIEW SENTIMENT
When to Wear
TAP TO VOTETIME OF DAY · TAP TO VOTE
OCCASIONS · TAP TO VOTE
It looks easiest to wear in fall and winter. The vote picture leans most toward daytime.
Pros & Cons
Quick take before you sampleWHY PEOPLE MAY LIKE IT
Realistic sour cherry top note that avoids cloying candy sugar
Rich agarwood base provides a solid resinous foundation
High Extrait de Parfum concentration feels smooth on skin
Excellent fit for cool autumn and winter evening wear
Jasmine indoles add a pleasing creamy texture in the heart
Completely unisex appeal suitable for any dark fragrance lover
Restrained sillage makes it safe for intimate indoor settings
Earthy patchouli balances the fruit sweetness effectively
Bottle design and packaging feel heavy and premium
Great alternative for lovers of woody non gourmand cherry scents
WHAT TO WATCH OUT FOR
Initial cherry note fades faster than some buyers might hope
Moderate sillage might disappoint those seeking room filling projection
Dry agarwood and patchouli base can smell slightly medicinal to some
Not suitable for hot summer days or humid weather
Violet and ylang-ylang middle notes are difficult to detect
High price point per milliliter compared to mainstream designer options
Lacks heavy vanilla or amber sweetness for gourmand fans
Can feel overly dark or somber for casual daytime errands
Limited availability in physical retail stores for testing
Sits close to skin after two hours of application
Fragranxe Review
EDITORIAL“Memoize London Anima Review: A Tart Cherry Oud built for Cold Nights”
Memoize London Anima hits skin with a burst of dark, sour cherry. It feels ripe rather than synthetic, immediately backed by an underlying bitterness. Unlike mass-market cherry fragrances that lean heavily into maraschino syrup or almond candy, Anima keeps its sweetness grounded. Within ten minutes, the initial tartness settles, allowing the deeper resinous woods to push through the fruity top notes.
As the initial fruit surge calms, the heart notes begin to unfold. White jasmine brings a subtle indolic warmth that rounds off the sharp edges of the opening. Violet and ylang-ylang remain mostly in the background, contributing a soft powdery cushion rather than an overt floral bouquet. The fragrance transitions from a bright fruit splash into a brooding, slightly creamy floral-wood blend over the first hour of wear.
On skin, the agarwood and patchouli dominate the middle and late phases. The oud here is dry, earthy, and mildly medicinal without venturing into barnyard territory. Patchouli adds a somber, dark soil character that absorbs the remaining cherry sweetness. The woodiness stays linear for hours, maintaining a quiet, smoky warmth that clings closely to wrist and neck.
Performance lands squarely in the moderate territory despite its Extrait de Parfum oil concentration. Expect six to eight hours of total wear time on skin, with projection staying within arm's length for about ninety minutes before pulling close. It performs best in cold weather, particularly damp fall evenings or winter nights out. It lacks the nuclear sillage needed to cut through heavy outdoor air, but it holds its own in cozy indoor settings.
Anima suits fragrance enthusiasts who want cherry without the sugary gourmand finish. Its unisex balance tilts slightly toward anyone who appreciates grounded, resinous woods paired with dark fruit. If you prefer bright citrus, clean musks, or heavy gourmand vanilla, this profile will feel too dense and shadowy for daily wear.
Memoize London delivers a solid, understated dark wood composition in Anima. It may not push boundaries or fill a ballroom, but its dark cherry and agarwood combination offers a refined option for evening wear. Sampling first is recommended due to the dry patchouli and medicinal oud facets, but cherry collectors looking for something moody will find plenty to like here.
FAQs
What does Memoize London Anima smell like?+
Memoize London Anima opens with a sour, dark cherry top note before settling into a woody heart of agarwood and patchouli. Subtle jasmine indoles add a creamy floral nuance, creating a dark, non-gourmand cherry wood profile.
How does the opening of Anima differ from its dry-down?+
The opening highlights a tart, dark cherry fruitiness. Within thirty minutes, that bright fruitiness softens, allowing dry agarwood and earthy patchouli to dominate the long dry-down phase with a quiet, woody warmth on skin.
How long does Memoize London Anima last on skin?+
Anima lasts between 6 and 8 hours on skin, thanks to its Extrait de Parfum concentration with 20 percent oil content. The cherry top note recedes early, but the resinous oud base lingers steadily throughout the day.
What is the sillage and projection of Anima?+
Anima projects moderately within an arm's length for the first 90 minutes. After two hours, it pulls closer to the skin, creating an intimate scent bubble that will not overwhelm colleagues in office settings.
Which season is best for wearing Memoize London Anima?+
Anima performs best during cool autumn and winter months. The rich agarwood, dark cherry, and heavy patchouli notes thrive in crisp air, whereas summer heat can make the dense woodiness feel heavy or stifling.
What occasions suit Memoize London Anima?+
This fragrance shines during evening dinners, formal gatherings, and autumn date nights. Its moody cherry and dark wood character pairs effortlessly with leather jackets, dark suits, or cozy evening knitwear during chilly nights.
Is Memoize London Anima masculine or feminine?+
Anima is an entirely unisex fragrance. Women who enjoy dark woody notes will appreciate its patchouli base, while men looking for a refined cherry scent will like its lack of sugary gourmand sweetness.
Who is the ideal audience for Anima by Memoize London?+
Anima caters to niche fragrance enthusiasts and collectors seeking a non-gourmand cherry composition. It appeals to wearers who prefer somber, resinous agarwood over fluffy vanilla or bright aquatic scents for evening wear.
Can you layer Memoize London Anima with other perfumes?+
Yes, Anima layers exceptionally well with straightforward vanilla or amber scents to add gourmand sweetness. Pairing it with a clean sandalwood base note can also soften the sharp patchouli and agarwood edges during winter.
How does Anima compare to Tom Ford Lost Cherry?+
While Lost Cherry emphasizes sweet liqueur, bitter almond, and heavy gourmand syrup, Anima focuses on dry agarwood and patchouli. Anima feels far woodier, earthier, and significantly less sweet than the Tom Ford creation.
Rankings
Full rankingsWear Diary
0 COMMUNITY WEAR LOGSKeep sprays, longevity, weather, and compliments in one practical log.
Sign in to keep private wear notes.
Compliment Signal
FROM WEAR LOGSReviews
No owner review yet. You can be the first.
Dupes & Alternatives
COMMUNITY DUPESCOREConsider Tom Ford Lost Cherry for a sweeter, boozier almond take, or Tom Ford Cherry Smoke if you want heavier leather and incense notes alongside dark fruit.
No User submitted dupes yet. The first useful DupeScore can come from your community.
Live questions about Anima
Ask one quick question and let the community weigh in while it is live.
No live pulse yet.
Trusted Sellers
Community-submitted stores that regular buyers trust, by country.
No trusted sellers added for this fragrance yet.
Where to Sample
Discovery sets, official samples, and trusted decants.
No sample or decant options shared for this fragrance yet.